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strategy mindedBeing Customer Centric: An Introduction to Personas. Understanding your target market is one of the first steps in crafting a successful marketing strategy. Equally important is seeing the problem you’re solving through the consumer’s eyes rather than your own. However, the typical socio-demographic information used to describe a target market is not enough to gain insight into their lives and how your … Continue reading →. Your Super Sonic Summer of Fun. The revitalization of Marine Atlantic continues...
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