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Beat the Press: Your Guide to Managing the Media

Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. How to Spin the News. Let me finish this chapter with a scandalous, titillating story that also provides a moral lesson. In the winter of 2007, a prominent anchor for a Philadelphia news station visited New York City for a weekend with her boyfriend. The anchor is ****, beautiful, skinny and rich. Her boyfriend is a popular radio personality for a morning program in Philadelphia, and equally attractive. Her lawyer also describ...

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Beat the Press: Your Guide to Managing the Media | killthestory.blogspot.com Reviews

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Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. How to Spin the News. Let me finish this chapter with a scandalous, titillating story that also provides a moral lesson. In the winter of 2007, a prominent anchor for a Philadelphia news station visited New York City for a weekend with her boyfriend. The anchor is ****, beautiful, skinny and rich. Her boyfriend is a popular radio personality for a morning program in Philadelphia, and equally attractive. Her lawyer also describ...

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Beat the Press: Your Guide to Managing the Media | killthestory.blogspot.com Reviews

https://killthestory.blogspot.com

Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. How to Spin the News. Let me finish this chapter with a scandalous, titillating story that also provides a moral lesson. In the winter of 2007, a prominent anchor for a Philadelphia news station visited New York City for a weekend with her boyfriend. The anchor is ****, beautiful, skinny and rich. Her boyfriend is a popular radio personality for a morning program in Philadelphia, and equally attractive. Her lawyer also describ...

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killthestory.blogspot.com

1

Beat the Press: Your Guide to Managing the Media: August 2008

http://killthestory.blogspot.com/2008_08_01_archive.html

Beat the Press: Your Guide to Managing the Media. Saturday, August 9, 2008. John Edwards Gets Caught With his Pants Down. In the course of several campaigns, I started to believe that I was special and became increasingly egocentric and narcissistic," Edwards said in a statement. His television response on ABC's Nightline wasn't much better. Who coached this guy in crisis management? Journalists are schooled in uncovering the truth, and the more experienced the reporter, the greater the odds that your li...

2

Beat the Press: Your Guide to Managing the Media: Pitching the Media Story Ideas

http://killthestory.blogspot.com/2009/02/pitching-media-story-ideas.html

Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. Pitching the Media Story Ideas. Identify the Best News Outlet for your Story. Or what if the women’s fashion was geared towards female athletes? Writing an Effective Press Release. Why not give the reporter all of the research at once or send it as an attachment? It can be intimidating for any reporter to open an email and see several attachments because he won’t know which one to open. When time is of the essence, n...How to ...

3

Beat the Press: Your Guide to Managing the Media: March 2008

http://killthestory.blogspot.com/2008_03_01_archive.html

Beat the Press: Your Guide to Managing the Media. Thursday, March 20, 2008. A reporter or producer is constantly measuring the value of a story during his initial phone call to your business. He might have documents to support your malfeasance, and a victim to lend credibility, but until he talks to you over the phone, for all practical purposes, this reporter has nothing more than gossip and gossip isn't worthy of a news story. DEFENSIVE DECREE #1 - Do unto others as you want done unto you.

4

Beat the Press: Your Guide to Managing the Media: Establish Credibility

http://killthestory.blogspot.com/2009/02/establish-credibility.html

Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. If you are pitching a story on jewelry trends, you need to establish credibility in this area before you start pitching. Perhaps, you have an understanding of trends as a buyer or you are intuitive to customers’ needs by observing design patterns. You can apply this same scenario to your own business by asking yourself a few questions. What makes you qualified to speak on this topic? Labels: how to get on the news.

5

Beat the Press: Your Guide to Managing the Media: When to Talk on Camera

http://killthestory.blogspot.com/2009/02/when-to-talk-on-camera.html

Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. When to Talk on Camera. Think back to high school. Whenever you heard a bad rumor about a girl, you almost always assumed it was true unless the girl came out and denied it. The laws of human behavior haven’t changed much since then. If the source is credible, most people are going to believe the story has merit unless there is some form of denial involved by the accused. That quote is an affirmation for this entire chapter.

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killthestory.blogspot.com

Beat the Press: Your Guide to Managing the Media

Beat the Press: Your Guide to Managing the Media. Thursday, February 19, 2009. How to Spin the News. Let me finish this chapter with a scandalous, titillating story that also provides a moral lesson. In the winter of 2007, a prominent anchor for a Philadelphia news station visited New York City for a weekend with her boyfriend. The anchor is sexy, beautiful, skinny and rich. Her boyfriend is a popular radio personality for a morning program in Philadelphia, and equally attractive. Her lawyer also describ...

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