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Marketing Communications----june

Thursday, 6 November 2008. Pink 47 case study 6/11/08 meeting 5. We were discussion at the library. We have a new college that is Robin. Firstly, we rewrote the creative that was commented by the other group and Philli. The target is changed to 18-35 year old. The big idea is changed to "Classy and ****". To make clearly about the consumer insight. Additionally, we have divided. The job to 6 people. I got the part of the definition of Photo sharing, Video sharing, Podcasts. Message Boards, Chat room.

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Marketing Communications----june | jomgae.blogspot.com Reviews

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Thursday, 6 November 2008. Pink 47 case study 6/11/08 meeting 5. We were discussion at the library. We have a new college that is Robin. Firstly, we rewrote the creative that was commented by the other group and Philli. The target is changed to 18-35 year old. The big idea is changed to Classy and ****. To make clearly about the consumer insight. Additionally, we have divided. The job to 6 people. I got the part of the definition of Photo sharing, Video sharing, Podcasts. Message Boards, Chat room.

<META> KEYWORDS

1 posted by

2 tanatcha yupongpitak

3 no comments

4 what is required

5 1 event

6 2 sale promotion

7 3 advertising campaign

8 why advertise

9 who to

10 demographic

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posted by,tanatcha yupongpitak,no comments,what is required,1 event,2 sale promotion,3 advertising campaign,why advertise,who to,demographic,lifestyle,183; fashionable,personality,183; self confident,critical consumer insight,media habits,1 watching tv

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Marketing Communications----june | jomgae.blogspot.com Reviews

https://jomgae.blogspot.com

Thursday, 6 November 2008. Pink 47 case study 6/11/08 meeting 5. We were discussion at the library. We have a new college that is Robin. Firstly, we rewrote the creative that was commented by the other group and Philli. The target is changed to 18-35 year old. The big idea is changed to "Classy and ****". To make clearly about the consumer insight. Additionally, we have divided. The job to 6 people. I got the part of the definition of Photo sharing, Video sharing, Podcasts. Message Boards, Chat room.

INTERNAL PAGES

jomgae.blogspot.com

1

Marketing Communications----june: November 2008

http://jomgae.blogspot.com/2008_11_01_archive.html

Thursday, 6 November 2008. Pink 47 case study 6/11/08 meeting 5. We were discussion at the library. We have a new college that is Robin. Firstly, we rewrote the creative that was commented by the other group and Philli. The target is changed to 18-35 year old. The big idea is changed to "Classy and sexy". To make clearly about the consumer insight. Additionally, we have divided. The job to 6 people. I got the part of the definition of Photo sharing, Video sharing, Podcasts. Message Boards, Chat room.

2

Marketing Communications----june: Pink 47 case study 27/10/08 meeting 2

http://jomgae.blogspot.com/2008/10/pink-47-case-study-271008-meeting-2.html

Wednesday, 29 October 2008. Pink 47 case study 27/10/08 meeting 2. We discussed about focus group and in dept interview. we were brainstorm in the questionnaire and the question, that are asked in during focus group time and interviews. The questions must to have about the lifestyle, personal data, consumer insight in brand, consumer perceptions. Part 1 General information on Gin consumption. About the gin brand. 2 Part 2 Personal information. PS: we have the next appointment on Wednesday 29/10/08.

3

Marketing Communications----june: Mar-coms week4 22/10/08

http://jomgae.blogspot.com/2008/10/mar-coms-week4-221008.html

Friday, 24 October 2008. Acconding the lecture week 4. Firstly, we have to presentation about the case study and our group presented 2 cases. We learned about the research which is described to many factors. Subscribe to: Post Comments (Atom). Marketing Communications- - june. MAR-COM. University of Greenwich. Synopsis of recommendations for future of the Domestos. Mar-com University of Greenwich. Pink 47 case study 29/10/08 meeting 3. Pink 47 case study 27/10/08 meeting 2. Marcoms week 2 8/10/08.

4

Marketing Communications----june: Pink 47 case study 24/10/08 meeting 1

http://jomgae.blogspot.com/2008/10/pink-47-case-study-241008-meeting-1.html

Friday, 24 October 2008. Pink 47 case study 24/10/08 meeting 1. Today we have a meeting for Pink47 case study. We have read the case study before do the project that need to present on 26 November 08. We need to make the understanding these. We are separated. The duty by chat that is,. Find the in-dept interview group and focus group. Find the information and market share of Gin. Find the attitude of the Target. Find the Media channel. Need to do the creative brief. Subscribe to: Post Comments (Atom).

5

Marketing Communications----june: October 2008

http://jomgae.blogspot.com/2008_10_01_archive.html

Wednesday, 29 October 2008. Pink 47 case study 29/10/08 meeting 3. Today, we have focus group about Pink47 the case study about 5 persons within 2 men and 3 girls. We got some ideas that useful for analysis. The packaging and the price are mentioned in their perception that have not effect in their mind. The advertisement are attached them, that are newspaper, radio, TV, the billboard on the underground, magazine. The one of participate said that the price must to suitable with the quality and taste.

