notknapping.com
Target Your Key Audiences with a White Paper - Not Knapping
http://www.notknapping.com/2015/01/target-your-key-audiences-with-a-white-paper
Target Your Key Audiences with a White Paper. January 12, 2015. Develop a white paper that would clearly demonstrate that the firm was the authoritative source for the emerging niche industry. That said, embarking on the development of a 30-page white paper shouldn’t be taken lightly. Here are some of the critical steps in moving the process along and maximizing the promotional opportunities such a document provides. 1 Who’s the Boss? 2 Divide and Conquer. Firm’s associate writing: 15%. The white paper w...
notknapping.com
Aileen Hinsch, Author at Not Knapping
http://www.notknapping.com/author/ahinsch
Amy is a legal marketing consultant and business development coach with an avid interest in social media and its uses for professional services firms. Amy is a frequent speaker, trainer and retreat leader on business development and social media topics for law firms and related professional organizations. She can be found on Twitter at @knappmarketing. Follow Knapp Marketing on LinkedIn. LinkedIn & Blogs for Lawyers. Subscribe to this Blog. Jordan Furlong's Law21. Follow Me on Twitter.
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Firm Management
http://www.notknapping.com/category/firm-management
Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman. March 11, 2016. How LinkedIn Publishing Could Kill The Law Blog. May 7, 2014. The Most Interesting Trends from Marketing Partner Forum 2014. February 28, 2014. New from David Maister: How to Build Accountability in a Law Firm. April 3, 2013. How My Mom Could Have Saved Dewey LeBoeuf. May 18, 2012. Fear and Loathing on the Marketing Trail 2012. January 11, 2012. Subscribe to this Blog.
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Getting Ahead with Gratitude - Not Knapping
http://www.notknapping.com/2013/12/getting-ahead-with-gratitude
Getting Ahead with Gratitude. December 16, 2013. Originally published in the newsletter of the LMA Capital Chapter). With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their business, why not consider taking it a step further and expressing gratitude for the professional opportunities your clients provide? But why does this matter? Just goi...
notknapping.com
Coaching
http://www.notknapping.com/category/coaching
Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman. March 11, 2016. Getting Ahead with Gratitude. December 16, 2013. New from David Maister: How to Build Accountability in a Law Firm. April 3, 2013. Law Firm Growth: A Lesson from the Natives. September 20, 2011. How to Launch a Successful Law Firm Coaching Program. May 9, 2011. Follow Knapp Marketing on LinkedIn. LinkedIn & Blogs for Lawyers. Subscribe to this Blog. Follow Me on Twitter.
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3 Steps to LinkedIn Company Pages That Sizzle - Not Knapping
http://www.notknapping.com/2014/01/3-steps-to-linkedin-company-pages-that-sizzle
3 Steps to LinkedIn Company Pages That Sizzle. January 11, 2014. While we all know that LinkedIn. Com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles. Though that is of critical importance). Can you say, Company pages. And appears prominently in search engine results. With an understanding of the components of company pages. 1 Take Ownership of Your Company Page. Instead, describe t...
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“Why am I not listed in Chambers, again?” - Not Knapping
http://www.notknapping.com/2014/05/why-am-i-not-listed-in-chambers-again
Why am I not listed in Chambers, again? May 23, 2014. Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office. In these cases, it’s best to be proactive, and have some strategies in place to mitigate any damage. Here are some tried and true tips from the front lines. Who stayed on list? Who did not make it that we pushed for? Did they take your a...
notknapping.com
The Most Interesting Trends from Marketing Partner Forum 2014 - Not Knapping
http://www.notknapping.com/2014/02/2014-marketing-partner-forum
The Most Interesting Trends from Marketing Partner Forum 2014. February 28, 2014. In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum. Here are four recurring themes from the conference that got me thinking — and working out how we’ll use these concepts and ideas for our clients. The firms that are thriving are a smaller handful, and more firms switched into negative growth mode between 2012 and 2013, a trend that began with the recession ...
noblepursuits.com
Websites and Blogs | Portfolio Category | Noble Pursuits LLC
http://www.noblepursuits.com/portfolio_category/websites-blogs
540878.5085 Contact Us. J Philip Cook and Associates is a leader in real estate and real property appraisal and consulting. This professional services website highlights their services as expert witnesses as well as appraisers. This project was a Knapp Marketing. Visit the site at www.jphilipcook.com. The website project included custom on-location photography, copywriting, site architecture, design and programming, and search engine optimization. Visit the site at www.paradisestables.com. This project w...
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The Chambers “A" List: How Some Firms Have Outsized Success with Chambers Rankings - Not Knapping
http://www.notknapping.com/2015/07/the-chambers-a-list-how-some-firms-have-outsized-success-with-chambers-rankings
The Chambers A” List: How Some Firms Have Outsized Success with Chambers Rankings. July 8, 2015. This article was previously published in Strategies, May/June 2015. Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high gear for another year, we bring you an inside look at firms who have demonstrated excellent results. Success doesn’t s...
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