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Final Project | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/10/22/final-project
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 22, 2012. I’m pleased to share my final project with you! Shady Side Academy Paper Edit. MUSIC: Uplifting music begins, setting a positive tone. TRANSITION: Fade up from black, music lowers to hear sound bite. VISUAL: Lower third graphic shows name and relationship with school as alum/parent speaks on screen. Alum/Parent: Shady Side is a tight knit community. VISUAL: Five seconds long, the words S...
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Three Movies: The Apartment | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/04/three-movies-the-apartment
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 4, 2012. Three Movies: The Apartment. What is at stake? Career, reputation, love and happiness. Who is the central character? Describe this character’s personal journey. How is the character transformed? CC goes from a man who trades his dignity and reputation for the benefit of others and his career, to a man who stands up for his convictions despite the results. And tagged Week 2.
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Concept Paper with Creative Approach | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/10/15/concept-paper-with-creative-approach
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 15, 2012. Concept Paper with Creative Approach. Shady Side Academy Concept Paper. Respected PK-12 independent school. City and suburban locations. Perception as rich school. Living in Pittsburgh and surrounding areas. SSA educational experience prepares children to succeed throughout their life. This entry was posted in IMC 634 Digital Storytelling. Leave a Reply Cancel reply.
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September | 2012 | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. Monthly Archives: September 2012. September 30, 2012. This week’s assignment was to deconstruct two TV commercials, reverse engineering them into shooting scripts. I have chosen commercials by Allstate and Huntington Bank. Allstate Mayhem :GPS Commercial. Allstate Mayhem: GPS Commercial. Mayhem to audience:I’M YOUR GPS.Mayhem to driver:TURN RIGHT UP AHEAD. I MEANT, TURN LEFT UP AHEAD. Sound of horn honking.
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Deconstructing Commercials | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/30/deconstructing-commercials
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 30, 2012. This week’s assignment was to deconstruct two TV commercials, reverse engineering them into shooting scripts. I have chosen commercials by Allstate and Huntington Bank. Allstate Mayhem :GPS Commercial. Allstate Mayhem: GPS Commercial. Mayhem to audience:I’M YOUR GPS.Mayhem to driver:TURN RIGHT UP AHEAD. YOU NEVER UPDATE ME, SO NOW, I JUST HAVE TO WING IT. I MEANT, TURN LEFT UP AHEAD.
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Partial Concept Papers | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/24/partial-concept-papers
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 24, 2012. The following are two partial concept papers for my top two options for my final project for Digital Storytelling. Doctor of whole health/wellness for entire family. 8220;quack” perception. Perception of chiropractor for when something is wrong. Adults in Springdale area. Want to improve overall health/wellness. Respected PK-12 independent school. City and suburban locations. You are c...
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Dana Sheehan's IMC Blog | My blog for graduate Integrated Marketing Communications coursework at WVU. | Page 2
https://dmsheehan.wordpress.com/page/2
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 4, 2012. Three Movies: Some Like It Hot. Some Like It Hot. What is at stake? Who is the central character? Describe this character’s personal journey. How is the character transformed? Literally, Joe is transformed from a man to a woman, also transforming himself into a false millionaire along the way. Figuratively, Joe transforms from a man who gambles away his and his best friend’s m...Joe doe...
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Paper Edit Interview | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/10/07/paper-edit-interview
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 7, 2012. For this week’s assignment, we needed to take an interview transcript and complete a paper edit to create a 2-3 minute script. The interview is with two U.S. Army Captains. The script is for a training video on leadership. US Army Leadership Video Script. CAPTAIN Y: We actually, as Commanders, live for our soldiers as we do our own families. A soldier is no good without his family. CAPTAI...
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Dana Sheehan | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/author/dmsheehan
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 22, 2012. I’m pleased to share my final project with you! Shady Side Academy Paper Edit. MUSIC: Uplifting music begins, setting a positive tone. TRANSITION: Fade up from black, music lowers to hear sound bite. VISUAL: Lower third graphic shows name and relationship with school as alum/parent speaks on screen. Alum/Parent: Shady Side is a tight knit community. VISUAL: Five seconds long, the words S...
