throughanewlens.wordpress.com
Thanks, Please Join Me | Through a New Lens
https://throughanewlens.wordpress.com/2010/08/11/thanks-please-join-me
Through a New Lens. What else could you see if you only change the lens through which you view the world? 8211; About TaNL. Help Me Help You! New Things, New Wings. Thanks, Please Join Me. August 11, 2010. Dear Faithful Readers,. I will no longer be blogging through this address but will actually continue my mental meanderings at www.joeystrawn.com. Everything I have written and all your comments have been moved to that site so nothing will be lost in the move. Digital marketing sociologist and public re...
contentcocktail.wordpress.com
‘Being Contagious’ As a Good Thing | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/24/‘being-contagious’-as-a-good-thing
About the Content Cocktail. Being Contagious’ As a Good Thing. October 24, 2011. Posted by christinapappas in Content Marketing. It was clear from the title of the book that Dan Zarrella. Is not a fan of the term ‘viral marketing’ but the further I got into Zarrella’s Hierarchy of Contagiousness. I was less convinced. I don’t think it’s the term itself but what is implied by it. For example, it’s a joke amongst marketers (right? What does that mean anyways? Size of the initial audience. You send it to.
contentcocktail.wordpress.com
Social Media Desperado | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/27/social-media-desperado
About the Content Cocktail. October 27, 2011. Posted by christinapappas in Social Media. Recently I sent out a tweet saying that I needed to catch-up on my follow backs. As you know, and can easily see from looking at my profile, I don’t follow everyone back. The reason? Hey Christina…OK, so I guess maybe I qualify then for a follow back? Amy, let’s connect so we can chat digitalconnect back? Don’t let me downfollow back. You’re awesome for following back, maybe you can connect with me on Facebook too?
contentcocktail.wordpress.com
Don’t Niche Your Audiences Options | The Content Cocktail
https://contentcocktail.wordpress.com/2011/09/19/dont-niche-your-audiences-options
About the Content Cocktail. Don’t Niche Your Audiences Options. September 19, 2011. Posted by christinapappas in Blogging. After asking a few bloggers why I cannot subscribe via email, their response was that the option was there and I probably didn’t see it. Guess what? The email subscribe is hidden under this button:. It may sound silly, but just make it obvious! If your theme is holding you back, get a new theme! I recently wrote a post on Content and the Five Senses of Consumptions and Learning.
contentcocktail.wordpress.com
Influencing the Influencer | The Content Cocktail
https://contentcocktail.wordpress.com/2011/09/26/influencing-the-influencer
About the Content Cocktail. September 26, 2011. Posted by christinapappas in Content Marketing. In this case, my friend’s audience is optometry offices and the ‘users’ are primarily the opticians themselves or the office support staff not IT. However, because it’s a technology, will live on the offices systems and has the potential to house patient data, IT is involved. They are the influencer. How do you influence the influencer? It’s not always easy and there are all types of influencers. As a marketer...
contentcocktail.wordpress.com
Participation, Lead Generation and Communities | The Content Cocktail
https://contentcocktail.wordpress.com/2011/09/21/linked-in-groups
About the Content Cocktail. Participation, Lead Generation and Communities. September 21, 2011. Posted by christinapappas in Lead Generation. Similar online vehicles to either ask questions or respond to questions, but I find both sites lacking in regards to linking that conversation to the ability to continue the relationship after the question has been asked and answered. So why should marketers and brand owners spend time in the groups on LinkedIn? Run search queries. Instead of scanning the daily...
contentcocktail.wordpress.com
Complaints, the Other Low Hanging Fruit | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/10/complaints-the-other-low-hanging-fruit
About the Content Cocktail. Complaints, the Other Low Hanging Fruit. October 10, 2011. Posted by christinapappas in Consumer Marketing. I was reading over at the MarketingProfs site on how Twitter Users Wants Brands to Respond to Their Complaints. And couldn’t help but think ‘hell ya we do.’ As Ann Handley. Mentioned in a response tweet to me, Absolutely! Seems like a low-hanging fruit kind of thing. (to me) Complain or praise – it goes both ways. No response – ever. Pretty in your face, huh? This is cle...
contentcocktail.wordpress.com
Building a Beautiful Backend | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/03/building-a-beautiful-backend
About the Content Cocktail. Building a Beautiful Backend. October 3, 2011. Posted by christinapappas in Blogging. This is the stuff that’s the hardest for me to do. Many of you are in the exact same position. So how did I do it? Was the one that actually turned me on to the WordPress Child themes. I then made a second list of everything I wanted my blog to have like a search function, email subscribe, a space to put video, a tag cloud, social icons, my tweets, my blogroll, etc. With my top 4 list and the...
contentcocktail.wordpress.com
Red Pens, Invisible Budgets and Knowing Who You Want to Become | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/17/red-pens-invisible-budgets-and-knowing-who-you-want-to-become
About the Content Cocktail. Red Pens, Invisible Budgets and Knowing Who You Want to Become. October 17, 2011. Posted by christinapappas in Marketing. So why am I telling you this? Well, I started thinking lately about the types of people I have worked for and the types of companies I have worked in and found myself thinking ‘I am going to be the coolest boss at the coolest company ever’ and couldn’t help but recall my childhood fantasies of being a ‘cool mom.’. I can just write it. The red pen wasn’t the...
