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Book of Joe: Interactive and Direct Response

In an effort to help the people coping with the devastation of Typhoon Ketsana in 2009, Kraft Eden Cheese and The Philippine National Red Cross tied up with Ayala Malls to create the Smilewich effort. Creative Directors: Dave Ferrer / Joe Dy. Creatives: Katrina Encanto / Joe Dy. Posted by Joe Dy. Ford Escape Beyond Boundaries Banner Ad. Line: Ford Escape 4X4 XLT. Beyond boundaries. Interactive Ad of The Year (Gold) at the 2007 Philippine Creative Guild Awards. Art Directors: Carl Urgino, Javey Villiones.

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Book of Joe: Interactive and Direct Response | joedyportfolio-beyondtrad.blogspot.com Reviews

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In an effort to help the people coping with the devastation of Typhoon Ketsana in 2009, Kraft Eden Cheese and The Philippine National Red Cross tied up with Ayala Malls to create the Smilewich effort. Creative Directors: Dave Ferrer / Joe Dy. Creatives: Katrina Encanto / Joe Dy. Posted by Joe Dy. Ford Escape Beyond Boundaries Banner Ad. Line: Ford Escape 4X4 XLT. Beyond boundaries. Interactive Ad of The Year (Gold) at the 2007 Philippine Creative Guild Awards. Art Directors: Carl Urgino, Javey Villiones.

<META> KEYWORDS

1 skip to main

2 skip to sidebar

3 kraft eden smilewich

4 for a demo

5 copywriter joe dy

6 links

7 my book

8 film work

9 radio work

10 resume and awards

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skip to main,skip to sidebar,kraft eden smilewich,for a demo,copywriter joe dy,links,my book,film work,radio work,resume and awards

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Book of Joe: Interactive and Direct Response | joedyportfolio-beyondtrad.blogspot.com Reviews

https://joedyportfolio-beyondtrad.blogspot.com

In an effort to help the people coping with the devastation of Typhoon Ketsana in 2009, Kraft Eden Cheese and The Philippine National Red Cross tied up with Ayala Malls to create the Smilewich effort. Creative Directors: Dave Ferrer / Joe Dy. Creatives: Katrina Encanto / Joe Dy. Posted by Joe Dy. Ford Escape Beyond Boundaries Banner Ad. Line: Ford Escape 4X4 XLT. Beyond boundaries. Interactive Ad of The Year (Gold) at the 2007 Philippine Creative Guild Awards. Art Directors: Carl Urgino, Javey Villiones.

INTERNAL PAGES

joedyportfolio-beyondtrad.blogspot.com

1

Book of Joe: Interactive and Direct Response: Kraft Eden Smilewich

http://www.joedyportfolio-beyondtrad.blogspot.com/2010/01/kraft-eden-smilewich.html

In an effort to help the people coping with the devastation of Typhoon Ketsana in 2009, Kraft Eden Cheese and The Philippine National Red Cross tied up with Ayala Malls to create the Smilewich effort. Creative Directors: Dave Ferrer / Joe Dy. Creatives: Katrina Encanto / Joe Dy. Posted by Joe Dy. Press and Outdoor Work.

2

Book of Joe: Interactive and Direct Response: Leo Burnett Recruitment Post Card

http://www.joedyportfolio-beyondtrad.blogspot.com/1999/11/leo-burnett-recruitment-post-card.html

Leo Burnett Recruitment Post Card. Art Director: Boyet Custodio. Creative Director: Richard Irvine. Posted by Joe Dy. Press and Outdoor Work.

3

Book of Joe: Interactive and Direct Response: Ford Ranger USB Flash Drive

http://www.joedyportfolio-beyondtrad.blogspot.com/2008/03/ford-ranger-usb-flash-drive.html

Ford Ranger USB Flash Drive. Here's a direct piece we did for Ford Ranger recently. Art Director: Carl Urgino. Creative Director: Dave Ferrer. Posted by Joe Dy. Press and Outdoor Work.

4

Book of Joe: Interactive and Direct Response: Lily of the Valley Arm

http://www.joedyportfolio-beyondtrad.blogspot.com/2008/05/lily-of-valley-arm.html

Lily of the Valley Arm. Art Director: Carl Urgino. Creative Director: Dave Ferrer. Posted by Joe Dy. Press and Outdoor Work.

