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Terrance Small

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Welcome k12copywriting.com - BlueHost.com | k12copywriting.com Reviews

https://k12copywriting.com

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1

K-12 Copywriting - Frequently Asked Questions

http://www.k12copywriting.com/frequently-asked-questions

In an effort to save both your time and ours, we have compiled a short list of some of our most frequently asked questions. Please feel free to contact us. If we haven’t covered something important or if you need any clarification. The sooner you do, the sooner we can begin working on your highly successful project! What can I expect from working with you? Do you do the work yourself or do you outsource? I have a tight deadline to meet. Can we start on my project right away? We are very serious about mee...

2

One Easy Step to a More Effective E-Newsletter -

http://www.k12copywriting.com/one-easy-step-to-a-more-effective-e-newsletter

One Easy Step to a More Effective E-Newsletter. February 23, 2015 by Terry. Talk to any decent-sized group of K-12 marketers and you’re sure to find at least one who believes that marketing via an e-newsletter is no longer effective. This, in spite of recent studies done by the Direct Marketers Association. That show that every dollar spent on email leads to an average return on investment of $25.80. Moreover, 8% of companies. Directly attribute more than half of their total revenue to this channel.

3

Do More Year-Round Schools Justify a Marketing Change? -

http://www.k12copywriting.com/do-more-year-round-schools-justify-a-marketing-change

Do More Year-Round Schools Justify a Marketing Change? March 10, 2015 by Terry. For a lot of companies in the K-12 market, marketing efforts revolve around the traditional school calendar. For many, our marketing all but stops over the summer break as we gear up for the new school year in the fall. But is this such a good idea? Also, it is traditionally believed that teachers and administrators are on vacation and not thinking about purchasing during the summer months. I was recently reading a new report.

4

Eliminate Jargon and Speak Your Customers' Language

http://www.k12copywriting.com/are-you-talking-over-the-heads-of-your-customers

Are You Talking Over the Heads of Your Customers? February 23, 2015 by Terry. I’ve been there personally. A salesperson making a presentation at the front of a room full of educators with various titles: classroom teachers, tech coordinators, librarians, the school principal. I pass out some of my company’s sales-support literature catalogs, brochures, etc. And then the questions start coming. What does this mean? How would this really work? Can you explain this in English? A trick in the copywriting tra...

5

Crafting a Subject Line That Gets Your E-Mails Read -

http://www.k12copywriting.com/crafting-a-subject-line-that-gets-your-e-mails-read

Crafting a Subject Line That Gets Your E-Mails Read. April 21, 2015 by Terry. When conducting any e-mail marketing campaign, the most difficult challenge lies in getting your prospect to actually open your e-mail. The key to getting them to take that critical action is to have a compelling subject line. In the copywriting field we are taught to treat the subject line of an e-mail like the headline of a direct-response piece. So how do we craft a subject line that will compel prospects to open our e-mails?

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A generational issue lurks below. The graduation rates waterline. Under the Numbers Iceberg. Although graduation rates appear to be improving, the real issue is that poor performance is inherited: children of less-successful parents typically under-achieve. They age into their parenting years ill-equipped and under-resourced to provide the support necessary to foster their own children's success. The cycle repeats. 85 in '25 . Achieve 85% completion for first-to-graduate students by 2025. It will take o...

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Families Save and Schools Earn. K12 Coupons is an exciting new opportunity to increase sales within a desirable, hard-to-reach demographic by providing coupon savings to families while helping America's schools earn much-needed funds. K12 Coupons will provide Direct Home Delivery of a Coupon Booklet to K12 school families across America. The K12 Coupon Booklets will be distributed FREE to all school families, and schools will receive cash compensation based on their student enrollment.

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