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Strategic Marketing for Technology Companies

Strategic Marketing for Technology Companies. Joe Lichtenberg is an executive level enterprise software consultant with strong marketing strategy, execution, and business development experience. Joe’s recent engagements include helping companies with strategic analysis to drive company positioning, product positioning and identification of target markets, and subsequent development, execution, and leadership of all messaging, product marketing activities and marketing programs to penetrate these markets.

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Joseph Lichtenberg

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An●●er , MA, 01810

UNITED STATES

1978●●●●5787
jo●●●●●●●●●●●●●@yahoo.com

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Strategic Marketing for Technology Companies | joelichtenberg.com Reviews

https://joelichtenberg.com

Strategic Marketing for Technology Companies. Joe Lichtenberg is an executive level enterprise software consultant with strong marketing strategy, execution, and business development experience. Joe’s recent engagements include helping companies with strategic analysis to drive company positioning, product positioning and identification of target markets, and subsequent development, execution, and leadership of all messaging, product marketing activities and marketing programs to penetrate these markets.

INTERNAL PAGES

joelichtenberg.com joelichtenberg.com
1

December | 2012 | Strategic Marketing for Technology Companies

http://www.joelichtenberg.com/2012/12

Strategic Marketing for Technology Companies. Monthly Archives: December 2012. Real-Time Bidding and the 85%*. December 3, 2012. Of people that don’t delete cookies. Online advertising real-time bidding (RTB) made the New York Times magazine section on Sunday, where it will be read by around 1.6 million people. Expect lots of discussion around the horrors of online privacy invasion … Continue reading →. Strategic Marketing for Technology Companies. Proudly powered by WordPress.

2

March | 2013 | Strategic Marketing for Technology Companies

http://www.joelichtenberg.com/2013/03

Strategic Marketing for Technology Companies. Monthly Archives: March 2013. Big Data and the 2012 Presidential Election. March 8, 2013. Video from our talk on the main stage at the recent IAB Ad Ops Summit in NYC. Special thanks to Elaine Harvey at Resonate Insights and the IAB. Strategic Marketing for Technology Companies. Proudly powered by WordPress.

3

April | 2011 | Strategic Marketing for Technology Companies

http://www.joelichtenberg.com/2011/04

Strategic Marketing for Technology Companies. Monthly Archives: April 2011. Why Is Apple Tracking Your Location? April 24, 2011. It’s all part of their master plan. And it appears to be working. Apple just announced another blockbuster quarter. Almost $25B in revenue (up 83% Q/Q), 41% gross margins, earnings … Continue reading →. Strategic Marketing for Technology Companies. Proudly powered by WordPress.

4

cookies | Strategic Marketing for Technology Companies

http://www.joelichtenberg.com/tag/cookies

Strategic Marketing for Technology Companies. Real-Time Bidding and the 85%*. December 3, 2012. Of people that don’t delete cookies. Online advertising real-time bidding (RTB) made the New York Times magazine section on Sunday, where it will be read by around 1.6 million people. Expect lots of discussion around the horrors of online privacy invasion … Continue reading →. Strategic Marketing for Technology Companies. Proudly powered by WordPress.

5

August | 2012 | Strategic Marketing for Technology Companies

http://www.joelichtenberg.com/2012/08

Strategic Marketing for Technology Companies. Monthly Archives: August 2012. Is It Really Different This Time? August 28, 2012. I’m taking notice as many experts (and not just Nouriel Roubini) are predicting impending doom and gloom in the equity markets because of the ongoing problems in the EU, the huge and still expanding US debt levels, the hangover from the Great … Continue reading →. 5 Good Reasons Not To Buy Facebook Stock. August 17, 2012. Strategic Marketing for Technology Companies.

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Strategic Marketing for Technology Companies

Strategic Marketing for Technology Companies. Joe Lichtenberg is an executive level enterprise software consultant with strong marketing strategy, execution, and business development experience. Joe’s recent engagements include helping companies with strategic analysis to drive company positioning, product positioning and identification of target markets, and subsequent development, execution, and leadership of all messaging, product marketing activities and marketing programs to penetrate these markets.

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