thesocialbutterflyeffect.blogspot.com
The Social Butterfly Effect: 4 Highly Engaged Brands on Facebook
http://thesocialbutterflyeffect.blogspot.com/2009/02/4-highly-engaged-brands-on-facebook.html
The Social Butterfly Effect. Thursday, February 19, 2009. 4 Highly Engaged Brands on Facebook. Here are 4 mini case studies for Mountain Dew, Red Bull, Southwest Airlines and Dunkin Doughnuts. Posted by Brian Gield. Subscribe to: Post Comments (Atom). This is How My Blog Rolls. Advergaming and Virtual Worlds. Go ahead, lean into it. The Attack of The Blogs. The One Big Puzzle. Subscribe Now: Feed Icon. Subscribe in a reader. Ashton Kutcher and Cheetos Friend Video Series on .
onlinemediabollox.blogspot.com
Online Media Bollox: November 2008
http://onlinemediabollox.blogspot.com/2008_11_01_archive.html
Thursday, November 6, 2008. MySpace Music CEO Debuting Tomorrow? MySpace’s very, very long search for someone to run the social network’s new music site is just about over: A person familiar with the situation says the company has just about wrapped up negotiations with Courtney Holt, who heads up digital music at Viacom’s (VIA) MTV. Ross Fadner, mediamemo.allthingsd.com. Subscribe to: Posts (Atom). Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: Humor Replaces Shock: Videos That Advertisers Love
http://onlinemediabollox.blogspot.com/2008/09/humor-replaces-shock-videos-that.html
Friday, September 26, 2008. Humor Replaces Shock: Videos That Advertisers Love. Karl Greenberg, emarketer.com. Subscribe to: Post Comments (Atom). Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: September 2008
http://onlinemediabollox.blogspot.com/2008_09_01_archive.html
Tuesday, September 30, 2008. Forbes Expands Guaranteed Ad Program. Seeking to lure more brand dollars online, Forbes.com is extending its ad guarantee program focusing on brand lift to also include reach and frequency. Mark Walsh, mediapost.com. Friday, September 26, 2008. Humor Replaces Shock: Videos That Advertisers Love. Karl Greenberg, emarketer.com. Tuesday, September 23, 2008. Hulu Launches All Kinds Of Stuff To Keep You Defocused On Joost. Michael Arrington, techcrunch.com. Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: Scene7 4.0: Rich Media Optimized for Wee Budgets
http://onlinemediabollox.blogspot.com/2008/08/scene7-40-rich-media-optimized-for-wee.html
Friday, August 8, 2008. Scene7 4.0: Rich Media Optimized for Wee Budgets. Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month. Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss and Co., and Macy's. Subscribe to: Post Comments (Atom). Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: May 2008
http://onlinemediabollox.blogspot.com/2008_05_01_archive.html
Tuesday, May 20, 2008. Best Practices In Short-Form Video Advertising. The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in both the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle. But these standards are only a first- and relatively small- step in the right direction towards our shared success. Read the entire article. Outstanding...
cheilusa.blogspot.com
p e r s p e c t i v e: August 2007
http://cheilusa.blogspot.com/2007_08_01_archive.html
Ideas and trends that shape the marketing world. Tuesday, August 7, 2007. Opening Night at the Movies… at Home? Who doesn’t like going to the local theater every once in a while to take in the latest and greatest movie blockbuster? 31% of US residents have watched VOD, and of those who have not tried video-on-demand, 29% are “very” or “somewhat” interested in utilizing it in the future. Many cable operators are now trying to take advantage of this increased interest and offer ...8220;We’re not inte...
cheilusa.blogspot.com
p e r s p e c t i v e: May 2008
http://cheilusa.blogspot.com/2008_05_01_archive.html
Ideas and trends that shape the marketing world. Friday, May 30, 2008. We’re going to need a bigger shelf - NJ Ad Club Awards 2008. NJ Ad Club Awards Trophies. NJ Ad Club Awards Trophies among the rest of the awards we've won. The crew accepting Best in Show for our P2 website. Left to right: Mark Kronenberg, Howard Levenson, Chris Boak,. Ann Marie Mathis, Nat Currier, Chris Byrne,. Matt Blackstone, and Tom McManus. Best of Interactive - P2 Microsite. Best of Radio Press - Conference. 4 or more colors.
cheilusa.blogspot.com
p e r s p e c t i v e: Making Home Appliance Irresistable
http://cheilusa.blogspot.com/2008/09/making-home-appliance-irresistable.html
Ideas and trends that shape the marketing world. Wednesday, September 24, 2008. Making Home Appliance Irresistable. When reviewing the competitive landscape, we faced the challenge of competing with brands that had a long history and strong brand equity in the appliance world. Our challenge: how do we stand out and reach our consumers in a unique and more targeted way? Full page dishwasher print ad that ran. Nationally (Canada) in various publications. Full page refrigerator print ad that ran. We also wa...
cheilusa.blogspot.com
p e r s p e c t i v e: Gimme! – Basically, we are all Self-Centered
http://cheilusa.blogspot.com/2008/07/gimme-basically-we-are-all-self.html
Ideas and trends that shape the marketing world. Friday, July 25, 2008. 8211; Basically, we are all Self-Centered. John Hallward, President of Ipsos ASI, a leading advertising research firm, presented excerpts from his latest book Gimme! To Cheil staff at the NJ office on April 29. John Hallward is the President of Global Product Management at Ipsos ASI. In his first book, Gimme! The Human Nature of Successful Marketing,. Hallward explores our evolutionary traits to help marketers, brand managers,. It wo...
