talesfromtheexpedition.blogspot.com
Tales From The Expedition: Locked In and Locked Down
http://talesfromtheexpedition.blogspot.com/2011/05/locked-in-and-locked-down.html
Monday, May 9, 2011. Locked In and Locked Down. Now I'm a big fan of working with experts, gaining insight, utilizing skill sets of others that I may not have, but I have a big problem with companies, and people that claim to be experts and are not. So many people know and understand the value of a website, however they have no idea how to build one. So based on my knowledge, I can make a few assumptions:. Won't cost me as much as a big tank to run since I commute. In other words it's not a DeLorean.
talesfromtheexpedition.blogspot.com
Tales From The Expedition: Speaking at the IMC
http://talesfromtheexpedition.blogspot.com/2010/03/speaking-at-imc.html
Thursday, March 11, 2010. Speaking at the IMC. On Tuesday ne xt week, I will be speaking at the Internet Marketing Conference in Calgary. You can find out more about it here. My presentation is on Alternate Reality Games (ARG) and Immersive Marketing. I've got 30 minutes to provide some e. This international conference is in it's 10th year of production and is the largest in dealing with internet marketing. this is the first time it's come through Calgary. A while back that e. So, as a business owner, yo...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: Is your website still working hard for you?
http://talesfromtheexpedition.blogspot.com/2014/06/is-your-website-still-working-hard-for.html
Tuesday, June 17, 2014. Is your website still working hard for you? Recently I was channel surfing and stumbled upon an infomercial for a rotisserie style chicken cooker just in time to hear the audience cheerfully shouting out the catchy tag line Just set it and forget it. It reminded me that while that approach might work for chickens, not so much for websites! With that in mind why would anyone be surprised to learn that, unlike rotisserie ovens, you can’t simply build it and ‘forget it’. If it is it ...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: Are You Ready To Tell Your Brand Story?
http://talesfromtheexpedition.blogspot.com/2014/02/are-you-ready-to-tell-your-story.html
Tuesday, February 25, 2014. Are You Ready To Tell Your Brand Story? A strong brand is invaluable as the battle for customers intensifies in today’s competitive marketplace. It’s important to spend time investing in research, defining and building your brand; after all your brand, is the source of your commitment and promise to your customer. It is the foundational element that later defines all of your market and advertising communications. What are your values as an organization? Identify your goals for...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: March 2009
http://talesfromtheexpedition.blogspot.com/2009_03_01_archive.html
Monday, March 30, 2009. Not What You Expected? We're in the business of getting customers to see you. and buy from you. How others see you or their perception of you really comes down to just two things; what was promised and what was delivered. This is a large part of brand building: consistency. Your advertising and marketing sets the expectation, your frontline staff deliver it. Too many times I have seen an ad with a glossy stock photo of a great service interaction in a spotless retail setting only ...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: May 2009
http://talesfromtheexpedition.blogspot.com/2009_05_01_archive.html
Tuesday, May 26, 2009. Every brand can be summed up in three defining words. Here at Francomedia, we call these three words that define your brand the Brand Motto. Can you imagine all that your company does, what it stands for and it’s core personality and values boiled down to 3 words? But, when you do finally arrive at the right 3 words that truly define your brand it is liberating and helps to communicate what you are about, both externally and internally. Now, our brand motto isn’t something we adver...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: Creating the Ultimate in Immersive Experiences
http://talesfromtheexpedition.blogspot.com/2010/07/creating-ultimate-in-immersive.html
Tuesday, July 27, 2010. Creating the Ultimate in Immersive Experiences. It's been a while since we posted some marketing nuggets on these here pages. For a marketing company, there's no excuse for not telling the masses what you've been up to. heck, we preach that very thing. So, why haven't we? Cooler than VoodooPC's Out Of Box Experience (OOBE) packaging project? Cooler than Hewlett-Packard's Blackbird (OOBE) packaging project? Cooler than any of the work you've done for professional sports teams?
talesfromtheexpedition.blogspot.com
Tales From The Expedition: Rangerland Redeveloped
http://talesfromtheexpedition.blogspot.com/2010/05/rangerland-redeveloped.html
Monday, May 10, 2010. Our clients come to us in a variety of ways and with varying requests. Rangerland. Came to us with an older site looking for something fresh to portray the company more effectively - essentially a new fresh look. The end result was a very simple and clean layout with seasonal imagery used for a backdrop - it's really quite nice. Customers usually want to make relatively minor changes - it's hard to justify paying someone for simple text edits and waiting for a web company that doesn...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: There's No Eye Without Team
http://talesfromtheexpedition.blogspot.com/2012/07/theres-no-eye-without-team.html
Saturday, July 28, 2012. There's No Eye Without Team. Communicating your company image effectively and professionally is not only important, it is crucial to the success of your brand and your company. We all know this. So, why do so many companies try to cut corners when approaching design and creative for their marketing campaigns? I believe this can be broken down to one key element, they don't understand the value a creative team brings to the table. Posted by Kevin Franco at 11:08 AM. Checkity Check...
talesfromtheexpedition.blogspot.com
Tales From The Expedition: Who Has the Keys to Your Domain?
http://talesfromtheexpedition.blogspot.com/2012/04/who-has-keys-to-your-domain.html
Tuesday, April 24, 2012. Who Has the Keys to Your Domain? So who is the owner of a domain name anyways? Well it’s the person who registers and pays for the domain. When you purchase a domain you have to fill out your name, address, phone number, etc. to register ownership. So if you’re running a business and ask someone to register a domain for you it’s probably best to have them at least use your contact and billing information or go through a reputable service provider. Posted by Dylan Nadon at 3:35 PM.
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