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Saturday, 23 April 2011. You wouldn’t buy the wrong sized shoes. yet PR has a few shoes on the wrong feet. 8220;If it’s not measured, it’s not managed”. Contends a broader, longer-term view of the social media landscape should be implemented, as short-term analysis drives initial results but fails to demonstrate how brand perceptions evolve over time. The CIPR 2011 Social Media Measurement Guidelines. However, there are a range of metrics established; unique browsers, average time spent on sites, frequen...

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Saturday, 23 April 2011. You wouldn’t buy the wrong sized shoes. yet PR has a few shoes on the wrong feet. 8220;If it’s not measured, it’s not managed”. Contends a broader, longer-term view of the social media landscape should be implemented, as short-term analysis drives initial results but fails to demonstrate how brand perceptions evolve over time. The CIPR 2011 Social Media Measurement Guidelines. However, there are a range of metrics established; unique browsers, average time spent on sites, frequen...

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Badders Blog | katebadders.blogspot.com Reviews

https://katebadders.blogspot.com

Saturday, 23 April 2011. You wouldn’t buy the wrong sized shoes. yet PR has a few shoes on the wrong feet. 8220;If it’s not measured, it’s not managed”. Contends a broader, longer-term view of the social media landscape should be implemented, as short-term analysis drives initial results but fails to demonstrate how brand perceptions evolve over time. The CIPR 2011 Social Media Measurement Guidelines. However, there are a range of metrics established; unique browsers, average time spent on sites, frequen...

INTERNAL PAGES

katebadders.blogspot.com

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Badders Blog: Is the Internet revolutionising activism?

http://katebadders.blogspot.com/2011/04/is-internet-giving-rise-to-online.html

Thursday, 14 April 2011. Is the Internet revolutionising activism? Is the internet giving rise to the online public sphere, with its global reach, decentralisation of information, speed of accessibility and permanence as an online space? Are the ideals of democratic participation within reach as communications become more inclusive and ideas are given voice? Habermas (1991; 1962). Suggests and whether political discussions are composed solely by the informed elite. Equally it shows how individuals are pr...

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Badders Blog: You wouldn’t buy the wrong sized shoes... yet PR has a few shoes on the wrong feet

http://katebadders.blogspot.com/2011/04/you-wouldnt-buy-wrong-sized-shoes-yet.html

Saturday, 23 April 2011. You wouldn’t buy the wrong sized shoes. yet PR has a few shoes on the wrong feet. 8220;If it’s not measured, it’s not managed”. Contends a broader, longer-term view of the social media landscape should be implemented, as short-term analysis drives initial results but fails to demonstrate how brand perceptions evolve over time. The CIPR 2011 Social Media Measurement Guidelines. However, there are a range of metrics established; unique browsers, average time spent on sites, frequen...

3

Badders Blog: Making the public personal; the influence of the mobile phone

http://katebadders.blogspot.com/2011/02/making-public-personal-influence-of.html

Friday, 18 February 2011. Making the public personal; the influence of the mobile phone. With the number of mobile subscribers exceeding 5 Billion in 2010; this has huge potential for PR practitioners (PRPs) to radically extend the reach of their campaigns. Goggin (2006). Is the newest app to be launched; providing users with discounts and benefits with nearby shops, restaurants and venues when they “check in” via the Places feature on their mobile. Name of the nearby venue.B. As PRPs it appears we are w...

4

Badders Blog: February 2011

http://katebadders.blogspot.com/2011_02_01_archive.html

Sunday, 27 February 2011. The Seamless Brand - An Insight into Starbucks. Established that 66% of respondents believed it to be a bad idea for plans to remove Starbucks chunky white mugs from its UK. Stores, which has become synonymous with the brand. This human connection is fundamental. The reason why Starbucks is so successful in its brand experience is because it begins at the core of the “golden circle”. Their ethical stance lies at the heart of their business. After establishing “why&#822...PRPs ne...

5

Badders Blog: Social Media & PR; you could say It's like Elizabeth Taylor & Richard Burton

http://katebadders.blogspot.com/2011/04/social-media-pr-you-could-say-its-like.html

Sunday, 17 April 2011. Social Media and PR; you could say It's like Elizabeth Taylor and Richard Burton. Guest lecturer Daryl Willcox. It provided an excellent opportunity to monitor dialogue on the topic and it was rational to see how the same principals could be applied to organisations and brands in the online realm. However none of this matters if professionals do not implement measurable objectives which set out what they want to achieve. It is increasingly important for clients to understand why.

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New Perspectives | Digital Communication Strategies | Page 2

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Newer posts →. From twitter to mash-up – Significant implications for Public Relations. April 23, 2011. Since the first email was sent in 1971 and the first mobile telephone call was made in 1973, technology had greatly advanced providing the wider public with solutions that integrate the flexibility of mobile devices with the ability of many-to-many conversations. How to approach social media in order to provide your clients with an added value for their business? Everyone must work together. Are expect...

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Saturday, 23 April 2011. You wouldn’t buy the wrong sized shoes. yet PR has a few shoes on the wrong feet. 8220;If it’s not measured, it’s not managed”. Contends a broader, longer-term view of the social media landscape should be implemented, as short-term analysis drives initial results but fails to demonstrate how brand perceptions evolve over time. The CIPR 2011 Social Media Measurement Guidelines. However, there are a range of metrics established; unique browsers, average time spent on sites, frequen...

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