
KOLANDER.COM
Home PageGIVES US OUR IDENTITY AND PURPOSE. One day, tens of thousands of years ago, man saw a reflection of himself in a lake and pronounced, "I am." In the very next moment he realized, "And one day I will not be." And from that moment on, man has created a story about why he is here and what his purpose is in life. Businesses are actually no different. What is our identity and why do we exist in this world? Watch the videos to see how the core belief is the subtext to each brand story.
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