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KGF Insights

The heart of it: marketing success comes from exploring, investigating and interrogating relationships – between people and categories, brands, communication and culture.

http://www.kgfinsights.com/

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KGF Insights | kgfinsights.com Reviews
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The heart of it: marketing success comes from exploring, investigating and interrogating relationships – between people and categories, brands, communication and culture.
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KGF Insights | kgfinsights.com Reviews

https://kgfinsights.com

The heart of it: marketing success comes from exploring, investigating and interrogating relationships – between people and categories, brands, communication and culture.

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1

What I can do for you | KGF Insights

http://kgfinsights.com/services

The Qualitative Research Workshop. What I can do for you. Laboratory based (in person, by phone, online). IDIs – Individual depth interviews. Group discussions Groups, mini-groups, quads, triads and dyads. Ethnographies In home or on site, a combination of observation and interviewing. Shop-a-longs Let’s go shopping! The best way to generate insight about the reality of the purchase process. Consider using my facilitation services when you are planning:. New product ideation and development. The objectiv...

2

PowerPoint vs Word | KGF Insights

http://kgfinsights.com/powerpoint-vs-word

April 26, 2015. For my clients, the question was answered long ago. PowerPoint. So why is it even a question? Someone in the QRCA. There are those who say that the move to pptx is a good thing. It forces discipline in thinking because you absolutely have to get to what is truly insightful. You don’t have the words or the pages to dance around the essence of thing. My friend Rishad Tobaccowala had something very insightful to say about this in a very wise piece. Unlearn. Transform. Re-Invent:. The really ...

3

Clients and categories I know something about | KGF Insights

http://kgfinsights.com/experience

Clients and categories I know something about. What my clients say. Clients and categories I know something about. Culture & Entertainment. Food & Beverage. Health, Beauty, Household. What my clients say. You were truly extraordinary this week. Your keen insight, analysis and ability to move our group in and out of some very complicated, yet critically important discussions was honestly remarkable. I am so grateful for your leadership, guidance and partnership through this process. KGF Insights provides ...

4

Yes, and… | KGF Insights

http://kgfinsights.com/yes-and

June 23, 2015. Yes, and…. Yes, it can sometimes be difficult to get consumers to tell you how they really feel about an idea. And yes, sometimes you need to get creative in order to encourage consumers in research to loosen up, open up, and be creative in their thinking. And yes it is true the humor is a great tool for opening our thinking, changing our perspective on concepts and life and engaging with people. I’m thinking about this because I just read. But here’s the rub for me: I don’t think you.

5

Take a Walk | KGF Insights

http://kgfinsights.com/take-a-walk

June 7, 2015. We’ve all heard of and experienced, I hope the benefits of letting ideas come to you while you’re engaged in other activities. Light bulbs go off while we’re in the shower, or washing dishes and we’re not even trying to solve a thorny problem. Doing tasks that engage different modalities and parts of the brain open us up to new ideas. Drawing, coloring, dancing, or building something with Legos can give our minds freedom and space for fresh thinking to come in. Yes, and…. La Jolla, CA 92037.

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Welcome. I’m Katie Feifer, owner of KGF Insights. This website reflects my perspective acquired from years in the business. The heart of it: marketing success comes from exploring, investigating and interrogating relationships between people and categories, brands, communication and culture. Ask the right questions, in the right way. Listen and analyze deeply. Thanks for visiting, and please contact me with your thoughts and comments. More Insights From Katie. I’m connected (long story) to the founders/i...

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