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Northern Planner

Thoughts on account planning and life from The North of England, plus an attempt to share some proper planning basics rather than the more floaty theories you tend to find on the plannersphere

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Northern Planner | joymachine.typepad.com Reviews
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Thoughts on account planning and life from The North of England, plus an attempt to share some proper planning basics rather than the more floaty theories you tend to find on the plannersphere
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1 northern planner
2 the day job
3 comment 0
4 reblog it 0
5 bertrand russell
6 stereotyping
7 sycophancy
8 the status quo
9 religion
10 doing channel planning
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northern planner,the day job,comment 0,reblog it 0,bertrand russell,stereotyping,sycophancy,the status quo,religion,doing channel planning,what,where,so you need,audience understanding,soto audience understanding,to for example,and you’re done,anyway
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Northern Planner | joymachine.typepad.com Reviews

https://joymachine.typepad.com

Thoughts on account planning and life from The North of England, plus an attempt to share some proper planning basics rather than the more floaty theories you tend to find on the plannersphere

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1

Northern Planner

http://joymachine.typepad.com/northern_planner

This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea. April 04, 2017. The rules of working with partner agencies. Always tricky this, especially in the days when clients like to work with a collective of different specialists. There is no such thing as handbook, but the unwritten rules are legion. Under no circumstances should you offer a direct opinion on a partner agencys work in a client meeting, even if they are not there. Let them Run Out of Steam. Dont exp...

2

Northern Planner: The day job

http://joymachine.typepad.com/northern_planner/planning_advice

This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea. July 19, 2016. The problem with most briefs is they solve brand problems rather than business problems. Lets face it, communications briefs are very brand biased. I like this questioning I saw:. The brand will be a very small part of the target customers lives. Whats the rest of it like? Where does the brand fit in? Where could the brand fit in? While an MPV buyer is probably looking for a trade off between s...

3

Northern Planner: Against the tide

http://joymachine.typepad.com/northern_planner/2015/07/against-the-tide.html

This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea. Laquo; The Account Planning School of the Web Results are in. Why Lego tells us that innovation is more perspiration than inspiration ». July 31, 2015. When the opinions of the masses of merely average men are everywhere become the dominant power, the counterpoint and corrective to that tendency would be the more and more pronounced individuality of those who stand on the higher eminences of thought. On APSOT...

4

Northern Planner: Two ads in a matter of seconds

http://joymachine.typepad.com/northern_planner/2015/07/two-ads-in-a-matter-of-seconds.html

This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea. Laquo; My Dad. A weekend with clients and some, now legendary, pink footwear ». July 01, 2015. Two ads in a matter of seconds. If youre buying outdoor in general, its one message and thats it. You have a few seconds, no more. If folks take out one message and know who its from, youve done your job. The ad I saw (below) really doesnt do that. Intentionally or not, its three messages. Always fresh and tasty.

5

Northern Planner: The Account Planning School of the Web Results are in

http://joymachine.typepad.com/northern_planner/2015/07/the-account-planning-school-of-the-web-results-are-in.html

This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea. Laquo; A weekend with clients and some, now legendary, pink footwear. Against the tide ». July 24, 2015. The Account Planning School of the Web Results are in. The results to Robs tremendous assignment are here. Do have a look, its ace and people have worked really hard. Posted at 10:59 AM in The day job. The comments to this entry are closed. A History of Me in 100 Objects. Account Planning School of the Web.

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Content Flavoured Trousers: Advice to Young Creatives

http://pseudocidaltendencies.blogspot.com/2015/06/advice-to-young-creatives.html

Thursday, 11 June 2015. Advice to Young Creatives. Subscribe to: Post Comments (Atom). I am an awards-ridden creative copywriter and creative director. All thoughts are your own. Contact me in the comments section if you really must. View my complete profile. Follow me on Twitter. 24 Scripts For a Guinness Ad. So you want to be a copywriter? Sipping With the Big Boys. Advice to Young Creatives. You May Also Like the feel and flavour of the following:. Bonfire of the Brands. My Name is Goldie.

