racheleelnaugh.blogspot.com
Rachel Elnaugh Entrepreneur: Gawd Help Us!
http://racheleelnaugh.blogspot.com/2009/11/gawd-help-us.html
Wednesday, 18 November 2009. I was eagerly looking forward to seeing 'An Audience with Lord Alan Sugar' as part of Global Entrepreneurship Week last night at the British Library and it certainly started off well, with lots of entertaining put downs and answers. Eg Audience member: 'Do you read business books and which have influenced you? I've just answered that haven't I? Gems of the dinosaur-like advice included:. There's no point going into a sector you don't know or understand'. Most entertaining as ...
extrovertic.blogspot.com
extrovertic: August 2011
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Wednesday, August 31, 2011. It's a Billboard. It's a Store. It's Brilliant. I was looking at this year's Cannes Lion award winners and was struck by one idea so simple, innovative, and transformational, it's no wonder it won the Grand Prix. Tesco, a leading supermarket and general merchandise store just about everywhere but here in the U.S., wanted to increase its share in South Korea (where the brand is called HomePlus and is ranked number 2), but without investing in real estate. What we have here is a...
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extrovertic: September 2011
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Thursday, September 8, 2011. My 9/11 Began On 9/10. I don't know if it's a symptom of the mass post-traumatic disorder we all experienced after 9/11, or if it's simply because each decade becomes proportionately smaller as we age, but for me, the past decade flew by like no other. Just as it does for many people, 9/11 feels, to me, like much more recent history. But my personal 9/11 odyssey began not on that day, but the day before. At 6:00 pm, to be exact. Suddenly, a client who we had never met before ...
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extrovertic: October 2012
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Tuesday, October 23, 2012. Visit our new blog Thought Bolts - blog.extrovertic.com. Our blog Intro to Extro has closed. Please continue to follow our updates on our new blog Thought Bolts. Thank you for letting us share,. Subscribe to: Posts (Atom). New York, NY. View my complete profile. Visit our new blog Thought Bolts - blog.extroverti. There was an error in this gadget. Other Blogs We Like. 8220;Brite” $60 Million Day for Eventbrite. 21014 SOTU Speech Word Cloud.
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extrovertic: April 2012
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Thursday, April 19, 2012. 2 concerts and a plate of bones. Whether it was poor timing or some inner party animal instinct, I managed to lock myself into two consecutive nights of concerts. Both bands would feature loud guitars, a healthy dose of ‘80s-style synthesizers, pulsing bass lines, and did I mention loud guitars? Yet, they’re different. Bands are quite unalike, yet each has qualified as ‘kickass’ in my opinion. We had spare tickets to these shows and offered them to friends. No takers. You see, I...
extrovertic.blogspot.com
extrovertic: Marketing Insights of the Grateful Dead
http://extrovertic.blogspot.com/2012/07/marketing-insights-of-grateful-dead.html
Tuesday, July 3, 2012. Marketing Insights of the Grateful Dead. One of the more beachable business books I’ve read is “ Marketing Lessons from the Grateful Dead. What every business can learn from the most iconic brand in history. 8221; by David Meerman Scott. 1 Be on the lookout for new business models. Pioneered a multitude of new business practices. Unlike other bands that relied heavily on selling records, the Grateful Dead made their money primarily from concerts and merchandise. Being a prime examp...
extrovertic.blogspot.com
extrovertic: The Illuminating Power of Compassion
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Wednesday, July 18, 2012. The Illuminating Power of Compassion. 8220;He who knows the customer best, wins.”. That’s what one of the best planners in the business, Nat Puccio. Once told me when I started in DTC. Now, years later, I feel that knowing the customer is necessary, but is insufficient to win the hearts and minds of healthcare consumers. Instead, I now believe that, “He who has the most compassion for the customer, wins.”. The panicked call from a patient at 6:30 am when she reads the hotel invo...
extrovertic.blogspot.com
extrovertic: Marketing the Holocaust
http://extrovertic.blogspot.com/2012/07/marketing-holocaust.html
Monday, July 9, 2012. As a crew of self-professed healthcare marketing junkies, we know we have a triple challenge to:. Encourage people to take action. Like the rest of the extroverts at our agency, I don’t back down from a challenge. But when I took on marketing to 3. Survivors in Boston, I thought I might have met my match. You see, in 2009, my wife, friends, and I started a support group in Boston for Holocaust survivors’ grandchildren (3. Generation) called Boston 3G. Marketing was my task. Marketin...
extrovertic.blogspot.com
extrovertic: Marketing Drivers Are Changing, How About Your Metrics?
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Wednesday, July 11, 2012. Marketing Drivers Are Changing, How About Your Metrics? Good planning focuses resources on the key elements that drive. Product choice. If sales are dependent on patient requests, then we like to say Brand X is a patient-driven. We can measure patient requests for a brand. Then we drill down a little deeper and consider: What is getting in the way of patient requests? Awareness of the condition? Awareness of a potential solution? We can measure awareness issues. Relying on, and.
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extrovertic: November 2011
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Monday, November 28, 2011. 8220;Designing” the Service Business Model. With the passing of Steve Jobs. The central place that design has played in infusing everyday products with value has received tremendous airplay. That got me thinking, how could a design mentality create additional value in the service business? Specifically, the healthcare agency business? What would a well-designed contact report look like? Would the structure of our meetings change? How would our creative product be affected?
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