k2brandmarketing.com
Brand Strategies | K2 Communications Blog
https://k2brandmarketing.com/category/brand-strategies
Insights into successful brand marketing. Skip to primary content. Skip to secondary content. We’re All About Your Brand. Category Archives: Brand Strategies. January 13, 2014. 8220;Branding” is a term that is difficult for some of our clients to initially wrap their minds around. 8220;Well, we already have a logo, if that’s what you mean,”. I just need a new website,”. Are the most common replies we get when we broach the subject of conducting a brand audit for them. So then, why. Without a strong and c...
k2brandmarketing.com
The “Sticky” Business of Communicating Ideas. | K2 Communications Blog
https://k2brandmarketing.com/2014/01/14/the-sticky-business-of-communicating-ideas-2
Insights into successful brand marketing. Skip to primary content. We’re All About Your Brand. The “Sticky” Business of Communicating Ideas. January 14, 2014. In their 2007 book, Made to Stick: Why Some Ideas Survive and Others Die. Chip and Dan Heath call this ability for an idea to b. E understood , remembered, and have a lasting impact; “stickiness.” After extensive research, the Heath brothers found ideas that stick all share six basic. How do we find the essential core of our ideas? We need to viola...
k2brandmarketing.com
Passion, Purpose, Personality. | K2 Communications Blog
https://k2brandmarketing.com/2011/09/27/passion-purpose-personality
Insights into successful brand marketing. Skip to primary content. We’re All About Your Brand. Passion, Purpose, Personality. September 27, 2011. Surviving cancer. Getting back to life as usual. It’s what every cancer patient wants. I know this first hand, because I’m a cancer survivor myself. That’s why it was important for our marketing campaign to break through the competitive clutter. It needed to capture the hearts and minds of the target audience, engaging them and earning loyalty for the...Offerin...
k2brandmarketing.com
Positioning Yourself for Success. | K2 Communications Blog
https://k2brandmarketing.com/2011/09/14/positioning-yourself-for-success
Insights into successful brand marketing. Skip to primary content. We’re All About Your Brand. Positioning Yourself for Success. September 14, 2011. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. How to create the right brand differentiation strategy. It starts with positioning. A well-constructed ...
k2brandmarketing.com
Food For Thought | K2 Communications Blog
https://k2brandmarketing.com/category/food-for-thought
Insights into successful brand marketing. Skip to primary content. Skip to secondary content. We’re All About Your Brand. Category Archives: Food For Thought. The Power of the Right Brand Promise. March 30, 2011. At some point in my initial presentation to prospective clients regarding the importance of a differentiating brand strategy, I tell them; “It’s not what you do, it’s what you do. Because the brand promise is the single most important measureable in building value, the goal of every brand positi...
k2brandmarketing.com
We’re All About Your Brand | K2 Communications Blog
https://k2brandmarketing.com/about
Insights into successful brand marketing. Skip to primary content. We’re All About Your Brand. We’re All About Your Brand. K2 Communications is an agency of talented, senior-level advertising and marketing experts who specialize in building brands that capture attention, make people respond, and increase business. Since our inception, we have helped many of the top Philadelphia b2b, b2c, consumer, health care, and technology brands to find identity, differentiation, energy, relevance, and clarity.
k2brandmarketing.com
Agency Fodder | K2 Communications Blog
https://k2brandmarketing.com/category/agency-fodder
Insights into successful brand marketing. Skip to primary content. Skip to secondary content. We’re All About Your Brand. Category Archives: Agency Fodder. March 30, 2011. I inquired. I’m not sure what that means. Well, they are bigger. So we felt that they would be a better fit for what we need to accomplish. Is it possible, I wondered, that there are still people out there who believe the ancient myth that a bigger agency means more people working on their account? Dare I say the emperor has no clothes?
k2brandmarketing.com
Uncategorized | K2 Communications Blog
https://k2brandmarketing.com/category/uncategorized
Insights into successful brand marketing. Skip to primary content. Skip to secondary content. We’re All About Your Brand. The “Sticky” Business of Communicating Ideas. January 14, 2014. In their 2007 book, Made to Stick: Why Some Ideas Survive and Others Die. Chip and Dan Heath call this ability for an idea to b. E understood , remembered, and have a lasting impact; “stickiness.” After extensive research, the Heath brothers found ideas that stick all share six basic. Through surprise. We break people...