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juliancross.co.uk

Julian Cross

What Science Can Do. In 2014 AstraZeneca set about a rebrand to help differentiate themselves from the rest of the biopharmaceutical industry. By focusing the brand on science and a commitment to scientific excellence, they believed they would stand out and help change perceptions. Although a corporate website and ecosystem needs to speak to a number of varying audiences, the core mission was to make AstraZeneca the first choice for partners and potential recruits. Avis the brand behind the ‘we try harde...

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Julian Cross | juliancross.co.uk Reviews
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What Science Can Do. In 2014 AstraZeneca set about a rebrand to help differentiate themselves from the rest of the biopharmaceutical industry. By focusing the brand on science and a commitment to scientific excellence, they believed they would stand out and help change perceptions. Although a corporate website and ecosystem needs to speak to a number of varying audiences, the core mission was to make AstraZeneca the first choice for partners and potential recruits. Avis the brand behind the ‘we try harde...
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1 work
2 julian cross
3 astrazeneca
4 astrazeneca com
5 avis
6 we try harder
7 espn uk
8 atlantic
9 centre stage
10 liftshare
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Julian Cross | juliancross.co.uk Reviews

https://juliancross.co.uk

What Science Can Do. In 2014 AstraZeneca set about a rebrand to help differentiate themselves from the rest of the biopharmaceutical industry. By focusing the brand on science and a commitment to scientific excellence, they believed they would stand out and help change perceptions. Although a corporate website and ecosystem needs to speak to a number of varying audiences, the core mission was to make AstraZeneca the first choice for partners and potential recruits. Avis the brand behind the ‘we try harde...

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danielbradshaw.co.uk danielbradshaw.co.uk

Dan Bradshaw - Creative & Interactive Art Director - Virgin Atlantic

http://www.danielbradshaw.co.uk/VirginAtlantic.html

A little less red, but still very Virgin. Overhauling one of the world's favourite airlines and making an experience that looks and feels unmistakeably Virgin. We worked closely with Virgin's internal branding team to interpreted their new identity and produced a strong visual language and guiding principles for use across all digital channels - with focus on typography, iconography and photography as well as developing a fantastic tone of voice and interactive experience. Our use of Gotham as a typeface...

danielbradshaw.co.uk danielbradshaw.co.uk

Virgin Atlantic Cabin Experiences - Dan Bradshaw - Creative & Interactive Art Director

http://www.danielbradshaw.co.uk/Virgin_Cabin_Experiences.html

We take care of all the big little things. Develop a family of videos for Virgin Atlantic’s cabins and lounge to increase conversion whilst being aspirational and shareable. Our insight told us that Virgin can claim “Your airline's either got it or it hasn't” because of the attention it pays to every detail. Show how all the small details make your experience with Virgin Atlantic special and unique. We take care of all the big little things. Cabin videos within the Virgin Experience.

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