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lengeechatchai.blogspot.com

Do a little thing with the great heart: 19-Nov-2008

http://lengeechatchai.blogspot.com/2008_11_19_archive.html

Do a little thing with the great heart. The size of man is up to the size of heart. Wednesday, 19 November 2008. Today our team media plan quite good because we got a lot of index to show in the media plan and the criteria which indicate the medias are. 1 CPM-TM (Cost per thousand of target market). 2 CPM (Cost per thousand ). 2 Mn (memorize the massage in n exposed). 4 GRPs (Gross rating points) and OTS (Opportunity to See). Posted by chatchai leng-ee. Today I got info. from Phil in webct:. Again, it sh...

lengeechatchai.blogspot.com

Do a little thing with the great heart: 05-Nov-2008

http://lengeechatchai.blogspot.com/2008_11_05_archive.html

Do a little thing with the great heart. The size of man is up to the size of heart. Wednesday, 5 November 2008. Posted by chatchai leng-ee. Posted by chatchai leng-ee. Subscribe to: Posts (Atom). My Team Blog List. Pink 47 case study 6/11/08 meeting 5. จงทำสิ่งเล็กน้อย.ด้วยหัวใจอันยิ่งใหญ่. 5-Type of Audience (Decision Maker). MA Strategic Marketing Communications.

nutthapong-joe.blogspot.com

Nutthapong: 6th Pink 47 Presentation New Media

http://nutthapong-joe.blogspot.com/2008/11/6th-pink-47-presentation-new-media.html

Thursday, 13 November 2008. 6th Pink 47 Presentation New Media. 12 th November 2008. Today we present about the New Media which is the new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. The details of persentation is. 1Which media do suitable for pink 47? We choose Blog, RSS, Webboard, Podcast, Photo and Video sharing, Social Networking. The ELM Model is suitable. Subscribe to: Post Comments (Atom).

nutthapong-joe.blogspot.com

Nutthapong: 11/13/08

http://nutthapong-joe.blogspot.com/2008_11_13_archive.html

Thursday, 13 November 2008. Lectured on 12th November 2008. Today Philip teached me about the Media. 1The strategic important of media which is quite a complex structure. 2 How do we measure cost effectiveness? Of the target audience likely to be exposed to the campaign at least once. Of the target audience exposed to the media. Average number of times the audience has opportunity to see or hear the campaign. GRP = gross rating points (=TVRs for television). 3 Rule of thumb. 12 th November 2008. Marketin...

nutthapong-joe.blogspot.com

Nutthapong: 11/14/08

http://nutthapong-joe.blogspot.com/2008_11_14_archive.html

Friday, 14 November 2008. 7th Pink 47 Presentation about Plan Media. 14 th November 2008. Today we have a group meeting.We discuss about plan media for pink 47, which media will give the most impact to audiences and not over budget. Subscribe to: Posts (Atom). Do a little thing with the great heart. Synopsis of recommendations for future of the Domestos. Marketing Communications- - june. Pink 47 case study 6/11/08 meeting 5. 7th Pink 47 Presentation about Plan Media. View my complete profile.

nutthapong-joe.blogspot.com

Nutthapong: 11/23/08

http://nutthapong-joe.blogspot.com/2008_11_23_archive.html

Sunday, 23 November 2008. Pls add Robin Blog Address in to your blog. Http:/ mukerrabin.blogspot.com/. Subscribe to: Posts (Atom). Do a little thing with the great heart. Synopsis of recommendations for future of the Domestos. Marketing Communications- - june. Pink 47 case study 6/11/08 meeting 5. View my complete profile.

nutthapong-joe.blogspot.com

Nutthapong: 10/27/08

http://nutthapong-joe.blogspot.com/2008_10_27_archive.html

Monday, 27 October 2008. 4 th of " Pink 47 "Presentation. Today After finished the Fundermental of Scholarship class, our group discuss about the research and plan to make a questionair. As a result, we will start to make the questionair on Wednesday and collect the research data on that day.Then we will make a powerpoint for next Philip class and don't forget to do a Creative Brief which we have to send to Philip on Wednesday. Lectured on 27 nd October 2008 Scholarship. 27 nd October 2008. And finally, ...

lengeechatchai.blogspot.com

Do a little thing with the great heart: 06-Nov-2008

http://lengeechatchai.blogspot.com/2008_11_06_archive.html

Do a little thing with the great heart. The size of man is up to the size of heart. Thursday, 6 November 2008. Today we had group meeting at the library again. Firstly,we improve the creative brief.Robin the new member offered the idea-classy. In to the campaign.As a result we got The Big Idea= sexy&classy= workable for youger. Secondly,we plan for next task about new media and devide responsibilities. Posted by chatchai leng-ee. I found the drink advert the use concept sexy. Posted by chatchai leng-ee.

nutthapong-joe.blogspot.com

Nutthapong: Lectured on 19th November 2008

http://nutthapong-joe.blogspot.com/2008/11/lectured-on-19th-november-2008.html

Wednesday, 19 November 2008. Lectured on 19th November 2008. 19th November 2008 Today Philip teach about Measurement of Marketing Communications. SOV, awareness, attitudes, beliefs. Response, take up, trial. Awareness, attitudes, belief. And next week we have a whole session presentation" The Pitch". Subscribe to: Post Comments (Atom). Do a little thing with the great heart. Synopsis of recommendations for future of the Domestos. Marketing Communications- - june. Pink 47 case study 6/11/08 meeting 5.

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Marketing Communications----june

Thursday, 6 November 2008. Pink 47 case study 6/11/08 meeting 5. We were discussion at the library. We have a new college that is Robin. Firstly, we rewrote the creative that was commented by the other group and Philli. The target is changed to 18-35 year old. The big idea is changed to "Classy and sexy". To make clearly about the consumer insight. Additionally, we have divided. The job to 6 people. I got the part of the definition of Photo sharing, Video sharing, Podcasts. Message Boards, Chat room.

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