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marginally subversive: Economic Trends
http://philiptiongson.typepad.com/marginallysubversive/economic_trends
Making sense of numbers to understand people and why-how we buy. On #analytics: data availability is no longer the problem. Data availability is no longer the problem. Accessibility is no longer the issue. The cost of acquiring data has gone down dramatically. Neither is the technology behind data collation the problem. There are a myriad of options that one can collect, store, discover, collate, systematize, analyze, and use data. David Campbell, as interviewed by Alex Howard (at Oreilly Radar. The r...
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communicating meaning - marginally subversive
http://philiptiongson.typepad.com/marginallysubversive/2012/01/communicating-meaning.html
Making sense of numbers to understand people and why-how we buy. Laquo; EyeTrackShop's findings: What attracts people to your Facebook pages - and what keeps them there longer? I came across this slideshow on reception theory on SlideShare. 0160;And it was a very interesting, clear read. In essence, the above suggests that the communication effectiveness is at the middle - where the message is delivered by the right medium to the its intended target audiences whilst they are in the right mindset. Some co...
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marginally subversive: Analytics
http://philiptiongson.typepad.com/marginallysubversive/analytics
Making sense of numbers to understand people and why-how we buy. EyeTrackShop's findings: What attracts people to your Facebook pages - and what keeps them there longer? The wall on all brand pages attracts almost all respondents gazes. What you post matters. If you consistently create and publish great content - items that really matter to your fans and add value to their day or contain an appropriate call-to-action - youre more likely to attract and retain those readers. Via www.entrepreneur.com. You a...
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marginally subversive: Agency Life
http://philiptiongson.typepad.com/marginallysubversive/agency_life
Making sense of numbers to understand people and why-how we buy. Posted on 15 December 2011 in Ads. NUMERATI is now on Facebook at www.facebook.com/Numerati.Solutions. NUMERATI is now live on Facebook. Click through to www.facebook.com/Numerati.Solutions. NUMERATI empowers marketeers make sound, fact-based decisions using bespoke marketing research and analytics particularly in these challenging, continuously-changing times. . NUMERATI does this through. 5 Training and marketing-skills development.
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NUMERATI is now on Facebook at www.facebook.com/Numerati.Solutions - marginally subversive
http://philiptiongson.typepad.com/marginallysubversive/2011/11/numerati-is-now-on-facebook-at-wwwfacebookcomnumeratisolutions.html
Making sense of numbers to understand people and why-how we buy. Laquo; what do consultants do, really? What are you into, huh? NUMERATI is now on Facebook at www.facebook.com/Numerati.Solutions. NUMERATI is now live on Facebook. Click through to www.facebook.com/Numerati.Solutions. NUMERATI empowers marketeers make sound, fact-based decisions using bespoke marketing research and analytics particularly in these challenging, continuously-changing times. . NUMERATI does this through. Follow me on Twitter.
philiptiongson.typepad.com
marginally subversive: Evidence-based Marketing
http://philiptiongson.typepad.com/marginallysubversive/evidencebased_marketing_
Making sense of numbers to understand people and why-how we buy. Analytics practitioners need personal integrity, too. I guess nobodys perfect: analytics professionals need to have a sense of integrity as they search for answers for their clients businesses. after all, their results could lead to misspent dollars - or worse, lives and jobs of people. Analytics professionals need to understand the responsibility that rests on their shoulders. Created by: Clinical Psychology. Via www.youtube.com. Employing...
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marginally subversive
http://philiptiongson.typepad.com/marginallysubversive
Making sense of numbers to understand people and why-how we buy. NUMERATI is now on Facebook at www.facebook.com/Numerati.Solutions. NUMERATI is now live on Facebook. Click through to www.facebook.com/Numerati.Solutions. NUMERATI empowers marketeers make sound, fact-based decisions using bespoke marketing research and analytics particularly in these challenging, continuously-changing times. . NUMERATI does this through. 4 Providing strategic planning advice and consultancy. As a media planner, I have be...
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marginally subversive: Archives
http://philiptiongson.typepad.com/marginallysubversive/archives.html
Making sense of numbers to understand people and why-how we buy. Excel Tips and Tricks. Marginally Subversive Thought of the Day. Play, Play, Play. Return on Marketing Investments. Follow me on Twitter. I am Listed on Empire Avenue. Excel Tips and Tricks. Marginally Subversive Thought of the Day. Play, Play, Play. Return on Marketing Investments. This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License. Sites that interest me.
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marginally subversive: Decision-making
http://philiptiongson.typepad.com/marginallysubversive/decisionmaking
Making sense of numbers to understand people and why-how we buy. Think Finance - Think Lifetime Value. Via www.youtube.com. Marketing has borrowed quite extensively from Finance in the last 10 years. As marketeers, weve started talking about returns on investments - finding the biggest bang for our buck. All these are well and good. But as marketeers and suport-teams of the marketing department, we have got to do more. Posted on 21 December 2011 in Brand (Mis)Management. Return on Marketing Investments.
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