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monojitlahiri.blogspot.com

Advertising - Big Idea: March 2013

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Advertising - Big Idea. An IIPM Think Tank Blog). Saturday, March 16, 2013. CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION? The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women. But, the big question remains:. If they were really so concerned about right and wrong, wouldn’t at least one person raise his/her hand to veto campaigns against the insulting and regress...

monojitlahiri.blogspot.com

Advertising - Big Idea: January 2013

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Advertising - Big Idea. An IIPM Think Tank Blog). Friday, January 18, 2013. Guess who’s the INDIAN MARKETER’S NEWEST CHALLENGE? 4Ps B&M examines the challenges and opportunities that these little dynamites offer to the communication pundits and checks out whether they are on the same, page, chapter, book! Do they have the appropriate skill-set to decode and swing it, their way? 8220;She is just 5 but madam has a mind of her own! Clothes, food, snacks, cold drinks, TV programmes, outing spots, even friend...

monojitlahiri.blogspot.com

Advertising - Big Idea: March 2012

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Advertising - Big Idea. An IIPM Think Tank Blog). Friday, March 09, 2012. EMOTIONS VS. RATIONALITY. WHEN HERO'S FALL, SHOULD BRANDS WALK TALL? THE ONGOING INSURANCE TVC WITH YUVRAJ SINGH HAS UNLEASHED QUITE SOME QUESTIONS ON THE LINES THAT SHOULD BE DRAWN BY AGENCIES. 4Ps B&M's MONOJIT LAHARI ATTEMPTS TO REFEREE THIS EMOTIONAL ISSUE. Jab tak balla chalta hai, thaat hain. Jab balla nahin chalega tho. Is the line between reel and real suddenly blurring? Which point of view works? As a communication practit...

monojitlahiri.blogspot.com

Advertising - Big Idea: August 2012

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Advertising - Big Idea. An IIPM Think Tank Blog). Monday, August 20, 2012. 50 CHEERS FOR THE 5 DECADES. AND THE LESSONS WITHIN. YOU CAN CRITICIZE THEIR MARKETING IF YOU REALLY WANT TO NITPICK, BUT EVEN THEN, YOU’LL NEVER BE ABLE TO GET A STRAND OFF THEIR LEGENDARY ADVERTISING. MONOJIT LAHIRI TRIES TO DECODE WHAT MAKES AMUL’S ADVERTISING SO ENDURINGLY ENDEARING EVEN IN ITS FIFTH DECADE AND WHAT CAN INDIAN MARKETERS LEARN FROM IT. How did it all begin? Whose Big Idea was it? While he was convinced of its c...

a--sandeep.blogspot.com

All About Business Strategy... Well, Almost...: January 2013

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All About Business Strategy. Well, Almost. An IIPM Think Tank Blog). Tuesday, January 15, 2013. BID ADIEU TO THESE 10 WMDS! This article was featured as a part of the Tuck-IIPM-B&E Joint Study cover story on 'The Worst CEOs of 2012' that appeared in the January 2013 issue of Business and Economy magazine. 1 THE BEST ONE-TRICK PONY YOU MET. But were also better paid ( 200% more! It is also affirmed in a research by Dr. Levenson ( University of Southern California. 2 LET’S BE HISTORY TOGETHER! Multi-billio...

a--sandeep.blogspot.com

All About Business Strategy... Well, Almost...: March 2011

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All About Business Strategy. Well, Almost. An IIPM Think Tank Blog). Friday, March 11, 2011. IT’S AN OFT-ASKED QUESTION. GUESS WHAT, I DECIDED TO ANSWER IT AGAIN. HOW MUCH SHOULD CEOS BE PAID? DO THE HIGHEST-EARNING CEOS DELIVER THE HIGHEST RETURNS TO SHAREHOLDERS? HERE’S A DUMMY’S GUIDE TO WHETHER THE BOARD SHOULD PROMISE FAT PAYCHECKS TO THE TOP MAN OR NOT. Actually, he has earned quite a gunny bagful. Apparently, a combination of poor performance and high pay also makes you a favourite in the Obama ca...

monojitlahiri.blogspot.com

Advertising - Big Idea: July 2012

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Advertising - Big Idea. An IIPM Think Tank Blog). Thursday, July 19, 2012. A SALUTE TO KERSY KATRAK. THE BIG DADDY OF BIG IDEA – THE (UNOFFICIAL) MEMOIR. 4PS B&M’S MONOJIT LAHIRI GOES DOWN MEMORY LANE TO SALUTE KERSEY KATRAK, THE FATHER OF INDIA’S CREATIVE ADVERTISING, THE BIG DADDY OF BIG IDEAS AND THE GENTLEMAN WHO SEDUCED HIM – AND SCORES OF OTHERS – TO HOTFOOT IT TO THE MOST EXCITING PROFESSION ON PLANET EARTH AS PLAYED OUT IN THE MOST EXCITING AD AGENCY OF THE DAY, MCM! No, advertising was not reall...

monojitlahiri.blogspot.com

Advertising - Big Idea: Do Whacky Named Ad-Shops Score Over Others?

http://monojitlahiri.blogspot.com/2013/10/do-whacky-named-ad-shops-score-over.html

Advertising - Big Idea. An IIPM Think Tank Blog). Friday, October 25, 2013. Do Whacky Named Ad-Shops Score Over Others? 4Ps B&M investigates the growing list of OMG, new-age agency names that could prompt the conservative, old school types, to reach for their smelling salts or fast-track towards the nearest ICU! A few months ago a close friend of mine called up, slightly hysterical and insisted he needed to see me, pronto! He appeared irritated (a good sign suggesting human feelings! Can you believe it?

monojitlahiri.blogspot.com

Advertising - Big Idea: February 2013

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Advertising - Big Idea. An IIPM Think Tank Blog). Friday, February 15, 2013. HOW INDIAN IS INDIAN ADVERTISING? As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indian advertising is coming from and what really reflects our work, mindset and vision, effectively? Is it stuff where the look and feel of the communication is desi? 8220;However, values are a more tricky issue, with morality and levels of acceptable permis...