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advertising Archives - Siânessa
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Copywriting, content creation and social media management. How to Write a Tagline: Lessons from the 80s. May 28, 2013. What’s a tagline? A tagline should clearly communicate a message that illustrates the mission of the company. For a message with clarity, brevity and longevity, you gotta hand it to Nike. Or rather, to Dan Wieden, who legendarily created Nike’s famous tagline Just Do It. This 1980s advertising zinger is a brilliant example of copywriting at its finest. Why is Nike’s tagline so successful?
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Portfolio - Fliptop - Siânessa
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Copywriting, content creation and social media management. Portfolio – Fliptop. January 4, 2012. Create Content When You’re Feeling Braindead. Mini Marketing Plan: Find Your Ideal Customers NOW. Essential Elements of an About Page that Sells. Wordpress Website Design and Graphics by DPK Graphic Design.
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Sianessa Copywriting Reviews
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Copywriting, content creation and social media management. 8211;Sophia Zollman, Virtual Assistant and Online Business Manager. Siân has worked with us on multiple projects, and her work has that extra quality that separates a true copywriter from the amateurs. She can expertly produce well-researched articles on a wide range of topics with just the slightest direction. I’m happy to recommend her for any copywriting tasks and website copy in particular. 8211;Althea McIntyre, Executive Coach. She has been ...
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Social Media Is Not For Interns! - Sianessa Copywriting
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Copywriting, content creation and social media management. Social Media is Not for Interns! May 20, 2013. Ahhh, summer. The season of sneaking out of the office early on Fridays so you can spend the weekend at the beach. The season of lingering lunches on sunny sidewalks. The season of interns. What better task to offload to the eager young college student than one they already know intimately — social media? Be careful what you hand over: managing social media is not for beginners. Can your intern creat...
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avoid email mistakes Archives - Siânessa
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Copywriting, content creation and social media management. A Giant Email Marketing No-No. April 19, 2013. I recently signed up to receive a newsletter and free download from a website, and was pleased to note that the signup process was smooth and the download itself seemed good quality at first glance. However, the moment my download was complete, an email appeared in my inbox. An email selling the services of the company whose download I was about to read. So when you get that address, if you absolutel...
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2012 election Archives - Siânessa
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Copywriting, content creation and social media management. How the Election Can Clarify Your Social Media Strategy. November 7, 2012. President Obama tweeted his victory. In the 2012 Presidential Election last night at 11:14pm EST. That was the very first word from the president himself about the results, and it didn’t come over the phone, on TV, in an email, or on Facebook. I checked this morning, and Obama hasn’t updated his LinkedIn profile yet. On Facebook, it was more of a party. It is simply a very...
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business tools Archives - Siânessa
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Copywriting, content creation and social media management. Mini Marketing Plan: Find Your Ideal Customers NOW. September 26, 2013. So you’ve got a fantastic product or service, you’ve set up your pricing structure, created a website, Facebook page, Twitter account, and are just writing your marketing plan. After all, this is the primary tool you have for targeting your ideal customers. You ARE writing a marketing plan, right? Creating a Mini Marketing Plan in 5 Steps. Do they talk amongst themselves?
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Does Your Website Offer an All-Access Pass? Why Accessibility Matters - Siânessa
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Copywriting, content creation and social media management. Does Your Website Offer an All-Access Pass? June 7, 2013. Can Everyone Get to Your Site? What would you do if you wanted to read a popular infographic that all your colleagues were discussing, but you couldn’t see well? What if there was a new video created by an expert in your industry that you wanted to learn from, but you couldn’t hear what the expert was saying? Is your website organized and written in such a way that it is accessible to all?
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Portfolio - SuccessWorks SEO Copywriting - Siânessa
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Copywriting, content creation and social media management. Portfolio – SuccessWorks SEO Copywriting. January 7, 2012. Create Content When You’re Feeling Braindead. Mini Marketing Plan: Find Your Ideal Customers NOW. Essential Elements of an About Page that Sells. Wordpress Website Design and Graphics by DPK Graphic Design.
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acronyms Archives - Siânessa
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Copywriting, content creation and social media management. July 30, 2012. The marketing world is filled with acronyms, and keeping track of them can be at least a part-time job. Here’s a helpful list of them and what they mean. Cost per 1,000. Multi-level Marketing (network marketing, also sometimes known as pyramid schemes. Really simple syndication, also RDF site summary. Search engine results page. Software as a service. Total cost of ownership. Word of mouth marketing. Filed Under: Content Strategy.
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