jamesgauley.com

brandinsightblog.com

branding blog Information is killing your advertising.

http://www.brandinsightblog.com/2015/02/06/information-is-killing-your-advertising

Information is killing your advertising. February 6, 2015. Contrary to popular belief, information is is the enemy of persuasion. Not the friend. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s not going to produce results. In fact, the more info you stuff into an ad, the less you’ll get out of it. Just get the word out there! Load ’em up with product specs and features! Give ’em every detail of the coming event! Here’...

brandinsightblog.com

how to create a website that works

http://www.brandinsightblog.com/2015/03/27/how-to-create-a-website-that-works-for-your-brand

How to create a website that works for your brand. March 27, 2015. For some reason, many people think that “branded” websites won’t sell product or produce a steady stream of leads. And on the other hand, they don’t think “Ecommerce sites” will help their branding efforts. As if the two are mutually exclusive. Here’s what you’re going to need to build a website that works on both levels: The 4 critical elements of website design and effective web development. A wordpress theme is not a concept. In web de...

brandinsightblog.com

Branding and marketing blog - Is the term

http://www.brandinsightblog.com/2014/12/08/is-the-term-inspiring-bank-an-oxymoron

Is the term “inspiring bank” an oxymoron? December 8, 2014. It’s interesting, where people find inspiration. For some business owners, it’s the pages of Forbes or biographies of big-name entrepreneurs. For Monet, it was the garden. For me it’s the bookstore, the ski slopes, or the trails. The bank is definitely not on my list. Turns out, he’s not inspired by the banking industry either. Turns out, we really can learn from a bank when it comes to branding. That question has steered the bank’s team to look...

brandinsightblog.com

"Brand" Trumps Managerial Incompetence.

http://www.brandinsightblog.com/2015/02/19/brand-trumps-managerial-incompetence

8220;Brand” Trumps Managerial Incompetence. February 19, 2015. I need to stop being surprised by managerial incompetence. Honestly. I need to reframe my expectations and just be pleasantly surprised when I encounter an exception to the rule. Because everywhere I turn, knumbskulls, nuckleheads and nitwits rule the managerial world. Witness the retail store owner who has no handle on her inventory issues or labor costs. The non-profit executive who has a revolving door of talent, going only one direction.

brandinsightblog.com

Branding blog Making websites work on many different levels

http://www.brandinsightblog.com/2014/12/19/making-websites-work-on-many-levels

Making websites work on many levels. December 19, 2014. It’s been very interesting to witness the progression of web design over the last 20 years. Trends come and go at a fashion-runway pace. Technology changes even faster than that, and the graphic style is continually evolving. In case you hadn’t noticed, the phone book is fading faster than you can say “Blackberry.” Now that everyone has a computer in hand at all times, Google IS the phonebook. Here’s an example: Say you’re locked out of your car on ...

brandinsightblog.com

branding firm BNBranding services

http://www.brandinsightblog.com/branding-services

Professional, affordable branding services. Knowledge is nice, and there’s a lot to learn from good branding blogs. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. I can help guide your marketing efforts and build your business into a memorable brand. Maybe not a global icon, mind you, but a brand that stand out in specific niche markets. My branding, marketing and advertising services are organized into a disciplined, step-by-step. Clarity&...

brandinsightblog.com

brand insight blog book recommendations

http://www.brandinsightblog.com/further-reading

Looking for more information, more resources and more reading on the subject of branding? I have hundreds of marketing books in my library, and I strongly recommend these:. Golf Industry Marketing (1). SMALL BUSINESS MANAGEMENT (24). Social Media Marketing (1). Clarity. Clarity. Clarity. 8220;Brand” Trumps Managerial Incompetence. Five things every marketer should be thankful for. Zero-in on Branding success. How to hire the right marketing person, the first time. Brands Of Love On Valentine’s Day.

brandinsightblog.com

Branding Blog - Advertising Tips & Marketing Strategies

http://www.brandinsightblog.com/page/2

A branding blog of practical advice, ideas and examples. Every week the Brand Insight Blog offers deep, insightful articles you can use to launch a new brand or improve your existing business . read more. Information is killing your advertising. February 6, 2015. Read the full article. Making websites work on many levels. December 19, 2014. Read the full article. Is the term “inspiring bank” an oxymoron? December 8, 2014. It’s interesting, where people find inspiration. For some business owners, it&#...

brandinsightblog.com

Five things every marketer should be thankful for.

http://www.brandinsightblog.com/2014/11/25/five-things-every-marketer-should-be-thankful-for

Five things every marketer should be thankful for. November 25, 2014. Once a year we all sit down at the dinner table and express our gratitude and appreciation for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. So here are a few things that I believe are truly Thanks-worthy for anyone who’s involved in branding, marketing, advertising, or business in general. 1 Be thankful for the power of a good brand. Even if you only have a couple, measl...