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Sunday, April 17, 2011. Wednesday, April 6, 2011. 1 What customer groups - communities of interest are being targeted. Only Amercian people, more than 18 years old: the voyagers, the young people, retired people. 2 What actions are being provoked. Share information to friends. Participate the game in order to be winners. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. This campaign is not working very well. Difference between social media and social network. Go to ...

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Sunday, April 17, 2011. Wednesday, April 6, 2011. 1 What customer groups - communities of interest are being targeted. Only Amercian people, more than 18 years old: the voyagers, the young people, retired people. 2 What actions are being provoked. Share information to friends. Participate the game in order to be winners. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. This campaign is not working very well. Difference between social media and social network. Go to ...

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jialiwang | jialiwang.blogspot.com Reviews

https://jialiwang.blogspot.com

Sunday, April 17, 2011. Wednesday, April 6, 2011. 1 What customer groups - communities of interest are being targeted. Only Amercian people, more than 18 years old: the voyagers, the young people, retired people. 2 What actions are being provoked. Share information to friends. Participate the game in order to be winners. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. This campaign is not working very well. Difference between social media and social network. Go to ...

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jialiwang.blogspot.com

1

jialiwang: April 2011

http://jialiwang.blogspot.com/2011_04_01_archive.html

Sunday, April 17, 2011. Wednesday, April 6, 2011. 1 What customer groups - communities of interest are being targeted. Only Amercian people, more than 18 years old: the voyagers, the young people, retired people. 2 What actions are being provoked. Share information to friends. Participate the game in order to be winners. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. This campaign is not working very well. Difference between social media and social network. View m...

2

jialiwang: March 2011

http://jialiwang.blogspot.com/2011_03_01_archive.html

Thursday, March 17, 2011. Wednesday, March 9, 2011. How can a hotel use Klout scores to improve customer communications. Find a influencer on klout who talked about our hotel. Go to their page on social media. Find their personal interests. Inform the services that provided in our hotel that he might be interested in. Google place what is google place. Photo uploaded by hoteliers. Wednesday, March 2, 2011. Subscribe to: Posts (Atom). MBA Net Literacy 2011. Group B Digital Marketing.

3

jialiwang: Think Tank

http://jialiwang.blogspot.com/2011/04/think-tank.html

Sunday, April 17, 2011. Subscribe to: Post Comments (Atom). MBA Net Literacy 2011. Group B Digital Marketing. Google Think - 5 Stages of Travel. MBA Resource Center - ECraig. Difference between social media and social network. View my complete profile. Ethereal theme. Powered by Blogger.

4

jialiwang: class march 9th

http://jialiwang.blogspot.com/2011/03/class-march-9th.html

Wednesday, March 9, 2011. Google place what is google place. Photo uploaded by hoteliers. Subscribe to: Post Comments (Atom). MBA Net Literacy 2011. Group B Digital Marketing. Google Think - 5 Stages of Travel. MBA Resource Center - ECraig. View my complete profile. Ethereal theme. Powered by Blogger.

5

jialiwang: February 2011

http://jialiwang.blogspot.com/2011_02_01_archive.html

Wednesday, February 2, 2011. CLV customer liftime value. Customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value. Of the cash flows attributed to the relationship with a customer. The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales. Subscribe to: Posts (Atom). MBA Net Literacy 2011. Group B Digital Marketing.

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leajezequel.blogspot.com

Digital Marketing: mars 2011

http://leajezequel.blogspot.com/2011_03_01_archive.html

Mardi 8 mars 2011. Inscription à : Articles (Atom). Afficher mon profil complet. Nombre total de pages vues. Ma liste de blogs. Il y a 5 ans. Il y a 5 ans. Il y a 6 ans. Thème Filigrane. Fourni par Blogger.

leajezequel.blogspot.com

Digital Marketing: Digital marketing final exam

http://leajezequel.blogspot.com/2011/02/digital-marketing-final-exam.html

Dimanche 6 février 2011. Digital marketing final exam. Inscription à : Publier les commentaires (Atom). Digital marketing final exam. Afficher mon profil complet. Nombre total de pages vues. Ma liste de blogs. Il y a 5 ans. Il y a 5 ans. Il y a 6 ans. Thème Filigrane. Fourni par Blogger.

