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Getting over ourselves, or why advertising works | Doug Wick
https://dougwick.com/2010/06/09/getting-over-ourselves-or-why-advertising-works
The beautiful goal →. Getting over ourselves, or why advertising works. June 9, 2010. I work in social media marketing, and as a result many more traditional marketers expect me to have a low opinion of old school advertising – which is usually characterized by the “30 second spot.” It’s common to find social media purists decrying the state of marketing, knocking advertising as too interruptive, too noisy, disempowering of consumers, and in general a plague upon humankind. It’s true, I do. Most human be...
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Doug Wick | Doug Wick
https://dougwick.com/author/wicksite
Author Archives: Doug Wick. Mobile Customer Service: Getting to the Right Level of Whelming. September 13, 2013. This post was originally published on Digby’s Mobile Retail Blog. But it took me a good 15 minutes extra to navigate this new experience, to the point where I felt compelled to let the parking exit booth agent know that they needed to do something about it. I was patient but I was not happy. Who are even more estranged by these new practices than I am. I believe the answer is to design multipl...
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soccer | Doug Wick
https://dougwick.com/tag/soccer
June 23, 2010. Americans are naturally skeptical of soccer. It’s too slow, it’s not physical enough, it’s too simplistic. But for Americans that watched the final U.S. match of Group Play in the 2010 World Cup, the game captured our imagination. We saw that soccer is the world’s game. The United States, facing elimination, playing the team from Algeria. The fates of England and Slovenia hanging in the balance as well. This doesn’t happen in any other sport. You can check out the game recap. Sent a video ...
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mobile | Doug Wick
https://dougwick.com/category/mobile
Mobile Customer Service: Getting to the Right Level of Whelming. September 13, 2013. This post was originally published on Digby’s Mobile Retail Blog. Over the past decade, many businesses have become much more focused on customer satisfaction. This has been driven by recent insights into the economic power of loyalty (it costs a lot less to keep a customer than to earn one), and an increased need for differentiation in a world full of more powerful Internet-educated and smart-phone-armed buyers. I belie...
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world cup | Doug Wick
https://dougwick.com/tag/world-cup
Tag Archives: world cup. June 23, 2010. Americans are naturally skeptical of soccer. It’s too slow, it’s not physical enough, it’s too simplistic. But for Americans that watched the final U.S. match of Group Play in the 2010 World Cup, the game captured our imagination. We saw that soccer is the world’s game. The United States, facing elimination, playing the team from Algeria. The fates of England and Slovenia hanging in the balance as well. This doesn’t happen in any other sport. If you missed it.
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the beautiful game | Doug Wick
https://dougwick.com/tag/the-beautiful-game
Tag Archives: the beautiful game. June 23, 2010. Americans are naturally skeptical of soccer. It’s too slow, it’s not physical enough, it’s too simplistic. But for Americans that watched the final U.S. match of Group Play in the 2010 World Cup, the game captured our imagination. Now on to the Knockout round, with lots more work to do for the U.S. team . . You can check out the game recap. If you missed it. Update: I like this video compilation of U.S. crowd reactions. My personal blog, where I write abou...
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cluetrain manifesto | Doug Wick
https://dougwick.com/tag/cluetrain-manifesto
Tag Archives: cluetrain manifesto. Getting over ourselves, or why advertising works. June 9, 2010. It’s true, I do. In her post, she refers to the authors of the Cluetrain Manifesto, a seminal book that continues to define the social media side of the argument, admitting that they were wrong when they wrote “We are immune to advertising. Just forget it”. 8220;That was clearly wrong,” Locke said. “Advertising isn’t going to work? Stuff much older than Google is still rocking along. Most human beings are p...
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sports | Doug Wick
https://dougwick.com/category/sports
June 23, 2010. Americans are naturally skeptical of soccer. It’s too slow, it’s not physical enough, it’s too simplistic. But for Americans that watched the final U.S. match of Group Play in the 2010 World Cup, the game captured our imagination. We saw that soccer is the world’s game. The United States, facing elimination, playing the team from Algeria. The fates of England and Slovenia hanging in the balance as well. This doesn’t happen in any other sport. You can check out the game recap. May 29, 2008.
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rental cars | Doug Wick
https://dougwick.com/tag/rental-cars
Tag Archives: rental cars. Mobile Customer Service: Getting to the Right Level of Whelming. September 13, 2013. This post was originally published on Digby’s Mobile Retail Blog. But it took me a good 15 minutes extra to navigate this new experience, to the point where I felt compelled to let the parking exit booth agent know that they needed to do something about it. I was patient but I was not happy. Who are even more estranged by these new practices than I am. I believe the answer is to design multiple...
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