felipekorzenny.blogspot.com
Marketing Trends in a New Multicultural Society: Tenth Anniversary Center for Hispanic Marketing Communication, Florida State University, and International Media and Marketing Conference - February 19 - 21, 2015
http://felipekorzenny.blogspot.com/2015/02/tenth-anniversary-center-for-hispanic.html
Marketing Trends in a New Multicultural Society. Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Marketing in culture to these important groups is like marketing to other groups, except that one must understand their culture. Cultural understanding in marketing is a growing branch in the study of consumer behavior. Sunday, February 8, 2015. The pioneering leadership of. 8220;We are co...
felipekorzenny.blogspot.com
Marketing Trends in a New Multicultural Society: I am going to start believing this... Thank you!
http://felipekorzenny.blogspot.com/2015/02/i-am-going-to-start-believing-this.html
Marketing Trends in a New Multicultural Society. Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Marketing in culture to these important groups is like marketing to other groups, except that one must understand their culture. Cultural understanding in marketing is a growing branch in the study of consumer behavior. Wednesday, February 18, 2015. 8220;As a researcher and as a teacher, n...
felipekorzenny.blogspot.com
Marketing Trends in a New Multicultural Society: Hispanics & Retirement Planning: A Marketing Perspective
http://felipekorzenny.blogspot.com/2015/06/hispanics-retirement-planning-marketing.html
Marketing Trends in a New Multicultural Society. Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Marketing in culture to these important groups is like marketing to other groups, except that one must understand their culture. Cultural understanding in marketing is a growing branch in the study of consumer behavior. Thursday, June 4, 2015. Retirement and the family. It is generally kno...
felipekorzenny.blogspot.com
Marketing Trends in a New Multicultural Society: Digital Media Use in the Multicultural Marketplace
http://felipekorzenny.blogspot.com/2014/05/digital-media-use-in-multicultural.html
Marketing Trends in a New Multicultural Society. Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Marketing in culture to these important groups is like marketing to other groups, except that one must understand their culture. Cultural understanding in marketing is a growing branch in the study of consumer behavior. Thursday, May 1, 2014. The picture of the amount of time spent listeni...
felipekorzenny.blogspot.com
Marketing Trends in a New Multicultural Society: January 2015
http://felipekorzenny.blogspot.com/2015_01_01_archive.html
Marketing Trends in a New Multicultural Society. Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Marketing in culture to these important groups is like marketing to other groups, except that one must understand their culture. Cultural understanding in marketing is a growing branch in the study of consumer behavior. Friday, January 23, 2015. For more details on the event. I am very ple...
culturalmarketing.blogspot.com
Cultural Marketing: Hispanic Marketing Communication: Hispanics Online
http://culturalmarketing.blogspot.com/2008/03/hispanics-online.html
Cultural Marketing: Hispanic Marketing Communication. Wednesday, March 12, 2008. Okay Yes. I've taken a few weeks off from the grind. It's been nice. But, back to work. Instead of diving back into Korzenny's book, I wanted to spend this blog highlighting some resources made available to me from my membership in the Association of Hispanic Advertising Agencies. Which is a supplement to AdvertisingAge. First, let's take a look at (you can click on all of these graphs to enlarge):. Great post.The Hispan...
culturalmarketing.blogspot.com
Cultural Marketing: Hispanic Marketing Communication: 1-800-Flowers.com en Espanol and the Role of Language
http://culturalmarketing.blogspot.com/2008/02/1-800-flowerscom-en-espanol-and-role-of.html
Cultural Marketing: Hispanic Marketing Communication. Tuesday, February 12, 2008. 1-800-Flowers.com en Espanol and the Role of Language. While reading HispanicAd.com. Toady, I came across what appeared to be a press release from 1-800-Flowers.com. Announcing the launch of 1-800-Flowers.com en Espanol. The above is a pretty good lead into the next chapter – the role of language in Hispanic marketing. I’ll have much more on this tomorrow; however, I do want to touch on a quick point. Given the above, how c...
culturalmarketing.blogspot.com
Cultural Marketing: Hispanic Marketing Communication: Marketing to Second Generation Hispanics
http://culturalmarketing.blogspot.com/2008/02/marketing-to-second-generation.html
Cultural Marketing: Hispanic Marketing Communication. Friday, March 14, 2008. Marketing to Second Generation Hispanics. Today I'm going to do a rather short post to share one good point and also link to a good write up about brand archetyping. First, lets think about the Hispanic market in terms of first and second generations. As an advertiser, when you market to second generation Hispanics you also influence. Hi Heath, it´s José. I´ve found a contact that might be helpful for your work. That would be c...
culturalmarketing.blogspot.com
Cultural Marketing: Hispanic Marketing Communication: April 2008
http://culturalmarketing.blogspot.com/2008_04_01_archive.html
Cultural Marketing: Hispanic Marketing Communication. Monday, April 7, 2008. The Absolut Vodka Mexico Ad Fiasco. I thought I'd give pause and write about a rather timely issue - the Absolut Vodka fiasco. This ad has created a bit of a controversy here in the States. The ad taps into nationalist sentiment in Mexico and the idea that the southwestern US was stolen from Mexico. Unfortunately, racists. This LA Times article. Explains the ad was created by the the Teran TBWA. Ultimately, I think Absolut might...
culturalmarketing.blogspot.com
Cultural Marketing: Hispanic Marketing Communication: March 2008
http://culturalmarketing.blogspot.com/2008_03_01_archive.html
Cultural Marketing: Hispanic Marketing Communication. Friday, March 14, 2008. Marketing to Second Generation Hispanics. Today I'm going to do a rather short post to share one good point and also link to a good write up about brand archetyping. First, lets think about the Hispanic market in terms of first and second generations. As an advertiser, when you market to second generation Hispanics you also influence. Wednesday, March 12, 2008. Which is a supplement to AdvertisingAge. What's interesting here is...