5

Book of Joe: Interactive and Direct Response: Ford Escape Beyond Boundaries Banner Ad

http://www.joedyportfolio-beyondtrad.blogspot.com/2008/01/ford-escape-banner-ad.html

Ford Escape Beyond Boundaries Banner Ad. Line: Ford Escape 4X4 XLT. Beyond boundaries. When the top banner is activated, the Escape drives to the far end of the banner, burrows into the sand and invades the other banners. Interactive Ad of The Year (Gold) at the 2007 Philippine Creative Guild Awards. Art Directors: Carl Urgino, Javey Villiones. Creative Directors: Dave Ferrer, Joe Dy. Producers: Jay Tablante, Carol Pe Benito, Princess DeGuzman. Programmers; Jairus Aragon, Jay Tablante. Posted by Joe Dy.

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joedyportfolio-tv.blogspot.com

Book of Joe : Film Selection: Kit Kat Snaps

http://joedyportfolio-tv.blogspot.com/2011/01/kit-kat-snaps.html

Executive Creative Director: Dave Ferrer. Creative Director: Joe Dy. Art Director: Javey Villones. Copywriter: Rachel Villanueva, Joe Dy. Posted by Joe Dy. Press and Outdoor Work. Interactive and Direct Response.

joedyportfolio-resume.blogspot.com

Book of Joe: Experience: Work Experience

http://joedyportfolio-resume.blogspot.com/2007/02/resume.html

Interactive and Direct Response. Click here to post comments.

joedyportfolio-radio.blogspot.com

Book of Joe : Radio Selection: Shower Siege

http://joedyportfolio-radio.blogspot.com/2007/04/showe-under-siege.html

Here's another spot for Comic Quest. It was also fortunate enough to squeak past the competition and get shortlisted at Cannes in 2007. Creative Director: Dave Ferrer. Press and Outdoor Work. Interactive and Direct Response.

joedyportfolio-print.blogspot.com

Book of Joe : Press and Poster Selection: Band-Aid Fish Stories

http://joedyportfolio-print.blogspot.com/2012/04/band-aid-fish-stories.html

Art Director: Bob Cruz. Copywriter/Creative Director: Joe Dy. Executive Creative Director: Dave Ferrer. Regional Creative Director: Sheung Yan Lo. Posted by Joe Dy. Interactive and Direct Response.

joedyportfolio-radio.blogspot.com

Book of Joe : Radio Selection: Radio Updates Coming Soon

http://joedyportfolio-radio.blogspot.com/2011/03/radio-updates-coming-soon.html

Radio Updates Coming Soon. Kythe "Birthday" Radio Campaign. Bronze Lion at Cannes/Spikes Asia/Finalist/Included in Campaign Brief Asia'sThe Work. Copywriters: Katrina Encanto / Joe Dy. Creative Directors: Dave Ferrer / Joe Dy. Nokia "One Second" Radio Campaign. 2009 Bronze at Spikes Asia/ Included in Campaign Brief Asia's The Work. Copywriters: Rachel Villanueva / Joe Dy. Creative Directors: Dave Ferrer / Joe Dy. Press and Outdoor Work. Interactive and Direct Response.

joedyportfolio-radio.blogspot.com

Book of Joe : Radio Selection: Bactidol RC Campaign

http://joedyportfolio-radio.blogspot.com/2006/01/bactidol-rc-campaign.html

The following radio campaign was done for Bactidol antiseptic mouth and throat rinse. It was basically a series of spots trying to dispel people's notions about traditional but relatively ineffective alternate remedies for sore throat. Creative Director: Dave Ferrer. Press and Outdoor Work. Interactive and Direct Response.

joedyportfolio-print.blogspot.com

Book of Joe : Press and Poster Selection: Standard Chartered Bank Campaign

http://joedyportfolio-print.blogspot.com/2002/06/standard-chartered-bank-campaign.html

Standard Chartered Bank Campaign. A corporate campaign celebrating SCB's 125th year in the Philippines back in 2002. Art Director: Jed Busalla. Creative Directors: Dino Jalandoni and Richard Irvine. Posted by Joe Dy. Interactive and Direct Response.

joedyportfolio-print.blogspot.com

Book of Joe : Press and Poster Selection: Marlboro Adventure Team Advertorial

http://joedyportfolio-print.blogspot.com/2002/06/marlboro-adventure-team-advertorial.html

Marlboro Adventure Team Advertorial. This was originally a mechanics ad for the Marlboro Adventure Team promo requirements but I'm glad we managed to turn all the usual legal mumbo jumbo into a fairly decent copy ad. Art Director: Jed Busalla. Creative Directors: Dino Jalandoni and Richard Irvine. Posted by Joe Dy. Interactive and Direct Response.

joedyportfolio-tv.blogspot.com

Book of Joe : Film Selection: Janitor

http://joedyportfolio-tv.blogspot.com/2004/06/janitor.html

During the height of debate over election ads on TV, and at a time when several suspect but popular candidates were running for the Presidency, Starcom Philippines aired this advocacy campaign. A woman is basically grilling an applicant for the janitor job in her company. She insists on seeing all pertinent documents and records, delves into his background, his skills and pries into his previous employment. The line translates to: If only we were as thorough when selecting our leaders. Posted by Joe Dy.

