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Jeff Shearer – Musings from a marketing technologist

Musings from a marketing technologist

http://www.jeffrshearer.com/

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Jeff Shearer – Musings from a marketing technologist | jeffrshearer.com Reviews

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Musings from a marketing technologist

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15 Marketo Protips: Advice You Can Implement Today – Jeff Shearer

http://www.jeffrshearer.com/15-marketo-protips-advice-you-can-implement-today

15 Marketo Protips: Advice You Can Implement Today. April 30, 2014. Back in April I gave a presentation. At the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make your automation systems more scalable, efficient, and effective. The idea worked great on paper, but I bit off more that I could chew–fifteen tips is a lot of ground to cover in a 45 minute session, so I ended up having to provide more of a glimpse than in-depth guidance. 1 – Folder Organization. While lab...

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Updated: Tracking Embedded YouTube and Wistia Videos in Marketo – Jeff Shearer

http://www.jeffrshearer.com/tracking-embedded-youtube-and-wistia-videos-in-marketo

Updated: Tracking Embedded YouTube and Wistia Videos in Marketo. September 10, 2014. A common need among Marketo users lies in the ability to track embedded video engagement with their prospects and customers. Marketo will natively track form submissions and web page activity, but it does not have great built-in video tracking functionality. Plus, it’s a great practical demonstration of the extensibility of the Marketo platform. This implementation works by using the video player to tell Marketo when it&...

3

An Email Marketer’s Approach to Inbox Zero – Jeff Shearer

http://www.jeffrshearer.com/an-email-marketers-approach-to-inbox-zero

An Email Marketer’s Approach to Inbox Zero. April 4, 2014. I’ve had a few people ask me recently about how I manage my email inboxes for my personal and professional accounts. Given my line of work in email marketing, I must have some great secret to managing the inbox, too, right? The basic principle is each message you receive is processed in one of four ways:. Do: take action now, whether it’s a response, or a task to accomplish. Zeroing my personal inbox. This swiping process takes some getting used ...

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Why I’m a B2B Company’s Least Favorite Prospect – Jeff Shearer

http://www.jeffrshearer.com/why-im-a-b2b-companys-least-favorite-prospect

Why I’m a B2B Company’s Least Favorite Prospect. June 25, 2014. I’m a B2B company’s least favorite kind of prospect. I ignore or unsubscribe from their emails (especially if I didn’t explicitly opt in ). I’m doubly likely to opt out if my information was clearly bought from a list (In fact, I’ll do this just out of spite). Hate getting called by salespeople unless I’m specifically requesting it. And yet, my job is to help sales reps do the very things to prospects that I absolutely detest. So how do ...

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4 Marketing Lessons from The Martian – Jeff Shearer

http://www.jeffrshearer.com/4-marketing-lessons-from-the-martian

4 Marketing Lessons from The Martian. July 23, 2015. I’m a huge fan of survival stories – from the balloon-wrecked castaways of Jules Verne’s The Mysterious Island. To 80 s legend and mullet-master Macgyver. I’m inspired by stories where creative solutions are found just by using the tools at hand–turning a cement mixer into a makeshift aircraft, or creating explosives from random items found in the woods. In Andy Weir’s The Martian. 1 Constraints create focus. 2 Look at problems sideways. Instead, he ap...

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Gold Bar – The Green Goblin V12 | Through a lens

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Interiors – The Backdoor at Roxy’s. December 8, 2012 · 2:27 am. Gold Bar – The Green Goblin V12. Interiors – The Backdoor at Roxy’s. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out.

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Through a lens | Page 2

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Newer posts →. September 13, 2012 · 12:01 am. Burning Man Part 2. Since I’ve returned from The Playa, people have asked me to describe Burning Man for them. My response: A dropped jaw, a heavy sigh, and my hands on my head. Burning Man is enlightening. Burning Man is a spiritual journey. It’s also a GIANT PARTY! September 10, 2012 · 2:43 am. Burning Man Part 1. It’s been a long time, but I think this adventure is a good way to start this thing back up! I decided to go to Burning Man. Fremont Ave at Sunset.

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The Emerald City | Through a lens

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On a cloudless day, Seattle is comparable to few cities in the country. Crystal clear mountain ranges envelope a city with multiple, thriving, unique neighborhoods. From Ballard, Queen Anne and Fremont – the self-proclaimed Center of the Universe – to Capitol Hill and Pioneer Square; these pockets of life provide their own perspective and angles to what makes Seattle’s heart beat. This is what makes The Emerald City a gem for photo-loving locals. Leave a Reply Cancel reply. Enter your comment here.

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Interiors – The Backdoor at Roxy’s | Through a lens

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Restaurant Shots – Fremont Firepit. Gold Bar – The Green Goblin V12 →. November 16, 2012 · 7:00 pm. Interiors – The Backdoor at Roxy’s. Restaurant Shots – Fremont Firepit. Gold Bar – The Green Goblin V12 →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Notify me of new comments via email.

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Jeff Shearer – Musings from a marketing technologist

If Macgyver was a marketer….except without the mullet. Is your marketing pipeline data leak-proof? Most companies rely on out-of-the-box reports from Salesforce to understand how their marketing efforts are translating to pipeline and revenue. […]. January 27, 2017. Fallback Alerts: How to build a broken link warning system in Marketo. You don’t want to provide a poor user experience or waste ad spend on broken links. Marketo has a default […]. October 20, 2016. New Lead Processing Queues. May 10, 2016.

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