branddoodle.blogspot.com
brand doodle: Case Study: Remaking LPA Construction
http://branddoodle.blogspot.com/2010/02/case-study-remaking-lpa-construction.html
Wednesday, February 17, 2010. Case Study: Remaking LPA Construction. One of the best things about my job is helping people realize their goals. Branding is an investment in making a dream something tangible. The greatest compliment Anthony has shared with me since he began using the logo was the fact that LPA landed a contract because of the very professionalism that was exhibited in their materials. I am honored to have been a part of transforming his vision into reality. A few of the contenders. Whethe...
branddoodle.blogspot.com
brand doodle: Remaking the Hudson Group
http://branddoodle.blogspot.com/2010/01/hudson-group.html
Sunday, January 10, 2010. Remaking the Hudson Group. A year on, their website has received an overhaul, but their old logo is yet in place (see it below, top left). The Hudson Group has built a lot of equity in the Hudson News brand over the years. Why not carry that. Over into the corporate identity? Raymond Prucher : khol design. Subscribe to: Post Comments (Atom). Raymond Prucher : khol design. New York, United States. View my complete profile. Remaking the Hudson Group. The Brand Doodle Genesis.
branddoodle.blogspot.com
brand doodle: Remaking Kraft Foods
http://branddoodle.blogspot.com/2010/01/remaking-kraft-foods.html
Saturday, January 16, 2010. Middle-ground alternatives can be explored, banking on the recognition they have in hand and coupling it with the flavors of their range of sub-brands. Kraft could retain their history while appearing current, playing with their palette and exploiting the visual cues that distinguish them as Kraft, namely their stylized lozenge and bold capital type. Raymond Prucher : khol design. Subscribe to: Post Comments (Atom). Raymond Prucher : khol design. New York, United States.
branddoodle.blogspot.com
brand doodle: Book Reviews: Linchpin vs. Getting Real
http://branddoodle.blogspot.com/2011/10/book-reviews-linchpin-and-getting-real.html
Saturday, October 8, 2011. Book Reviews: Linchpin vs. Getting Real. I have become a fan of Seth Godin, not because he is a genius, but because he gets off his duff and does something. Or says something, as it were. In his words, he 'ships'. A lot. With that marginal fandom in tow, I eagerly picked up Linchpin. Do You Zoom, Inc, 2010) hoping for some of that good old-fashioned how-to to get me off my own duff. And ship. Four, five, six . you get my point. The problem with Linchpin. 37signals, 2009) ,.
branddoodle.blogspot.com
brand doodle: What If? The Brand Doodle Genesis
http://branddoodle.blogspot.com/2010/01/what-if-brand-doodle-genesis.html
Sunday, January 3, 2010. The Brand Doodle Genesis. I simply ask, "Can we improve the brand landscape of business X? They're out there, and I'm coming to get 'em. Raymond Prucher : khol design. Subscribe to: Post Comments (Atom). Raymond Prucher : khol design. New York, United States. View my complete profile. Remaking the Hudson Group. The Brand Doodle Genesis.
branddoodle.blogspot.com
brand doodle: Remaking SRC Holdings
http://branddoodle.blogspot.com/2010/01/remaking-src-holdings.html
Sunday, January 31, 2010. I was first introduced to Springfield ReManufacturing Corporation (SRC). In an Inc. interview. As a designer, I find myself in search of that "wow', the thing that makes an image or a brand stick. There is no doubt that SRC Holdings has it in spades in terms of their day-to-day functioning. But where is it in their branding? And what will it say in another 30 years when your legacy passes to the next generation? Raymond Prucher : khol design. Subscribe to: Post Comments (Atom).
branddoodle.blogspot.com
brand doodle: August 2012
http://branddoodle.blogspot.com/2012_08_01_archive.html
Thursday, August 30, 2012. I'm happy to be witnessing a new trend in corporations, the B Corp. B' standing for Benefit. Accountable to all. And thanks to popular B Corps like Warby Parker. Coupled with state legislation. US), the B Corp movement is gaining traction. I'd like to see all corporations dig in full 360, not just pay lip-service to sustainability and accountability (and other -abilities). Raymond Prucher : khol design. Subscribe to: Posts (Atom). Raymond Prucher : khol design.
branddoodle.blogspot.com
brand doodle: January 2011
http://branddoodle.blogspot.com/2011_01_01_archive.html
Saturday, January 29, 2011. 5 interviews for a Changing World. To paraphrase Marshall McLuhan, the message is the medium. Start with a great idea, then work from the center outward. What's your great idea? Figure that out, then give it wings. Author, Linchpin: Are you Indispensable? Founder, Toms Shoes. Http:/ www.huffingtonpost.com/2010/12/17/creative-minds-2011-submi 1 n 777754.html. 4 Anne and Buckminster Fuller. Visionary Architect, Philosopher, Designer. Designer, Author Massive Change.
branddoodle.blogspot.com
brand doodle: Remaking NEMF
http://branddoodle.blogspot.com/2010/04/remaking-nemf.html
Friday, April 23, 2010. The morning commute affords me the time to sit back, relax and take in the scenery. It is also a time to observe, and I, like so many other creatives, am an ardent observer. People watching, watching the waves roll in, the grass grow. But at some point, one jumps in to intercede, interact, sketch, ponder and rearrange the furniture. Looking is not enough. I have borne witness to NEMF. Many companies suffer through growing pains, introducing a larger range of services into the fold...
branddoodle.blogspot.com
brand doodle: October 2011
http://branddoodle.blogspot.com/2011_10_01_archive.html
Tuesday, October 18, 2011. Good Business Sense: Word-of-Mouth. I'm no genius. I don't have an MBA. No PhD in Psychology. I took the long track via education and practice through the back door of design and marketing. But then, what I propose here doesn't take much to understand. It is basic math and human relations. An Intelliseek (now Nielsen Online. Of 2005 found that consumers were "50% more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV ads." That means...
