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How to use elements of fiction writing to tell your company’s story | carolynmasonblog
https://carolynmasonblog.wordpress.com/2013/03/12/how-to-use-elements-of-fiction-writing-to-tell-your-companys-story
Adventures in Content Marketing. I used to work from home but now I work from work. Give Peeps a Chance →. How to use elements of fiction writing to tell your company’s story. March 12, 2013. Instead of making your brand’s story about the product or service you are selling, consider using these elements of fiction writing to star your customer as the hero in your brand’s journey. Is one great example of powerful storytelling where the customer stars in their own philanthropic quest. The main character, (...
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Give Peeps a Chance | carolynmasonblog
https://carolynmasonblog.wordpress.com/2013/03/13/give-peeps-a-chance
Adventures in Content Marketing. How to use elements of fiction writing to tell your company’s story. Lean, green, marketing machines →. Give Peeps a Chance. March 13, 2013. I admit it: I am a Peepophile, consumed with an obsessive interest in Marshmallow Peeps. To the yellow Peep. For the record, I like my Peeps slightly stale w. Hich puts me in the more trendy Peepster category. I also like to plop a. Peep into my hot chocolate and am considering serving Peepsaritas to my book club. To celebrate the 60.
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How to find really great stories in the least likely places | carolynmasonblog
https://carolynmasonblog.wordpress.com/2013/03/19/how-to-find-really-great-stories-in-the-least-likely-places
Adventures in Content Marketing. Lean, green, marketing machines. Demise of the Digital Sign-Off →. How to find really great stories in the least likely places. March 19, 2013. I found that simply amazing. Who seals deals with a handshake anymore? Where in this this digitally connected world does anyone actually ever meet their supplier and know him well enough to shake on it? Comes with experience, luck and a fantastic database of your brand’s targeted audience. Do it for you. Demise of the Digital Sign...
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Lean, green, marketing machines | carolynmasonblog
https://carolynmasonblog.wordpress.com/2013/03/14/lean-green-marketing-machines
Adventures in Content Marketing. Give Peeps a Chance. How to find really great stories in the least likely places →. March 14, 2013. Landscapers are jumping on the social media/marketing bandwagon. One of my favorite marketing ideas I heard while writing this story was from the landscaping company that hosted the “Ugliest Front Yard,” contest in order to drive audience and create a buzz. The “winner” received a free lawn make-over! I would totally submit my yard for this contest. Give Peeps a Chance.
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carolynmason2013 | carolynmasonblog
https://carolynmasonblog.wordpress.com/author/carolynmason2013
Adventures in Content Marketing. April 3, 2013. Every semester I ask my students to unplug from social media and then write 500 words about the experience. Over the years, the assignment has become more dreaded as social media has become more ingrained in daily life. The student … Continue reading →. Demise of the Digital Sign-Off. March 26, 2013. How to end an email. How to find really great stories in the least likely places. March 19, 2013. March 14, 2013. Landscapers are jumping on the social media/m...
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No cell hell | carolynmasonblog
https://carolynmasonblog.wordpress.com/2013/04/03/no-cell-hell
Adventures in Content Marketing. Demise of the Digital Sign-Off. April 3, 2013. Bout the Freedom App and viewed, TED Talk’s Sherry Turkle. More commonly known as FOMO. Unfounded because the actual missing out is greatly exaggerated while the fear of it is most likely underestimated. All of them were relieved to have the assignment behind them. My goal is not to diminish the intrinsic value of social media or beat the same dead horse about how overly connected we are. I’m no Luddite. And tagged Joan Didion.
SOCIAL ENGAGEMENT