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joedyportfolio-beyondtrad.blogspot.com

Book of Joe: Interactive and Direct Response

In an effort to help the people coping with the devastation of Typhoon Ketsana in 2009, Kraft Eden Cheese and The Philippine National Red Cross tied up with Ayala Malls to create the Smilewich effort. Creative Directors: Dave Ferrer / Joe Dy. Creatives: Katrina Encanto / Joe Dy. Posted by Joe Dy. Ford Escape Beyond Boundaries Banner Ad. Line: Ford Escape 4X4 XLT. Beyond boundaries. Interactive Ad of The Year (Gold) at the 2007 Philippine Creative Guild Awards. Art Directors: Carl Urgino, Javey Villiones.

joedyportfolio-print.blogspot.com

Book of Joe : Press and Poster Selection

Schick "Icons" Outdoor Campaign. Posted by Joe Dy. Posted by Joe Dy. Art Director: Bob Cruz. Copywriter/Creative Director: Joe Dy. Executive Creative Director: Dave Ferrer. Regional Creative Director: Sheung Yan Lo. Posted by Joe Dy. Creative Director: Dave Ferrer. Art Director: Danni Lim. Posted by Joe Dy. The Vargas Museum is known for having the country’s largest collection of authenticated Amorsolos. Art Director: Carl Urgino. Creative Director: Dave Ferrer. Posted by Joe Dy. Posted by Joe Dy. Posted...

joedyportfolio-radio.blogspot.com

Book of Joe : Radio Selection

Radio Updates Coming Soon. Kythe "Birthday" Radio Campaign. Bronze Lion at Cannes/Spikes Asia/Finalist/Included in Campaign Brief Asia'sThe Work. Copywriters: Katrina Encanto / Joe Dy. Creative Directors: Dave Ferrer / Joe Dy. Nokia "One Second" Radio Campaign. 2009 Bronze at Spikes Asia/ Included in Campaign Brief Asia's The Work. Copywriters: Rachel Villanueva / Joe Dy. Creative Directors: Dave Ferrer / Joe Dy. Part of the Philippine Creative Guild's "Change Is Good" campaign promoting the Kidlat Awards.

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Book of Joe: Feedback

Comments, wisecracks, criticism and suggestions welcome here. Subscribe to: Posts (Atom). Back to my book.

joedyportfolio-resume.blogspot.com

Book of Joe: Experience

Cannes International Advertising Festival. 2012 Gold Lion for Outdooe- Schick (Icons Series). 2010 Bronze Lion for Radio – Kythe (Jen Jen). 2010 Bronze Lion for Radio – Kythe (Jun Jun). 2008 Finalist for Radio – Shell (Are We There Yet? 2007 Finalist for Radio – Comic Quest (Shower Siege). 2006 Finalist for Radio – Comic Quest (Mr. Fantastic). 2005 Finalist for Print – Procter and Gamble/Perla (Lean On Me). 2008 Bronze Clio for Radio – Shell (Are We There Yet? 2012 Bronze for Film - FedEx (Zombie). 2011 ...

joedyportfolio-tv.blogspot.com

Book of Joe : Film Selection

Executive Creative Director: David Guerrero, Brandie Tan. Creative Director: Joe Dy. Copywriters: Meggy DeGuzman, David Guerrero, Joe Dy. Art Directors: Rizza Garcia, Brandie Tan, Jeck Ebreo. Client: FedEx Asia Pacific. Posted by Joe Dy. Executive Creative Director: David Guerrero, Brandie Tan. Creative Director: Joe Dy. Copywriters: Meggy DeGuzman, Joe Dy, David Guerrero. Art Directors: Rizza Garcia, Brandie Tan, Jeck Ebreo. Client: FedEx Asia Pacific. Posted by Joe Dy. Creative Director: Joe Dy. Red Ho...