JUMPTHEFENCE.COM

Jump The Fence

We uncover fresh insight and deliver breakthrough strategy to help you overcome business hurdles. Our humanistic approach is the difference between looking at a person and seeing through their eyes. We use human-centred approaches and semiotic tools to uncover cultural shifts, assess market potential and drive innovation. Those who understand that there is little difference between obstacle and opportunity are able to turn both to their advantage. More about our research methods. More about our thinking.

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Charlie Cochrane Research & Planning

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Jump The Fence | jumpthefence.com Reviews

<META> DESCRIPTION

We uncover fresh insight and deliver breakthrough strategy to help you overcome business hurdles. Our humanistic approach is the difference between looking at a person and seeing through their eyes. We use human-centred approaches and semiotic tools to uncover cultural shifts, assess market potential and drive innovation. Those who understand that there is little difference between obstacle and opportunity are able to turn both to their advantage. More about our research methods. More about our thinking.

<META> KEYWORDS

1 research methods

2 thinking

3 clients

4 client access only

5 jump the fence

6 innovative

7 research

8 strategy

9 our people

10 innovative research strategy

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research methods,thinking,clients,client access only,jump the fence,innovative,research,strategy,our people,innovative research strategy,scroll down,more about npd,niccolo machiavelli,marcel proust,goethe,ethnography australia,pittwater research

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Jump The Fence | jumpthefence.com Reviews

https://jumpthefence.com

We uncover fresh insight and deliver breakthrough strategy to help you overcome business hurdles. Our humanistic approach is the difference between looking at a person and seeing through their eyes. We use human-centred approaches and semiotic tools to uncover cultural shifts, assess market potential and drive innovation. Those who understand that there is little difference between obstacle and opportunity are able to turn both to their advantage. More about our research methods. More about our thinking.

INTERNAL PAGES

jumpthefence.com

1

new product development — Jump The Fence

http://www.jumpthefence.com/npd

Companies risk stagnation unless they disrupt, innovate and evolve. Identification of evolving consumer needs, pain-points and opportunities. Ideation workshops with powerful tools to stretch thinking and generate relevant opportunities. User-centric research to evolve and refine ideas. Involving designers, engineers and marketers in the research discovery process.

2

clients — Jump The Fence

http://www.jumpthefence.com/clients

Our wealth of experience tackling a whole range of business and communication problems gives us invaluable perspective and insight on new projects. We have worked across FMCG, government, financial, alcohol and service categories, on b2b projects as well as consumer research.

3

Shelley O'Neil — Jump The Fence

http://www.jumpthefence.com/shelley-oneil

My career has morphed from tv directing to video ethnography, but a fascination with exploring culture has been the common thread. London circa 1989, BBC youth TV; gay weddings, young eco warriors, Brazilian beach volleyball heroes, British rave culture, hip hop gods from the Toronto projects and Guatemalan Student protesters, San Fran drag kings and young Irish liberation fighters, were just the beginning. It’s more than 20 years on and I find the world still full of endlessly compelling people.

4

Charlie Cochrane — Jump The Fence

http://www.jumpthefence.com/charlie-cochrane

Way back at uni studying Law at Cambridge I chose anthropology as a fun second degree not knowing I was sowing the seeds of a passion that’s still with me years later. I’m passionate about sharing this perspective so teach an ethnography unit to Masters students at UNSW's Australian School of Business. The tenacious approach that a Law degree demands has never left me, and like it or not I can't leave an issue until I've found the solution, I've been told I'm like a dog with a bone.

5

Sherri Butler — Jump The Fence

http://www.jumpthefence.com/sherri-butler

It's a challenge to make my passion for numbers sound as exciting as Charlie’s psychotherapy or Shelley’s San Francisco drag kings.but quantitative research can be exciting! I love to dig, to delve, to explore. Over the past (almost) 20 years I have worked across a wide range of categories, including FMCG, banking, telecommunications, automotive and pharmaceuticals.

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