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Content Flavoured Trousers: December 2011

http://pseudocidaltendencies.blogspot.com/2011_12_01_archive.html

Tuesday, 20 December 2011. It's been a while hasn't it blah blah blah. How's your mother? We must get together for a drink soon. Anyway, I've just done this for the lovely people over at Music. I hope you enjoy it. With a mince pie, or a glass of sherry. Meantime, may Santa block all your chimneys with joy. Subscribe to: Posts (Atom). I am an awards-ridden creative copywriter and creative director. All thoughts are your own. Contact me in the comments section if you really must. View my complete profile.

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Little things – big difference | desertlandscapes

https://desertlandscapes.wordpress.com/2013/04/12/little-things-big-difference

Little things – big difference. April 12, 2013. I’m starting to get that flurry of ‘birthday’ related marketing emails through at the moment (on a separate note, if they know my date of birth, why does this start a month before and finish a month after? Surely they can target better than this? But this is the best so far. I’ve signed up to their loyalty card; the N.dulge scheme. Not a discount, or a reminder about why I need stuff from them – but a genuine birthday present. A freebie. And a. What a lovel...

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On why online should be less like offline | desertlandscapes

https://desertlandscapes.wordpress.com/2011/06/14/on-why-online-should-be-less-like-offline

On why online should be less like offline. June 14, 2011. Image creds to the very funny Tim Whyatt). A lot of what I’ve been doing recently revolves around retail websites. In particular retail websites for clothing companies. There’s been a few articles recently (through the always interesting econsultancy), about how websites should take more learnings from physical shops to help conversion. And also about how physical shop layouts should also be taken into account. My issue with this is that it assume...

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How long does a good idea take? | desertlandscapes

https://desertlandscapes.wordpress.com/2011/12/13/how-long-does-a-good-idea-take

How long does a good idea take? December 13, 2011. Forget X Factor, Strictly, or I’m a Celebrity. Genuinely my favourite thing on TV recently has been Frozen Planet. And, judging from the way my Twitter stream has been filled with comments about polar bears and stone stealing penguins, I don’t think I’m alone… these days nearly 8 million viewers and a 31.4% share of audience at the peak of the series is not to be sneezed at. There’s a bit in there that really puts things in perspective as well:. One to r...

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On letting the right people fill in the blanks | desertlandscapes

https://desertlandscapes.wordpress.com/2013/04/17/on-letting-the-right-people-fill-in-the-blanks

On letting the right people fill in the blanks. April 17, 2013. I read a really interesting article. By Nicholas Hytner (the direction of the National Theatre) about why plays need to be performed. The play needs actors to complete it. Looking at the words on a page will never bring them to life in the same way that a skilled professional can; the bits that are actually written down are just a starting point for the actor to create the character. In particular I was struck by this paragraph:. At the same...

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Stark gives tourists two minutes in God’s own country | Gaurav Gursahani

http://www.gauravgursahani.com/stark-gives-tourists-two-minutes-in-the-real-kerala

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. Stark gives tourists two minutes in God’s own country. May 7, 2014. Unlike the spooky yet intriguing spot. They released back in 2010, the new campaign and film for Kerala Tourism is stunning peek into the real Kerala. And here’s the film! Botched up my chance to visit Kerala earlier this year and I hate myself for that! Be Sociable, Share! Leave a Comment. Cancel reply. May 8, 2014.

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Life Lessons | Gaurav Gursahani

http://www.gauravgursahani.com/category/life-lessons

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. Category Archives: Life Lessons. Everybody you meet is fighting a battle you know nothing about. May 4, 2014. What it takes to keep a first world country on the move. Created by: Night Owl Cinematics (N.O.C). You learn a lot in 100 years – Life lessons from Dodge. April 19, 2014. Dodge celebrates 100 years in business with this epic spot and some life lessons. November 9, 2013.

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Travel | Gaurav Gursahani

http://www.gauravgursahani.com/category/travel

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. Adventure exists at the intersection of imagination and the ridiculous. December 15, 2013. I’ve probably seen this short film more than 10 times in the past month and keep coming back to watch it again every few days. Know those movies that make you feel like you’ve failed for not having the conviction to chase your dreams? This one’s got to beat them all. November 9, 2013.

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Northern Planner

This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea. January 31, 2018. Pixar, Vacuum Cleaners, the weakness of brilliant ideas and the genius in failing little and often. You may have watched Finding Nemo, you may have liked it (your kids will if you have them). Its one of the most successful animated movies of all time. It nearly flopped. . The worship of the beginning, the leap of insight (or the re-hashing of the obvious in many cases). . Now before you obje...

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