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JOSHGREENHUT.COM

Josh Greenhut

A leading brand strategist and facilitator who helps organizations define who they are and what they sell, from the inside up.

http://www.joshgreenhut.com/

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Josh Greenhut | joshgreenhut.com Reviews
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Josh Greenhut | joshgreenhut.com Reviews

https://joshgreenhut.com

A leading brand strategist and facilitator who helps organizations define who they are and what they sell, from the inside up.

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joshgreenhut.com joshgreenhut.com
1

Josh Greenhut

http://www.joshgreenhut.com/2012/11/20/simplifying-through-metaphor

How do you simplify a complicated business? How do you describe it in a way that people immediately. This is the central question faced by nearly everyone struggling with an elevator pitch, Career Day at their kids’ school, or questions from strangers at cocktail parties. One deceptively simple answer is: Metaphor. Metaphors aren’t just the stuff of poets. Human brains are hardwired to grasp them. The granddaddy of all metaphors are primary metaphors , which are so rooted in our minds that we har...And w...

2

Josh Greenhut

http://www.joshgreenhut.com/2012/12/07/testing-is-from-mars-prototyping-is-from-venus

Testing Is from Mars, Prototyping Is from Venus. Everyone knows that Steve Jobs didn’t believe in market research. At the same time, we also know that an Apple product goes through countless iterations before and even after launch. What’s the difference between testing and continuous prototyping? On the one hand: Nothing. Prototyping is a form of testing. And on the other hand? For perspective, let’s turn on the TV. Here’s what Gavin Polone, a producer of such hits as the. Is the story confusing? Behavio...

3

Josh Greenhut

http://www.joshgreenhut.com/category/blog

The Collins Method (or Brand Strategy in a Nutshell). Brand strategy is a flawed phrase. No one understands it; everyone means something different by it. But management researcher Jim Collins defined the core of great brand strategy, based on years of research into how good companies become great ones. His findings encapsulate what every inside-up branding process should strive for. In his seminal 2001 […]. Testing Is from Mars, Prototyping Is from Venus. Well, […]. Why Brands Are Like Indie Bands. Live ...

4

Josh Greenhut

http://www.joshgreenhut.com/2012/11/15/why-brands-are-like-indie-bands

Why Brands Are Like Indie Bands. Live music makes my soul shake. In the last few weeks, I’ve danced my can off at shows by Dan Mangan. Pictured), Ron Hawkins and The Do Good Assassins. There are few implications here for the lion’s share of brands. 2) Absolute consistency is stifling. 3) The more you tour, the more money you make. Josh Greenhut on Facebook. Josh Greenhut on Twitter. Josh Greenhut on LinkedIn.

5

Josh Greenhut

http://www.joshgreenhut.com/2013/04/08/the-collins-method-or-brand-strategy-in-a-nutshell

The Collins Method (or Brand Strategy in a Nutshell). Brand strategy is a flawed phrase. No one understands it; everyone means something different by it. But management researcher Jim Collins defined the core of great brand strategy, based on years of research into how good companies become great ones. His findings encapsulate what every inside-up branding process should strive for. In his seminal 2001 book. In fact, this was the piece of the puzzle after the right leadership and the right team that most...

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To stand out in a crowded world. Go from the inside up. We’re talking about the stance you take. The story you tell. The way you frame what you do. So that you can rise above the crowd, be understood, attract others, and move people forward. We help you get clear on who you are, what you stand for, and how to talk about yourself and then we help you articulate that to the world. Are you trying to take your business to the next level? We help you position yourself in a crowded world. Why do you exist?

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