jimnovo.com
Trip Wire Marketing: Customer Latency and the LifeCycle
http://www.jimnovo.com/Customer-Latency.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. High ROI Customer Marketing: 3 Key Success Components. True ROI of Ad Spend. Micro vs. Macro. What is in the book? Making Money with the Customer LifeCycle: Customer Latency. Part 1: Trip Wire Marketing. Part 3: Latency Profiles. The primary defectio...
jimnovo.com
Measuring Customer Retention
http://www.jimnovo.com/newsletter-9-2004.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. High ROI Customer Marketing: 3 Key Success Components. True ROI of Ad Spend. Micro vs. Macro. What is in the book? Drilling Down Newsletter # 49: 9/2004. Drilling Down - Turning Customer. Data into Profits with a Spreadsheet. Because this sets up the...
ideawebitalia.it
Jim Novo - La Latenza del cliente: guadagnare dal ciclo di vita - ideawebitalia
http://www.ideawebitalia.it/sem/7384
Di cosa si parla? Bull; web analytics. Bull; web marketing. Fare soldi con il ciclo di vita del cliente: la Latenza del cliente. Fare soldi con il ciclo di vita del cliente: la Latenza del cliente. Lunedì 27 luglio 2015. Phone call Photographee.eu. Making Money with the Customer LifeCycle: Customer Latency. La Latenza è una delle metriche di tipo “ Trip Wire. Innesco su evento – n.d.t.). Parte 1: Trip Wire Marketing. Parte 3: Latency Profiles. Parte 4: High ROI Latency Promotion. Questo è il marketing co...
ideawebitalia.it
Jim Novo - ideawebitalia
http://www.ideawebitalia.it/autori/jim-novo
Di cosa si parla? Jim Novo è un esperto in customer retention, defection e loyalty.con quasi 20 anni di esperienza. E’ presidente del comitato per l’insegnamentodella Web Analytics Association. Che ha realizzato il primo corso di livello universitario sul Web Analytics. Gestisce la NewsLetter Drilling Down. Dove tratta i temi descritti nel suo libro Drilling Down. Ed il blog Marketing Productivity Blog. In cui risponde alle domande dei suoi lettori. Alla Home Shopping Network (canale di tele vendita acce...
jimnovo.com
8 Tips for Customer-Focused Marketing Promotions
http://www.jimnovo.com/tips.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. High ROI Customer Marketing: 3 Key Success Components. True ROI of Ad Spend. Micro vs. Macro. What is in the book? Eight Tips for Customer-Focused. 3 50 percent to 60 percent of your customer base will be one-time buyers or visitors. Accept it...
jimnovo.com
Behavioral Modeling: High ROI Customer Marketing
http://www.jimnovo.com/learnstuff.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. High ROI Customer Marketing: 3 Key Success Components. True ROI of Ad Spend. What is in the book? Find Out How Do-It-Yourself Customer Modeling / High ROI Marketing is Done. If you're brand new to the study of Customer Behavior / Predictive Modeling.
jimnovo.com
Lifecycle in Relationship Marketing, Customer Loyalty
http://www.jimnovo.com/lifecycle.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. High ROI Customer Marketing: 3 Key Success Components. True ROI of Ad Spend. Micro vs. Macro. What is in the book? Jim's Intro: A more complex version of the RFM model. Customer behavior over time. The most powerful of the modeling variables. Even th...
jimnovo.com
High ROI Customer Marketing
http://www.jimnovo.com/Customer-Marketing.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. True ROI of Ad Spend. Micro vs. Macro. What is in the book? High ROI Customer Marketing. Are all customer value-based approaches. They may be different in how they are positioned to the customer, but all have the same objectives:. Mix of response rat...
jimnovo.com
Customer Retention
http://www.jimnovo.com/Customer-Retention-more.htm
The Guide to Maximizing Customer Marketing ROI. The Guide to Maximizing Customer Marketing ROI. Book Includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. Workshops, Project Work: Retail Metrics and Reporting, High ROI. High ROI Customer Marketing: 3 Key Success Components. True ROI of Ad Spend. Micro vs. Macro. What is in the book? And so forth. Here s the basic philosophy of a retention-oriented marketer:. 2 Active customers are happy (retained) customers; and the...