johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: 4/5/09 - 4/12/09
http://johnhendricksbroadcast.blogspot.com/2009_04_05_archive.html
Monday, April 6, 2009. New Country: An Idea Whose Time Has Come? My College Professor, Dr Paull Shinn (now a Washington State Legislator), taught me more about East Asian History than I ever thought I’d ever want to know—and I had just returned from a year in combat in Vietnam! When I asked him how he stirred up such an interest from me, he quoted Victor Hugo:. 8220;Nothing is as powerful as an idea whose time has come”. We all watched as the. For the first time in memory, an artist who has. There are do...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: 1/17/10 - 1/24/10
http://johnhendricksbroadcast.blogspot.com/2010_01_17_archive.html
Saturday, January 23, 2010. Filling In The Blanks…. A PD’s Guide To Creative Voice Tracking. Boiled down to its simplest terms, Voice Tracking is “Filling in the Blanks”. The music is scheduled, edited and set in stone. The imaging is done, scheduled and set in stone. The commercial breaks are scheduled and ready for the merge. Here are some actionable items to consider in making voice tracks one of the most-effective elements on the station. The Jock must take control of his/her show. The most-common gi...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: The Downfall of the Brand
http://johnhendricksbroadcast.blogspot.com/2009/06/downfall-of-brand.html
Thursday, June 18, 2009. The Downfall of the Brand. We've now lived long enough to see General Motors go bankrupt. So, how important is that event to most Americans? Since the “brands” are GM’s products it’s Chevrolet, Pontiac, Oldsmobile, Buick, and GMC Trucks that will take the hit. I got to thinking of the Merle Haggard line, “When a Ford and a Chevy would still last 10-years…like they should.” Then I realized: I’ve never heard a song about a Toyota or a BMW. Almost immediately, GM began looking for e...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: 5/24/09 - 5/31/09
http://johnhendricksbroadcast.blogspot.com/2009_05_24_archive.html
Thursday, May 28, 2009. Every day, we’re bombarded with NUMB3RS. And every day, someone in the trade press tries to make “sense” of the NUMB3RS—depending upon what point is being made in the article or blog. But, what can WE take away from all this? For decades, Program Directors have been telling their jocks to “sound great every break and the numbers will take care of themselves”. Usually, they did. Jocks who made every break count seldom feared the next Arbitron book. Now, these economies of scale are...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: 7/12/09 - 7/19/09
http://johnhendricksbroadcast.blogspot.com/2009_07_12_archive.html
Sunday, July 12, 2009. Being Broke Is A Temporary Situation.What Will You Do With Just 10%. I was recently introduced to the name Mike Todd. A quote attributed to him really got my juices flowing: " I've never been poor, only broke. Being poor is a frame of mind. Being broke is only a temporary situation. Invented the film process we call 70mm. He did it in 1951 and in 1952, developed Cinerama. In 1957, Mike Todd. Became the third husband of the most glamorous actress of her time, Elizabeth Taylor. Then ...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: 6/14/09 - 6/21/09
http://johnhendricksbroadcast.blogspot.com/2009_06_14_archive.html
Thursday, June 18, 2009. The Downfall of the Brand. We've now lived long enough to see General Motors go bankrupt. So, how important is that event to most Americans? Since the “brands” are GM’s products it’s Chevrolet, Pontiac, Oldsmobile, Buick, and GMC Trucks that will take the hit. I got to thinking of the Merle Haggard line, “When a Ford and a Chevy would still last 10-years…like they should.” Then I realized: I’ve never heard a song about a Toyota or a BMW. Almost immediately, GM began looking for e...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: Radio's Trump Card
http://johnhendricksbroadcast.blogspot.com/2010/09/radios-trump-card.html
Thursday, September 23, 2010. As a career broadcaster, the thought that Radio could be over sends a chill up my spine. Those of us in the USA have, for the better part of a century, enjoyed FREE radio and television. Now, in a very real way, Radio is the only free media still standing. Think about it. Internet Radio, at the very least, requires subscription to a high-speed ISP. Cost: around $60 per month. Cell phones with internet access cost about twice that. Sirius/XM satellite radio, which is now usin...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: 3/21/10 - 3/28/10
http://johnhendricksbroadcast.blogspot.com/2010_03_21_archive.html
Thursday, March 25, 2010. It was a sunny day in a safe Midwestern city of about a million residents. The local Country Radio Station, programmed by market veteran P. Dee, had just pulled-down one of the best “books” in the past decade, dominating every major adult demo. Dee explained about his discovery of this great local band and how people in the market responded positively to their music. “Get ‘em off the air,” Vepeigh said. “We only play the hits.”. Dee attempts to explain that his morning show, the...
johnhendricksbroadcast.blogspot.com
Logical Thoughts From A Lifelong Radio Junkie: A Radio Tale...
http://johnhendricksbroadcast.blogspot.com/2010/03/radio-tale.html
Thursday, March 25, 2010. It was a sunny day in a safe Midwestern city of about a million residents. The local Country Radio Station, programmed by market veteran P. Dee, had just pulled-down one of the best “books” in the past decade, dominating every major adult demo. Dee explained about his discovery of this great local band and how people in the market responded positively to their music. “Get ‘em off the air,” Vepeigh said. “We only play the hits.”. Dee attempts to explain that his morning show, the...
