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Atari vs. Intellivison | Tastemaker Communications
http://www.tastemakercommunications.com/atari-vs-intellivison
Welcome to Tastemaker Communications. Atari vs. Intellivison. October 29, 2014. 8220;Build a better mousetrap and the world will beat a path to your door.”. It’s a truism, but is it actually true? I can immediately think of a few counterexamples. As a child of the ’80s, I can well remember a skirmish between two competing video-game platforms: the Atari 2600. And the Mattel Intellivision. To offer a smug reminder. (How many of you played “Pac-Man” or “Adventure” on the Atari? I am preaching to no one but...
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December | 2014 | Tastemaker Communications
http://www.tastemakercommunications.com/2014/12
Welcome to Tastemaker Communications. Monthly Archives: December 2014. Rules vs. a mongrel language. December 12, 2014. Native speakers of English may not recognize it, but our language is incredibly difficult to master. Difficult to read. Difficult (maybe more difficult) to pronounce correctly. I do not envy speakers of other languages, particularly languages such as Mandarin and Japanese, which have a lot more innate purity and order than English, trying to learn this mongrel tongue. December 11, 2014.
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Which shoes? | Tastemaker Communications
http://www.tastemakercommunications.com/which-shoes
Welcome to Tastemaker Communications. October 21, 2014. The last few days have found me surfing for WordPress themes. Right now the shortlist includes Roxy Bird. And the Swiss Army knife of StudioPress. Why am I blogging about this? Let’s just call it a case study. I’ve worked with a lot of clients to build sites, but have never been overly concerned with the look or the structure. I provide copy and some best practices for where to put it, and they do the rest. (Or a trusted. What themes do you like?
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What Winston Churchill taught me about grammar | Tastemaker Communications
http://www.tastemakercommunications.com/what-winston-churchill-taught-me-about-grammar
Welcome to Tastemaker Communications. What Winston Churchill taught me about grammar. December 11, 2014. I recently got a pretty good question from a client. After seeing some copy I’d drafted which had a few sentences beginning with conjunctions, he wondered: aren’t you supposed to avoid that? After all, he’d had English 101 and remembered at least that much.). So how did I answer? Was this professional malpractice on my part? I don’t think so. Here’s why:. For instance, Strunk and White tell me not to ...
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Case study: Eyeshot Photography | Tastemaker Communications
http://www.tastemakercommunications.com/case-study-eyeshot-photography
Welcome to Tastemaker Communications. Case study: Eyeshot Photography. January 12, 2015. This past fall, thanks to a referral from past client Ann Parker (of Grit and Wit Design. Which partnered with me on the new website for CaringWorks Inc. I got connected with Eyeshot Photography, an outfit in Scottsdale, Arizona that takes a uniquely innovative approach to wedding photography. As one of its partners, Tom Curtis, told me, they see the eyewear company Warby Parker. And while we definitely exercised gre...
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Uncategorized | Tastemaker Communications
http://www.tastemakercommunications.com/category/uncategorized
Welcome to Tastemaker Communications. Case study: Eyeshot Photography. January 12, 2015. This past fall, thanks to a referral from past client Ann Parker (of Grit and Wit Design. Which partnered with me on the new website for CaringWorks Inc. I got connected with Eyeshot Photography, an outfit in Scottsdale, Arizona that takes a uniquely innovative approach to wedding photography. As one of its partners, Tom Curtis, told me, they see the eyewear company Warby Parker. And while we definitely exercised gre...
tastemakercommunications.com
Rules vs. a mongrel language | Tastemaker Communications
http://www.tastemakercommunications.com/rules-vs-a-mongrel-language
Welcome to Tastemaker Communications. Rules vs. a mongrel language. December 12, 2014. Native speakers of English may not recognize it, but our language is incredibly difficult to master. Difficult to read. Difficult (maybe more difficult) to pronounce correctly. I do not envy speakers of other languages, particularly languages such as Mandarin and Japanese, which have a lot more innate purity and order than English, trying to learn this mongrel tongue. Sitting side-by-side with hard-t words like. The ri...
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October | 2014 | Tastemaker Communications
http://www.tastemakercommunications.com/2014/10
Welcome to Tastemaker Communications. Monthly Archives: October 2014. How a tomato made me more productive. October 31, 2014. People with desk jobs: be honest. How much time do you sacrifice every day to the temptations of Facebook, Twitter, online shopping, Buzzfeed lists, etc? Or, how much time do you spend “doing email” and resorting to other low-priority items when you have a big deadline looming? I bet every single one of these scenarios has your head ruefully shaking. And guess what? With a block o...
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January | 2015 | Tastemaker Communications
http://www.tastemakercommunications.com/2015/01
Welcome to Tastemaker Communications. Monthly Archives: January 2015. Case study: Eyeshot Photography. January 12, 2015. This past fall, thanks to a referral from past client Ann Parker (of Grit and Wit Design. Which partnered with me on the new website for CaringWorks Inc. I got connected with Eyeshot Photography, an outfit in Scottsdale, Arizona that takes a uniquely innovative approach to wedding photography. As one of its partners, Tom Curtis, told me, they see the eyewear company Warby Parker. And w...
