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A little bit of Kraft and more..

Monday, November 16, 2009. Corporate Brand and Public Relations. What is Kraft's brand image? Kraft promotes it's brand image as fighting hunger and promoting healthy lifestyles across the world. Kraft cares a lot about the communities that they are a part of, and therefore continually looks for opportunities to give back on a global scale. How does Kraft help? Approximately $100 million annually to nonprofit organizations. Kraft also volunteers with non-profit organizations such as Feeding America.

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A little bit of Kraft and more.. | kraftinc.blogspot.com Reviews

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Monday, November 16, 2009. Corporate Brand and Public Relations. What is Kraft's brand image? Kraft promotes it's brand image as fighting hunger and promoting healthy lifestyles across the world. Kraft cares a lot about the communities that they are a part of, and therefore continually looks for opportunities to give back on a global scale. How does Kraft help? Approximately $100 million annually to nonprofit organizations. Kraft also volunteers with non-profit organizations such as Feeding America.

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1 kraft's redesign

2 no comments

3 corporate crisis

4 what exactly happened

5 regret

6 success

7 reform

8 failure

9 restitution

10 responsibility

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A little bit of Kraft and more.. | kraftinc.blogspot.com Reviews

https://kraftinc.blogspot.com

Monday, November 16, 2009. Corporate Brand and Public Relations. What is Kraft's brand image? Kraft promotes it's brand image as fighting hunger and promoting healthy lifestyles across the world. Kraft cares a lot about the communities that they are a part of, and therefore continually looks for opportunities to give back on a global scale. How does Kraft help? Approximately $100 million annually to nonprofit organizations. Kraft also volunteers with non-profit organizations such as Feeding America.

INTERNAL PAGES

kraftinc.blogspot.com

1

A little bit of Kraft and more..: October 2009

http://kraftinc.blogspot.com/2009_10_01_archive.html

Saturday, October 31, 2009. Kraft and Investor Relations. Kraft's corporate website is a great resource for all investor relations related materials. This can be found in Kraft's. Tab on the website. Kraft's annual report appears to be more a marketing piece than anything else. In 2007, Kraft implemented a three-year growth plan with the goal of strengthening the company. The annual report primarily focuses on the growth strategy that Kraft has been implementing to strengthen their brand. The rest of the...

2

A little bit of Kraft and more..: How Kraft reacts to a crisis

http://kraftinc.blogspot.com/2009/11/how-kraft-reacts-to-crisis.html

Saturday, November 14, 2009. How Kraft reacts to a crisis. One of the crises that Kraft has had to deal with over the years was a salmonella. Outbreak. In March of 2009, Kraft found several traces of salmonella during a routine product check in its California plant. How did Kraft's public relations practitioners handle this? Baking Squares, so Kraft recalled that product as well. Aside from the recalls, Kraft did a great job with making statements such as how they were investigating the situation. Kr...

3

A little bit of Kraft and more..: A little bit of background information..

http://kraftinc.blogspot.com/2009/09/little-bit-of-background-information-on.html

Saturday, September 19, 2009. A little bit of background information. To all of my fabulous readers,. My friends call me Classy Corporate . The company that I have decided to blog about this semester is Kraft Foods. I am particularly interested in Kraft because of their ability to uphold their company name amongst all of their individual brands. Innovation: Satisfying real-life needs with unique ideas. Quality: Fulfilling a promise to deliver the best. Integrity: Doing the right thing. As far as issues g...

4

A little bit of Kraft and more..: September 2009

http://kraftinc.blogspot.com/2009_09_01_archive.html

Wednesday, September 23, 2009. Social Media. Are you in the know? Social media. just do it. And the question that everyone's been waiting to hear. Does Kraft Tweet? I was very surprised, and a little sad to say that Kraft does not tweet. I assumed that all companies would be on twitter, but sadly this is not the case. I decided to take it a step further. Does any of Kraft's major brands tweet? Of Kraft's major brands has a twitter account. Guess which brand it was. are you tired of guessing yet? And I di...

5

A little bit of Kraft and more..: Corporate Brand and Public Relations

http://kraftinc.blogspot.com/2009/11/corporate-brand-and-public-relations.html

Monday, November 16, 2009. Corporate Brand and Public Relations. What is Kraft's brand image? Kraft promotes it's brand image as fighting hunger and promoting healthy lifestyles across the world. Kraft cares a lot about the communities that they are a part of, and therefore continually looks for opportunities to give back on a global scale. How does Kraft help? Approximately $100 million annually to nonprofit organizations. Kraft also volunteers with non-profit organizations such as Feeding America.

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kraftinc.blogspot.com

A little bit of Kraft and more..

Monday, November 16, 2009. Corporate Brand and Public Relations. What is Kraft's brand image? Kraft promotes it's brand image as fighting hunger and promoting healthy lifestyles across the world. Kraft cares a lot about the communities that they are a part of, and therefore continually looks for opportunities to give back on a global scale. How does Kraft help? Approximately $100 million annually to nonprofit organizations. Kraft also volunteers with non-profit organizations such as Feeding America.

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