johnbrandenburg.blogspot.com

Brandenburg on Branding

A Seat at the Table: Inviting Design and Innovation into the Board Room. In a typical board room meeting all the decision makers are present. You have your executives, accountants, lawyers and managers. Occasionally you'll have somebody from marketing. Very rarely will you have somebody to represent design. While this may have worked for the old way of doing business, the new model requires businesses to consider design in order to stay ahead of the competition. Good design thinking in management would b...

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Brandenburg on Branding | johnbrandenburg.blogspot.com Reviews

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A Seat at the Table: Inviting Design and Innovation into the Board Room. In a typical board room meeting all the decision makers are present. You have your executives, accountants, lawyers and managers. Occasionally you'll have somebody from marketing. Very rarely will you have somebody to represent design. While this may have worked for the old way of doing business, the new model requires businesses to consider design in order to stay ahead of the competition. Good design thinking in management would b...

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Brandenburg on Branding | johnbrandenburg.blogspot.com Reviews

https://johnbrandenburg.blogspot.com

A Seat at the Table: Inviting Design and Innovation into the Board Room. In a typical board room meeting all the decision makers are present. You have your executives, accountants, lawyers and managers. Occasionally you'll have somebody from marketing. Very rarely will you have somebody to represent design. While this may have worked for the old way of doing business, the new model requires businesses to consider design in order to stay ahead of the competition. Good design thinking in management would b...

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johnbrandenburg.blogspot.com

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Brandenburg on Branding: Your Business Card is CRAP!

http://johnbrandenburg.blogspot.com/2009/04/your-business-card-is-crap.html

Your Business Card is CRAP! Infotainer" Joel Bauer lays it out for us. Hope you enjoy this kind of humor. Posted by John Brandenburg. Subscribe to: Post Comments (Atom). Businessweek: Innovation and Design. Your Business Card is CRAP! Day at the DMV. Thinking Inside the Box. Putting the Brakes on Pontiac. What is a Brand? There was an error in this gadget.

2

Brandenburg on Branding: November 2009

http://johnbrandenburg.blogspot.com/2009_11_01_archive.html

A Seat at the Table: Inviting Design and Innovation into the Board Room. In a typical board room meeting all the decision makers are present. You have your executives, accountants, lawyers and managers. Occasionally you'll have somebody from marketing. Very rarely will you have somebody to represent design. While this may have worked for the old way of doing business, the new model requires businesses to consider design in order to stay ahead of the competition. Good design thinking in management would b...

3

Brandenburg on Branding: A Great Name

http://johnbrandenburg.blogspot.com/2009/04/great-name.html

It's been said, "A good name is more desirable than great riches" (Book of Proverbs). I firmly believe that. While a company reputation means a lot, having a good name can help move a company into a more competitive position. Of course there are many businesses who do well despite being saddled with a poor name. The regional bank BB&T. Though successful, in my opinion has a confusing name. Most people don't know that it stands for Branch Banking and Trust. Poor name: Piedmont Plastic Surgery. Also there...

4

Brandenburg on Branding: June 2009

http://johnbrandenburg.blogspot.com/2009_06_01_archive.html

Marketing and Branding—All the Same, Right? What's the difference between marketing and branding? A lot of people running their own business get these confused. Someone once said, Marketing is getting the word out; branding is creating the word. It's often tempting for business startups. Here is a great illustration about the difference between marketing, telemarketing, public relations, advertising, design and branding (by Marty. In his book ZAG. Posted by John Brandenburg. Links to this post.

5

Brandenburg on Branding: April 2009

http://johnbrandenburg.blogspot.com/2009_04_01_archive.html

Your Business Card is CRAP! Infotainer" Joel Bauer lays it out for us. Hope you enjoy this kind of humor. Posted by John Brandenburg. Links to this post. Day at the DMV. In my State of North Carolina, the Department of Motor Vehicles (DMV) is notorious for it's bad customer service. Having lived in the state for a few years, I've developed a strategy for surviving the bureaucracy. There were also reminders that only cash and North Carolina checks were valid forms of payment. When the uniformed DMV employ...

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Brandenburg on Branding

A Seat at the Table: Inviting Design and Innovation into the Board Room. In a typical board room meeting all the decision makers are present. You have your executives, accountants, lawyers and managers. Occasionally you'll have somebody from marketing. Very rarely will you have somebody to represent design. While this may have worked for the old way of doing business, the new model requires businesses to consider design in order to stay ahead of the competition. Good design thinking in management would b...

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