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Katz 360 Digital Musings

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Wednesday, August 22, 2012. As we were waiting for our wave to start, the weather was crazy. Hard rain, dark skies, occasional lightening. I felt like I was about to sit through a Spot TV Rep revenue projection meeting following an Olympic and Political year. Then as we moved up to the starting line, the sun came out and it was beautiful. Then there was the crawling through mud.We can a...

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Katz 360 Digital Musings | katz360.blogspot.com Reviews
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The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Wednesday, August 22, 2012. As we were waiting for our wave to start, the weather was crazy. Hard rain, dark skies, occasional lightening. I felt like I was about to sit through a Spot TV Rep revenue projection meeting following an Olympic and Political year. Then as we moved up to the starting line, the sun came out and it was beautiful. Then there was the crawling through mud.We can a...
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1 platforms
2 media midlife crisis
3 posted by
4 dean mandel
5 no comments
6 2 comments
7 wrong
8 i love radio
9 1 comment
10 now that's inspiring
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platforms,media midlife crisis,posted by,dean mandel,no comments,2 comments,wrong,i love radio,1 comment,now that's inspiring,mediatrick or treat,labels advertising,digital advertising,digital media,internet radio,marketing,marketing strategy,media buying
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Katz 360 Digital Musings | katz360.blogspot.com Reviews

https://katz360.blogspot.com

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Wednesday, August 22, 2012. As we were waiting for our wave to start, the weather was crazy. Hard rain, dark skies, occasional lightening. I felt like I was about to sit through a Spot TV Rep revenue projection meeting following an Olympic and Political year. Then as we moved up to the starting line, the sun came out and it was beautiful. Then there was the crawling through mud.We can a...

INTERNAL PAGES

katz360.blogspot.com katz360.blogspot.com
1

Katz 360 Digital Musings: May 2012

http://katz360.blogspot.com/2012_05_01_archive.html

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Friday, May 18, 2012. GRP's No Respect.No respect at all! A Digital Buyer receives an RFP with GRP's. He tells the GRP "You have six months to live." The GRP says "I want a second opinion." "OK.you"re ugly too! No Respect.No Respect at all! And "Why would you use a measurement that has been part of legacy media for over 50 years to measure digital? A GRP is a Gross Rating Point. This is...

2

Katz 360 Digital Musings: June 2010

http://katz360.blogspot.com/2010_06_01_archive.html

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Thursday, June 24, 2010. Summertime and the livin' is easy. Who doesn't love the Summer? You will need to do your homework. Your presentation needs to be relevant. You need to know what your customer is trying to accomplish. You need to clearly demonstrate how you can help them achieve their goals. Basically, you have to make it worth your customers valuable summer time. Links to this post.

3

Katz 360 Digital Musings: August 2012

http://katz360.blogspot.com/2012_08_01_archive.html

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Wednesday, August 22, 2012. As we were waiting for our wave to start, the weather was crazy. Hard rain, dark skies, occasional lightening. I felt like I was about to sit through a Spot TV Rep revenue projection meeting following an Olympic and Political year. Then as we moved up to the starting line, the sun came out and it was beautiful. Then there was the crawling through mud.We can a...

4

Katz 360 Digital Musings: I LOVE Radio!!!! um..by the way, so do you.........

http://katz360.blogspot.com/2011/04/i-love-radio-umby-way-so-do-you.html

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Friday, April 8, 2011. Umby the way, so do you. OK, so as an Internet Advertising Sales guy, why am I pushing radio? The answer is that over the air radio station groups have huge Internet platforms and powerful brands. This is a great combination and an incredible way to help advertisers sell their products and services. You know, the whole point of marketing! August 10, 2011 at 3:33 PM.

5

Katz 360 Digital Musings: September 2010

http://katz360.blogspot.com/2010_09_01_archive.html

The Katz 360 Team shares their expertise on using digital assets to enhance traditional/legacy media and marketing. Thursday, September 23, 2010. Waiting at the Doctors Office. Well, I'm thinking of instituting a similar fee if I have to wait in your office." Unfortunately that didn't work.but it did get me thinking about time management in our business. So where do we find the time? Many media companies have set up divisions to do just that. At Katz, we have my group, Katz 360. We spend a tremen...I lov...

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Katz 360 Digital Musings

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