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Digital Strategy and User Experience

Digital Strategy and User Experience. Monday, October 13, 2014. Quantifying the value of User Experience. The primary difficulty in breaking in to the project planning process is that few technology leaders have worked with UX resources and have not yet built an appreciation for the discipline. Clients and other stakeholders also see this as an add-on resource that adds cost to the project without tangible benefit. Reduce Development and Maintenance Costs. Of all IT projects initiated, 5-15% are abandone...

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Digital Strategy and User Experience | karlgseyfert.blogspot.com Reviews

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Digital Strategy and User Experience. Monday, October 13, 2014. Quantifying the value of User Experience. The primary difficulty in breaking in to the project planning process is that few technology leaders have worked with UX resources and have not yet built an appreciation for the discipline. Clients and other stakeholders also see this as an add-on resource that adds cost to the project without tangible benefit. Reduce Development and Maintenance Costs. Of all IT projects initiated, 5-15% are abandone...

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Digital Strategy and User Experience | karlgseyfert.blogspot.com Reviews

https://karlgseyfert.blogspot.com

Digital Strategy and User Experience. Monday, October 13, 2014. Quantifying the value of User Experience. The primary difficulty in breaking in to the project planning process is that few technology leaders have worked with UX resources and have not yet built an appreciation for the discipline. Clients and other stakeholders also see this as an add-on resource that adds cost to the project without tangible benefit. Reduce Development and Maintenance Costs. Of all IT projects initiated, 5-15% are abandone...

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karlgseyfert.blogspot.com

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Digital Strategy and User Experience: August 2010

http://karlgseyfert.blogspot.com/2010_08_01_archive.html

Digital Strategy and User Experience. Tuesday, August 10, 2010. This month in the "Making the Most of Digital" feature, DMNews. Promised that they'd tell us how to Navigate the Online Contest Trend. Sweepstakes and contests online have been around for a years. Granted, they've generally become more truly interactive with time, but 'trend' is a stretch. Okay, okay, the trade mags need to pump up the article. Things you should know:. 2 You need a specialty agency because they have built fool-proof algorith...

2

Digital Strategy and User Experience: June 2010

http://karlgseyfert.blogspot.com/2010_06_01_archive.html

Digital Strategy and User Experience. Saturday, June 26, 2010. Coordinating Marketing across Channels. I just finished reading a rather interesting article in this week's DM News, discussing a variety of interesting cross-platform programs that have recently launched. They suggested some tips for coordinating cross-channel programs. which I didn't much care for. Here are mine:. Begin every marketing effort by profiling how your target customer will be reached. What are their natural touch points with you?

3

Digital Strategy and User Experience: Digging in to Web analytics a low priority...

http://karlgseyfert.blogspot.com/2011/08/digging-in-to-web-analytics-low.html

Digital Strategy and User Experience. Monday, August 1, 2011. Digging in to Web analytics a low priority. Apparently 458 B2B marketers were surveyed about a wide range of web analytics and it turns out that only 6% report that they were effectively measuring online activities. (see b2 bonline. Players, I'd say this is pretty much in line with my experience. Labels: social media analytics. Subscribe to: Post Comments (Atom). Digging in to Web analytics a low priority. View my complete profile.

4

Digital Strategy and User Experience: Completed your 2010 Website Benchmark yet?

http://karlgseyfert.blogspot.com/2011/01/completed-your2010-website-benchmark.html

Digital Strategy and User Experience. Monday, January 17, 2011. Completed your 2010 Website Benchmark yet? Sorry I haven’t posted in a while. 2010 ended with a BIG project helping a major small business software company rethink their online strategy. One aspect of the discovery phase was to review their site metrics to better understand current site usage patterns. When I mentioned that I did ‘annual benchmark studies’ for a variety of clients, he was interested in what I considered standard. What does a...

5

Digital Strategy and User Experience: July 2010

http://karlgseyfert.blogspot.com/2010_07_01_archive.html

Digital Strategy and User Experience. Monday, July 5, 2010. Connecting Socially 2.0. Practices and technologies that allow people to share opinions, insights, experiences and perspectives. A conversation that can be held in many different formats - including public venues such as Facebook or Twitter, or company-controlled blogs or video channels. In fact, the desire to connect and communicate has been a part of the Internet since the very beginning. One of the very first huge viral success stories wa...

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Digital Strategy and User Experience

Digital Strategy and User Experience. Monday, October 13, 2014. Quantifying the value of User Experience. The primary difficulty in breaking in to the project planning process is that few technology leaders have worked with UX resources and have not yet built an appreciation for the discipline. Clients and other stakeholders also see this as an add-on resource that adds cost to the project without tangible benefit. Reduce Development and Maintenance Costs. Of all IT projects initiated, 5-15% are abandone...

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