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                                        Fair Use disclaimer | Joining the Groundswell
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                                        Grow as it Grows. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. 8220;How does awareness evolve when advertising stops? Follow Blog via Email. 
                                     
                                    
                                        
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                                        Brand Equity: Are partnerships/celebrity endorsements effective? | Joining the Groundswell
                                        https://joiningthegroundswell.wordpress.com/2014/02/23/brand-equity-are-partnershipscelebrity-endorsements-effective
                                        Grow as it Grows. February 23, 2014. Brand Equity: Are partnerships/celebrity endorsements effective? Jenni Romaniuk examines the effectiveness of a company’s strategy to partner with other brands in their messaging, and whether or not the consumer retains the information presented by the main brand. Her research found that advertisements containing two or more brands are in many cases not the most effective way of reaching consumers. An Ehrenberg-Bass Institute study of BP’s previous Olympic marketing s...
                                     
                                    
                                        
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                                        “Think Global, Act Local”: An Evaluation of McDonald’s Marketing Mix | Joining the Groundswell
                                        https://joiningthegroundswell.wordpress.com/2014/03/30/think-global-act-local-an-evaluation-of-mcdonalds-marketing-mix
                                        Grow as it Grows. March 30, 2014. 8220;Think Global, Act Local”: An Evaluation of McDonald’s Marketing Mix. Written By Elle Schmidt. For more on this author, see Twitter. Photo courtesy of Interbrand. Photo courtesy of FlushNews.com. According to our readings, one of the most important marketing public relations activities is the generation of positive publicity for the brand and company. In terms of public relations, McDonald’s typically has localized its efforts. However, there are some c...In 2014, it...
                                     
                                    
                                        
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                                        The effect of product-harm crisis situations on firms’ spokesperson strategies | Joining the Groundswell
                                        https://joiningthegroundswell.wordpress.com/2014/03/16/the-effect-of-product-harm-crisis-situations-on-firms-spokesperson-strategies
                                        Grow as it Grows. March 16, 2014. The effect of product-harm crisis situations on firms’ spokesperson strategies. Diana Cordero writing today. From this weeks readings we have learned that a crisis is an unexpected event that disrupts the daily routine operation of an organization, and carries with it a potential negative outcome. As public relations professionals, it is our responsibility to learn from an organization’s mistakes and observe how they handle the negative effects of a crisis. Another good ...
                                     
                                    
                                        
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                                        “How does awareness evolve when advertising stops?” The use of frequency tactics  | Joining the Groundswell
                                        https://joiningthegroundswell.wordpress.com/2014/04/06/how-does-awareness-evolve-when-advertising-stops-the-role-of-memory
                                        Grow as it Grows. April 6, 2014. 8220;How does awareness evolve when advertising stops? 8221; The use of frequency tactics. Written by Kaleigh Dickson. For more on this author, see LinkedIN. Advertisements bombard us everyday. With numerous brands, messages and logos surrounding us, which ones stand out? And how long will we retain these messages? In this week’s readings, we learned about frequency tactics while planning campaigns. The author of. Strategic Planning for Public Relations,. Smith suggests t...
                                     
                        
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