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Dr. Karen I. Fischer, Principle, Fischer Research Associates

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Dr Karen I. Fischer. Dr Fischer has been providing strategic and tactical qualitative research for 25 years in a wide variety of industries with Fortune 500 companies. Karen s background is ideally suited to provide the insights necessary for effective strategy, marketing and advertising solutions. She is a highly skilled interviewer. That strengthen products, brands, channels, service and communications. Due to her dedication to quality. 2012 Fischer Research Associates, Inc. Home. Doylestown, PA 18902.

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Consumer Involvment: From Fischer Research Associates

http://www.fischerresearch.com//stratOnlineQual.shtml

WILL ENABLE YOU TO:. No travel and lower research costs to meet tighter budgets. Provide faster project turnaround. To meet critical deadlines - removes time barriers and obtains geographical dispersion quickly - can conduct groups in multiple cities within hours. No travel, fewer project logistics. Broad reach of participants across the US and globally. Capture low incidence respondents. More easily and cost effectively. In respondent's natural settings. For rich, multi-media feedback. QualAnywhere: Mob...

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Reporting Methods

http://www.fischerresearch.com//princFramework.shtml

ANALYSIS AND SYNTHESIS DEVELOPING THE FRAMEWORK and NEXT STEPS. Of current societal trends and psychological needs with which to provide an over-arching framework for findings. Of interviewing to ensure accurate recall. Content analysis for assurance of validity. Hypothesis-testing for objective interpretation of results. REPORTING THE FIRST STEP TO USING THE FINDINGS. Presentation Reports written only by Karen Fischer to ensure accuracy and deeper levels of interpretation. 6100 Hidden Valley Drive.

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What Is Your Brand Equity?

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BRAND EQUITY: What does your brand stand for, in terms of meeting consumers emotional needs? What makes your core customers passionate about your brand, and how can you create the same emotional hook for light users and non-customers? What are your brand s core attributes, functional benefits and emotional end benefits and values? What are strengths and weaknesses of your brand s image, in the context of societal trends? How can your brand gain traction in the marketplace? How can these be overcome?

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Building the engaging brand, From Fischer Research Associatess

http://www.fischerresearch.com//stratBuildingBrand.shtml

How Can You Build An Engaging Brand? In the new millennium, it is more important than ever before to develop engaging. There are now many consumer touch points. INTERNET, CELL PHONES, PDA s - with a need to shift marketing away from singular exposure in the mass media to creating emotional involvement. And participation with your brand everywhere, everyday. Marketers can no longer rely on linear persuasion models and push philosophies, but need to balance push and pull. 6100 Hidden Valley Drive.

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Fischer Research

http://www.fischerresearch.com//stratCone.shtml

After Understanding Consumer Life Goals and Needs,. Dives Down To Deep Brand Meanings. Consumer Insights Strategist,. Former Vice President Financial Services,. Former Vice President Personal Care Products. 2012 Fischer Research Associates, Inc. Home. 6100 Hidden Valley Drive. Doylestown, PA 18902. Phone: 215.794.2665.

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25 years Fischer Research Associates

http://www.fischerresearch.com//princFlexibility.shtml

With 25 years of experience in a broad range of categories and a thorough understanding of the business world s need for information yesterday , Karen maintains flexibility:. To work with your timing needs. To provide valuable input for next steps whatever they may be. To execute a variety of methodologies. To meet research objectives at the most cost effective rates. To shift the course of interviewing as client observers move up the learning curve. Or as unexpected, new insights and issues are uncovered.

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Consumer Involvment: From Fischer Research Associates

http://www.fischerresearch.com//stratEmotions.shtml

WHAT IS CONSUMERS EMOTIONAL INVOLVEMENT. In addition to investigating product attributes, their benefits and value to consumers, it is critical to investigate respondents life goals. And needs. That is, what is important to consumers and why - in the context of how they see themselves. The emotional meaning of a brand will be rooted in how the brand s attributes reinforce a consumer s identity. 2012 Fischer Research Associates, Inc. Home. 6100 Hidden Valley Drive. Doylestown, PA 18902.

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Fischer Research Associates - Dr. Karen I. Fischer

http://www.fischerresearch.com//index.shtml

Experience. Service. Knowledge. Fischer Research Associates, Inc. is a full-service qualitative research firm that is built upon years of knowledge and experience, customizing research to clients needs for over 25 years. Your company will receive support for a broad range of needs, ranging from strategic qualitative research that relies on psychological insights and societal trends to tactical research that results in actionable next steps . 2012 Fischer Research Associates, Inc. Home.

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Positioning and Executional Research

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POSITIONING and EXECUTIONAL RESEARCH. When exploring positioning concepts (white card, visuals) or advertising executions (podcasts, TV, radio, print, storyboards) in a group setting, private, written reactions are obtained before discussion. Qualitative research of concepts/executions probes the underlying meaning of verbal and visual stimuli, including:. What is interpreted as the core idea or main message? What is the big idea? What is liked/disliked and why , laddering to emotional end values?