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James Curran

Ad technology insights turned inside out.

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James Curran | jamesrcurran.blogspot.com Reviews
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Ad technology insights turned inside out.
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James Curran | jamesrcurran.blogspot.com Reviews

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Ad technology insights turned inside out.

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1

James Curran: Why A Microsft Acquisition of AOL May Make Sense This Time Around

http://jamesrcurran.blogspot.com/2010/06/real-reason-why-microsoft-or-google.html

Ad technology insights turned inside out. Monday, June 7, 2010. Why A Microsft Acquisition of AOL May Make Sense This Time Around. Around two years ago during the reported talks of a Microsoft Yahoo marriage, another relationship came to surface: that of Microsoft acquiring AOL. Well, history repeats itself, as the acquisition chatter is aflutter again over the same MAOL opportunity. In yesterday’s New York Times). The only thing that would throw a wrench in a Google purchase under this premise is the id...

2

James Curran: “Pixel-less” integrations are the unicorn of data management

http://jamesrcurran.blogspot.com/2011/03/pixel-less-integrations-are-unicorn-of_24.html

Ad technology insights turned inside out. Thursday, March 24, 2011. 8220;Pixel-less” integrations are the unicorn of data management. In a marketplace where data management companies add new features to the pitch every day, it can be difficult, even confusing, for a publisher to keep track of the new bells and whistles in the DMP space. 8221; The answer will be that they need to pixel your site. Why is pixel-less data management not possible? But why are data companies saying this? If Google was a total ...

3

James Curran: June 2010

http://jamesrcurran.blogspot.com/2010_06_01_archive.html

Ad technology insights turned inside out. Monday, June 7, 2010. Why A Microsft Acquisition of AOL May Make Sense This Time Around. Around two years ago during the reported talks of a Microsoft Yahoo marriage, another relationship came to surface: that of Microsoft acquiring AOL. Well, history repeats itself, as the acquisition chatter is aflutter again over the same MAOL opportunity. In yesterday’s New York Times). The only thing that would throw a wrench in a Google purchase under this premise is the id...

4

James Curran: April 2011

http://jamesrcurran.blogspot.com/2011_04_01_archive.html

Ad technology insights turned inside out. Friday, April 29, 2011. The Next Step For Aggregation In Display: Integrations. We all would love to see some shake up of the display landscape, more so in a favorable direction with some mergers or acquisitions rather than have a few companies drop off the map. But the reality is that consolidation isn’t going to happen this way. 8221; “Wow, yea we can just use your API! What happens when everyone just starts integrating with each other? No, there is still inher...

5

James Curran: Perpetual Aggregation, Not Consolidation

http://jamesrcurran.blogspot.com/2013/08/perpetual-aggregation-not-consolidation.html

Ad technology insights turned inside out. Wednesday, August 14, 2013. Perpetual Aggregation, Not Consolidation. Many have predicted major consolidation in the ad tech space over the past few years either through positive M&A activity or failures. And recently, there have been voices pushing back on the concept altogether, with smaller companies pounding their chest about climbing revenues, profitability and announcing funding rounds. Where are those companies today? The recently consolidation wins are gr...

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James Curran

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