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The Marketing Maven

A unique look inside the world of Sports, Media and Entertainment Marketing. Saturday, August 11, 2007. Two of the GOOD GUY's - but the NFL missed it. With the NFL pre-season in full swing this weekend, without the likes of troublemakers Michael Vick or Pacman Jones, it's time to highlight two of the GOOD GUYS - Jason Simmons. And Ahman Green of the Houston Texans. Just in case you missed the story. As sports players go, they are a superstitious bunch. So when Ahman Green. Marketing Takeaway - Look at op...

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The Marketing Maven | johnd318.blogspot.com Reviews

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A unique look inside the world of Sports, Media and Entertainment Marketing. Saturday, August 11, 2007. Two of the GOOD GUY's - but the NFL missed it. With the NFL pre-season in full swing this weekend, without the likes of troublemakers Michael Vick or Pacman Jones, it's time to highlight two of the GOOD GUYS - Jason Simmons. And Ahman Green of the Houston Texans. Just in case you missed the story. As sports players go, they are a superstitious bunch. So when Ahman Green. Marketing Takeaway - Look at op...

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The Marketing Maven | johnd318.blogspot.com Reviews

https://johnd318.blogspot.com

A unique look inside the world of Sports, Media and Entertainment Marketing. Saturday, August 11, 2007. Two of the GOOD GUY's - but the NFL missed it. With the NFL pre-season in full swing this weekend, without the likes of troublemakers Michael Vick or Pacman Jones, it's time to highlight two of the GOOD GUYS - Jason Simmons. And Ahman Green of the Houston Texans. Just in case you missed the story. As sports players go, they are a superstitious bunch. So when Ahman Green. Marketing Takeaway - Look at op...

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johnd318.blogspot.com

1

The Marketing Maven: Two of the GOOD GUY's - but the NFL missed it

http://johnd318.blogspot.com/2007/08/two-of-good-guys-but-nfl-missed-it.html

A unique look inside the world of Sports, Media and Entertainment Marketing. Saturday, August 11, 2007. Two of the GOOD GUY's - but the NFL missed it. With the NFL pre-season in full swing this weekend, without the likes of troublemakers Michael Vick or Pacman Jones, it's time to highlight two of the GOOD GUYS - Jason Simmons. And Ahman Green of the Houston Texans. Just in case you missed the story. As sports players go, they are a superstitious bunch. So when Ahman Green. Marketing Takeaway - Look at op...

2

The Marketing Maven: Throw the penalty flag!!! - More sponsors pile on Michael Vick

http://johnd318.blogspot.com/2007/07/throw-penalty-flag-more-sponsors-pile.html

A unique look inside the world of Sports, Media and Entertainment Marketing. Monday, July 30, 2007. Throw the penalty flag! More sponsors pile on Michael Vick. RUN - Don't Walk. First it was Nike, then Reebok, now the Trading Card companies ( Upper Deck. Have pulled Michael Vick's cards from their rotation into the 2007 NFL Football card sets. Not sure why any other companies would ride out the storm with him, unless they are just trying to decipher their out clauses in their endorsement contracts.

3

The Marketing Maven: Glamour Girl is a winner! In Golf and Marketing

http://johnd318.blogspot.com/2007/07/winner-at-last-natalie-gulbis-lpga.html

A unique look inside the world of Sports, Media and Entertainment Marketing. Sunday, July 29, 2007. Glamour Girl is a winner! In Golf and Marketing. A winner at last! LPGA glamour girl finally got her first win on tour - The Evian Masters -. Although Natalie has been close and won over $2.6 million in career earnings. And is still just 24 years old) this will move her marketing value meter even more. With endorsements that currently range from Adidas to 24 Hour Fitness. And yes while her playing is also).

4

The Marketing Maven: NBA - Marketing to embrace their audience

http://johnd318.blogspot.com/2007/07/nba-marketing-to-embrace-their-audience.html

A unique look inside the world of Sports, Media and Entertainment Marketing. Friday, July 20, 2007. NBA - Marketing to embrace their audience. The NBA (National Basketball Association) has undertaken a unique marketing program to highlight an under served property of theirs, The D-League. Having partnered with Miller Lite. The NBA is using multiple touch points to reach their core audience - People who aspire to be a Pro . 1) User generated video. 2) Fan voting / Poll. After the camp, some of the prospec...

5

The Marketing Maven: Experiential Marketing at it's best ABERCROMBIE and FITCH stores

http://johnd318.blogspot.com/2007/07/experiential-marketing-at-its-best.html

A unique look inside the world of Sports, Media and Entertainment Marketing. Saturday, July 28, 2007. Experiential Marketing at it's best ABERCROMBIE and FITCH stores. Experiential Marketing at it's best - ABERCROMBIE and FITCH Stores. A bit sexist (Yes) but having your customers "Feel" your brand the moment they walk into your store, all the way through the purchase cycle, and then help spread your brand message through viral marketing to family and friends in nothing short of brilliant! A Big Egg Head.

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bigegghead.blogspot.com

A Big Egghead: August 2007

http://bigegghead.blogspot.com/2007_08_01_archive.html

A blog about business, marketing, sport and life by a true egghead. Friday, August 10, 2007. LaserMonks: The Next Amazon.com? Today in the LA Times about 5 monks in Wisconsin that started an online store called. To sell printer ink cartridges to help support their cause. This is not a completely unique happening. a few years back there was a best-selling CD called. That's not bad for 5 guys with day jobs (albeit, they probably have a bit more available time than your average working Joe). Of products and...

bigegghead.blogspot.com

A Big Egghead: The Unreal is More Powerful than the Real

http://bigegghead.blogspot.com/2007/08/unreal-is-more-powerful-than-real.html

A blog about business, marketing, sport and life by a true egghead. Thursday, August 9, 2007. The Unreal is More Powerful than the Real. A few marketing blogs that I read (. Have written a thing or two about experiential marketing lately. The Rouge. Of a new book by Joseph Pine and James Gilmore, the leading authors in this space. Their classic book,. Is a must read for any marketer. The Maven. Wrote about Abercrombie and Fitch. Another great read about this subject is. Building Great Customer Experiences.

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johnd318.blogspot.com

The Marketing Maven

A unique look inside the world of Sports, Media and Entertainment Marketing. Saturday, August 11, 2007. Two of the GOOD GUY's - but the NFL missed it. With the NFL pre-season in full swing this weekend, without the likes of troublemakers Michael Vick or Pacman Jones, it's time to highlight two of the GOOD GUYS - Jason Simmons. And Ahman Green of the Houston Texans. Just in case you missed the story. As sports players go, they are a superstitious bunch. So when Ahman Green. Marketing Takeaway - Look at op...

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