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kevinmcelroy.com

Kevin McElroy | Creative Director & Innovator

Seasoned creative brand builder and digital innovator.

http://www.kevinmcelroy.com/

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KEVIN MCELROY

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550 TO●●●●●●TER DR

DEA●●●ORN , Michigan, 48126

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DEA●●●ORN , Michigan, 48126

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Kevin McElroy | Creative Director & Innovator | kevinmcelroy.com Reviews
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Seasoned creative brand builder and digital innovator.
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5 chicago
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10 reviews
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Kevin McElroy | Creative Director & Innovator | kevinmcelroy.com Reviews

https://kevinmcelroy.com

Seasoned creative brand builder and digital innovator.

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1

Kevin McElroy | Creative Director | Chicago

https://www.kevinmcelroy.com/jeep-offroadr

8220;I just bought my Jeep, now what the Hell do I do with it? 8221; We answered with a social-centric trail discovery hub that hummed along until the the auto crisis in Detroit. OFFROADR was designed to give Jeep owners, as well as all off road enthusiasts, the tools to find, track and share 4×4 trails and the content that is created on them. Creative Team: Eric Diem, Trevor Naud, Duane Raupp.

2

Kevin McElroy | Creative Director | Chicago

https://www.kevinmcelroy.com/coors-light-cold-fx

Coors Light was launching their new aluminum pint in select cities over the summer and needed to drive awareness through digital. Our two-part campaign first teased out various pint “sightings.” Once the pint touched down, we encouraged fans to then showcase their own “encounters” through our mobile app and array of social posts. Filmed a series of pint sightings (including a cameo by Ice Cube). Created a cross-platform FX App complete with Hotstronauts. Companion site & social integration.

3

Kevin McElroy | Creative Director | Chicago

https://www.kevinmcelroy.com/fabrica-united-colors-of-benetton-rd

Fabrica. United Colors of Benetton R&D. Fabrica is the creative research & development arm of Benetton located in Venice, Italy. The center was founded by Olivero Toscani, best known for his controversial Benetton ad campaigns in the 80s & 90s. It’s focused on bringing together young innovators from across the globe and unleashing them on themes that correlate with their internationally acclaimed Colors Magazine.

4

Kevin McElroy | Creative Director | Chicago

https://www.kevinmcelroy.com/fosters-beer

What do you do when beer sales are sliding and the brand is grasping for a reason to live? Revive what made it iconic. Our team created NINETEEN television spots that refreshed the infamous “How to Speak Australian” campaign both on and offline. We reversed 11 straight quarters of declining sales and have their numbers consistently rising. Creative Team: Paul Greer, Bob Merlotti, Guy Helm, Marc Pellmann, Alex Manosalvas.

5

Kevin McElroy | Creative Director | Chicago

https://www.kevinmcelroy.com/jeep-comfort

The Jeep Grand Cherokee, despite its reputation for off-road mastery, was actually a pretty nice luxury vehicle. The Comfort Module, showcased on Jeep.com, helped to demonstrate the vehicle’s many perks, lest you find yourself actually test driving one in person (which is always preferred). Communication Arts, 15th Interactive Annual. FWA Site of the Day. Adobe Site of the Day. WMA Mobile Standard of Excellence 2009. Exhibition Award of Excellence 2009.

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Kevin McElroy | Creative Director & Innovator

Seasoned creative brand builder at SapientRazorfish, Chicago. Seasoned brand builder in Chicago. Award-winning creative director part of the first wave of digital innovators to help usher global brands onto the modern stage. My sweet spot lies squarely within opportunities that blend story with technology. Created the original .coms for Cadillac and Buick. Designed the first prototype iPhone app to start a car (well, minivan *ahem*). Converted the attic of a 1916 Arts and Crafts bungalow by hand.

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KEVIN McELROY - Irish Music for Mandolin

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Gallery of oil paintings by realist painter Kevin McEvoy

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