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I’m Confused | Consult Keith
https://consultkeith.com/2015/02/19/im-confused
Il Coperto →. February 19, 2015 · 2:37 pm. One of the newsletters I receive linked to a couple of articles today which deal with the same issue from opposing points of view. I’ll lay out what they say and I’d love to hear what you think. The issue is how to deal with social media. Posts made by employees on the employee’s personal pages. On one side we have an article from the AP. Called “ How to handle an employee’s offensive social media post. 8221; On the other we have The Atlantic. First the AP piece:.
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Pretty Pictures Or Perfect Food? | Consult Keith
https://consultkeith.com/2015/05/22/pretty-pictures-or-perfect-food
TV And Disruption →. May 22, 2015 · 11:57 am. Pretty Pictures Or Perfect Food? It’s Foodie Friday and I’m shaking my head today. No, not at the fact that we’re still walking around the Northeast wearing sweaters entering Memorial Day Weekend. But at something I read about a “marketing” effort being made by the folks at Chili’s. This from the AP. Chili’s says it’s spending about $750,000 a year for an egg wash. Cartoons, but are cut into sections and stacked. Hmm Why risk bad photos? This is not a great u...
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Strategic management | Consult Keith
https://consultkeith.com/tag/strategic-management
Tag Archives: Strategic management. August 12, 2016 · 12:14 pm. Give Them A Reason. This Foodie Friday comes in the midst of various companies announcing their financial results. One of those companies is Wendy’s. Which reported weaker than expected sales growth. That’s not particularly unusual for any company, but I think there’s a business lesson in the thinking behind their reasoning. For the weak results. Let’s see what you think. What we can control is how we give our customers a reason to come patr...
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Faust And Facebook | Consult Keith
https://consultkeith.com/2015/05/21/faust-and-facebook
One Thing You Can Do Right Now For Your Customers. Pretty Pictures Or Perfect Food? May 21, 2015 · 11:17 am. You might be aware that Facebook. Has started yet another new program with a few publishers. Called “Instant Articles”, the program lets a select number of news organizations. Publish stories directly to Facebook and the publishers keep the ad revenue. There are nine launch partners, including BuzzFeed. The New York Times. If you use the Facebook app. On an iPhone you might already have seen it.
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One Thing You Can Do Right Now For Your Customers | Consult Keith
https://consultkeith.com/2015/05/20/one-thing-you-can-do-right-now-for-your-customers
Broken Strings And Business. Faust And Facebook →. May 20, 2015 · 11:49 am. One Thing You Can Do Right Now For Your Customers. We have a problem. OK, many of us have more than one, but the one to which I refer is pretty important so listen up. In short, our customers don’t trust us. Think I’m kidding? The latest Pew study is out and as the release about. In the almost two years that have passed since the initial Snowden (former National Security Agency. At major retailers, health insurance. Or not at all...
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Trusting Sponsored Content | Consult Keith
https://consultkeith.com/2014/07/29/trusting-sponsored-content
Where Are The Kids? Don’t Leave Home →. July 29, 2014 · 8:54 am. We’ve explored the subject of branded content. Or whatever you want to call it here on the screed a few times. Some data on the subject that I came across. Is worth a minute of your time. They were spurred to do the research by a statement from the CEO of Chartbeat. That is supposed to integrate seamlessly with the site’s other content and, therefore, get the sponsor higher brand engagement. Than sponsored articles, and the more education t...
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Jason Weigand | Sports – Jason Weigand
http://jasonweigand.com/sports
Community Leader and Sports Enthusiast. X000A9; 2017 Jason Weigand. You are here: Home. Jason Weigand has a passion for sports. Jason Weigand has a passion for sports. Sports have always been a central aspect of life for Jason Weigand. Over the course of his life, he has made sports a significant part of both his personal time and professional career. As a kid and student, Jason Weigand. Knowing the important life values that sports can teach children, Jason Weigand wanted to ensure that sports were easi...
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Social media marketing | Consult Keith
https://consultkeith.com/tag/social-media-marketing
Tag Archives: Social media marketing. August 18, 2016 · 12:41 pm. We discuss engagement in this space fairly often. I’ve made no bones about the fact that I’m a believer in The Cluetrain Manifesto. According to The Future of Content: Rethinking Content Consumption. A national survey report, consumers. Want to discover digital content. On their own and are skeptical of brands pushing online ads. Through interruptive channels. Rapt Media. Is especially mistrusting of brands pushing interruptive online ads.
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Publishing | Consult Keith
https://consultkeith.com/tag/publishing
May 19, 2016 · 10:51 am. Sometimes I look at what’s going on in publishing. As if someone was whispering the Springsteen. In management’s ear:. Those romantic young boys, they’re callin’ through the window. Hey, Spanish Johnny, you want to make a little easy money tonight? The easy money comes from native advertising, particularly the kind that’s plug and play. Just as in the song, however, there isn’t any easy money that comes without strings attached and some research from Penn State. Who conducted the...
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The Lord Helps Those That Yelp Themselves | Consult Keith
https://consultkeith.com/2015/08/07/the-lord-helps-those-that-yelp-themselves
No News Isn’t Good News. August 7, 2015 · 10:01 am. The Lord Helps Those That Yelp Themselves. Let’s end the week with a Foodie Friday post about reviews. There are lots of studies that will tell you just how important “ social proof. 8221; is as consumers are checking out a prospective buy. People want to take comfort in knowing that they are making a choice that others have made and felt good about. Over 70% of Americans say. You can’t let bad reviews hang around like an old plate of food. Th...Article...
SOCIAL ENGAGEMENT