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Integrated MarComm

The blog about integrated marketing and communications from the perspective of a Gen Yer.

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Integrated MarComm | kaiwright.typepad.com Reviews
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The blog about integrated marketing and communications from the perspective of a Gen Yer.
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Integrated MarComm | kaiwright.typepad.com Reviews

https://kaiwright.typepad.com

The blog about integrated marketing and communications from the perspective of a Gen Yer.

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1

A healthy dose of pre-conditioning will go far - Integrated MarComm

http://kaiwright.typepad.com/blog/2009/06/a-healthy-dose-of-preconditioning-will-go-far.html

The blog about integrated marketing and communications from the perspective of a Gen Yer. Subscribe to this blog's feed. Laquo; What moves you? Q: Can social network marketing fill an empty restaurant on a Thursday night? Monday, June 15, 2009. A healthy dose of pre-conditioning will go far. 0160;   Inoculation theory. Example 1: AdCouncil, McGruff. Example 2: AdCouncil, Smokey the Bear. Example 3: Office of National Drug Control Policy, Above the Influence. Posted at 09:14 AM in Theory in Practice.

2

YouTube: Brands delivering viral content - Integrated MarComm

http://kaiwright.typepad.com/blog/2009/06/youtube-brands-delivering-viral-content.html

The blog about integrated marketing and communications from the perspective of a Gen Yer. Subscribe to this blog's feed. Laquo; Marketing should focus on attitudes, not behaviors. Digital sells phones in television ». Wednesday, June 10, 2009. YouTube: Brands delivering viral content. If youre wondering what viral videos look like, then here are the ones getting passed around YouTube right now (courtesy of AdAges Viral Video Chart. Renee Dye. Buzz on Buzz. Harvard Publishing. 2009.

3

What moves you? - Integrated MarComm

http://kaiwright.typepad.com/blog/2009/06/what-moves-you.html

The blog about integrated marketing and communications from the perspective of a Gen Yer. Subscribe to this blog's feed. Laquo; Digital sells phones in television. A healthy dose of pre-conditioning will go far ». Friday, June 12, 2009. 0160;   Each day, public transportation moves 14MM people. Out of that number, over half of people take public transportation to work. In NYC, its around 25% of people. As a result, marketers are using transit in their arsenal to reach commuters.

4

How brands can take a lesson from literature - Integrated MarComm

http://kaiwright.typepad.com/blog/2009/06/how-brands-can-take-a-lesson-from-literature.html

The blog about integrated marketing and communications from the perspective of a Gen Yer. Subscribe to this blog's feed. Laquo; Social media done right. Report: Teens and media consumption (Nielsen, Jun. 09) ». Thursday, June 25, 2009. How brands can take a lesson from literature. 0160;   At the turn of the 20th century, the Swiss Psychiatrist Carl Jung. Chart 1 - Types of Archetypes. Chart 2 - Explanation of Archetypes. Chart 3 - Brands and Archetypes. Explanation of Archetypes and same brands.

5

Integrated MarComm: Digital

http://kaiwright.typepad.com/blog/digital

The blog about integrated marketing and communications from the perspective of a Gen Yer. Subscribe to this blog's feed. Wednesday, November 11, 2009. Five Burning Questions For Facebook's Kevin Colleran. Last week, Kevin Colleran, one of the first employees of Facebook and current Director of National Sales, stopped by Organics NY office to answer a few questions. As we notice more and more companies jumping into the social media pool, we asked him to stop by to give a state of the union on Facebook.

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