onlinebrandidentity.org
Branding cases - Online Brand Identity - The book
http://www.onlinebrandidentity.org/brandingcases
The future ready brand framework in. Is illustrated with forty inspiring cases from big and small brands. The branding cases in the book help explaining the framework and they are the living proof that the model really works. The cases have been selected for a variety of reasons:. Sometimes because the cases are big, spectacular. Sometimes because the creative ideas are beautiful, elegant. While driving high impact. Always because these companies made most out of digital for reviving, refreshing.
onlinebrandidentity.org
Joris, Author at Online Brand Identity - The book
http://www.onlinebrandidentity.org/author/Joris
This author has not yet filled in any details. So far has created 3 blog entries. Programmatic buying: will data kill creativity? Programmatic buying: will data kill creativity? Programmatic buying is definitely here to stay. My expectation: in 2025 eighty percent of all global ad spend, including TV, radio, print, cinema and outdoor advertising will be fully digital and served through programmatic buying […]. The future of (digital) marketing and data. The future of (digital) marketing and data. Online ...
onlinebrandidentity.org
Mercedes - Online Brand Identity - The book
http://www.onlinebrandidentity.org/branding-cases/mercedes
Mercedes promoted their new Vito van with a Heavy Labor Discount , which celebrates those who do heavy manual labor. Builders, painters, engineers, plumbers and gardeners are hard-working folks who often go underappreciated. Mercedes-Benz decided to change that. Potential buyers could scan their hand using their webcam. The more bruised, banged up and blistered the tradesman’s hands, the bigger the discount he received. Check the experience in the video case above. Sign up for Online Brand Identity posts:.
onlinebrandidentity.org
Adidas - Online Brand Identity - The book
http://www.onlinebrandidentity.org/branding-cases/adidas
As an official sponsor and supplier of the World Cup, Adidas Japan wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. They built an interactive projection 200 meters above the ground in Tokyo on the day of a crucial game for the national team. You can see what the experience looked like in the case film above. Using the motion sensors. Digital brand transformation: five ways to get started. The future of (digital) marketing and data.
onlinebrandidentity.org
Coca Cola - Online Brand Identity - The book
http://www.onlinebrandidentity.org/branding-cases/coca-cola
Coca Cola revived their 1971 iconic Hilltop commercial by using the latest digital technology. They made it possible to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. Google technologies coupled with custom-designed Coca Cola vending machines enabled viewers truly to ‘buy the world a Coke’, with just a few taps on their mobile phones. Check the experience in the case film above. 2016 Website by Liesbeth Smit.
onlinebrandidentity.org
About the book - Online Brand Identity - The book
http://www.onlinebrandidentity.org/the-book
The ultimate guide to designing your (digital) brand strategy. Buy e-book on Amazon. Benelux only: buy hardcover on Bol.com. Define the future of branding together. AWARDED BEST MARKETING BOOK OF THE YEAR 2015! About five to ten years from now, the majority of all advertising will be digital and programmatic. Read a free preview of the book here. In the videos below I share my view on how the book. Part 1: Why existing brand strategies are not future ready. Chapter 1: Digital 1st brands. Chapter 8: Digit...
digital-transformers.nl
Blog Archieven - Digital Transformers
http://www.digital-transformers.nl/blog
De beste digitale change-maker van Nederland. Naar de inhoud springen. Anouk Beeren van Deli XL wint Digital Transformers Award. Nederland icoon van digitale transformatie. Gekozen uit meer dan 100 aanmeldingen. Klik om op LinkedIn te delen. (Opent in een nieuw venster). Klik om te delen via Twitter (Opent in een nieuw venster). Klik om te delen op Facebook (Opent in een nieuw venster). Klik om op Google te delen (Opent in een nieuw venster). Klik om te delen via Reddit (Opent in een nieuw venster).
onlinebrandidentity.org
Worksheets from the book - Online Brand Identity - The book
http://www.onlinebrandidentity.org/worksheets
Worksheets from the book. Worksheets from the book. Offers exercises to define the experiments you can start running tomorrow to shape your future ready brand strategy. The figure on the right summarizes the brand model that is the basis of the book. This model helps making the most out of digital for building brands. The book illustrates in detail how to use the exercises and it offers examples from brands that successfully applied the underlying principles. From Marc Oosterhout and Mirte Stut. The mode...
onlinebrandidentity.org
Bally - Online Brand Identity - The book
http://www.onlinebrandidentity.org/branding-cases/bally
Bally, a Swiss clothing brand, elegantly built a shoppable video featuring a group of stylish folks in a photoshoot. On the right of the video you can see. On the right of the video you can see shoppable items that people in the movie are wearing or using. As the video progresses, pieces of clothing or accessories shortly light up. A click on the item brings you to the online shop of Bally. Check out their shoppable video above. Digital brand transformation: five ways to get started.
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