leajezequel.blogspot.com

Digital Marketing: janvier 2011

http://leajezequel.blogspot.com/2011_01_01_archive.html

Lundi 31 janvier 2011. Sixth sense device service for hotels. Sixth sense device service for hotels. Sixth sense device service for hotels. Dimanche 23 janvier 2011. The shift of consumers' expectations in loyalty programs. The future of travel loyalty programs. Http:/ www.hotelmarketing.com/index.php/content/article/the future of loyalty programs. Nonetheless, Facebook appears as the last medium through which consumers are used to run their points related to travel loyalty programs. It reveals that ...

leajezequel.blogspot.com

Digital Marketing: décembre 2010

http://leajezequel.blogspot.com/2010_12_01_archive.html

Lundi 27 décembre 2010. Social media and email marketing. Http:/ www.journaldunet.com/ebusiness/expert/49488/etablir-un-dialogue-interactif-avec-le-social-media-et-l-email-marketing.shtml. In his article, Raphael Savy stresses the importance of combining the use of both emails and social media to enhance marketing strategies and develop the impact of companies’ brand name on consumers. Lundi 13 décembre 2010. Vendredi 10 décembre 2010. Hoteliers' misinterpretation of customers reviews. Daniel Edward Crai...

leajezequel.blogspot.com

Digital Marketing

http://leajezequel.blogspot.com/2011/01/normal-0-21-false-false-false.html

Jeudi 13 janvier 2011. Le Général affiliate programs. Inscription à : Publier les commentaires (Atom). Sixth sense device service for hotels. The shift of consumers expectations in loyalty pr. Few ideas to brand your company online. If gte mso 9] Normal 0 21 fa. The use of localisation in the web. Afficher mon profil complet. Nombre total de pages vues. Ma liste de blogs. Il y a 5 ans. Il y a 5 ans. Il y a 6 ans. Thème Filigrane. Fourni par Blogger.

leajezequel.blogspot.com

Digital Marketing: The shift of consumers' expectations in loyalty programs

http://leajezequel.blogspot.com/2011/01/shift-of-consumers-expectations-in.html

Dimanche 23 janvier 2011. The shift of consumers' expectations in loyalty programs. The future of travel loyalty programs. Http:/ www.hotelmarketing.com/index.php/content/article/the future of loyalty programs. This article publishes the results of a survey led by Loylogic, a provider of loyalty technology solutions, which reveals the expectations of consumers about travel loyalty programs. Secondly, the survey reveals that, among non-bare essential products, travels represent the most preferred reward o...

groupb-digimarketing.blogspot.com

Group B Digital Marketing: November 2010

http://groupb-digimarketing.blogspot.com/2010_11_01_archive.html

Group B Digital Marketing. Tuesday, November 30, 2010. In Class Exercise - Dec 1. Determine if a hotel is maximizing its 3rd party listings - or competing. 1 Use screenshots on a PPT - annotated - to document your work. 2 Choose a hotel by brand name - I recommend an independent hotel. 3 Conduct several searches in Google/Bing - by brand name, brand location, hotel type. 4 What were the results? Was the hotel 1st on page 1, ahead of 3rd parties? Visible on maps -. Text, offers, info? 8 Go to Slideshare.

groupb-digimarketing.blogspot.com

Group B Digital Marketing: April 2011

http://groupb-digimarketing.blogspot.com/2011_04_01_archive.html

Group B Digital Marketing. Tuesday, April 12, 2011. I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here. Your free pass code = MBA. Details and info are on the blog. The assignment - choose one of the 5 topics to explore and comment on:. Reputation Management Klout by ReviewPro. Dynamically Delivered, personalized content by Avvio. Mobile Social Augmented Reality = new luxury experience. Virtual Walk Throughs - by Trekwireless.

groupb-digimarketing.blogspot.com

Group B Digital Marketing: December 2010

http://groupb-digimarketing.blogspot.com/2010_12_01_archive.html

Group B Digital Marketing. Tuesday, December 14, 2010. Dec 15 - Measurements. Today we will take a look at various types of data that can be collected and analyzed by marketers. Booking Conversions Statistics - from your booking engine provider. Holiday Assignment - 6th Sense. Sixth Sense from MIT - presented at TED. Amazing possibilities.watch the video. Feel free to research further.you are not limited to the video. Detaling the service you have thought up. 2 Question Quiz - Videos 10 through 15.

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Sunday, April 17, 2011. Wednesday, April 6, 2011. 1 What customer groups - communities of interest are being targeted. Only Amercian people, more than 18 years old: the voyagers, the young people, retired people. 2 What actions are being provoked. Share information to friends. Participate the game in order to be winners. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. This campaign is not working very well. Difference between social media and social network. Go to ...

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