servicemarketer.blogspot.com
Service Encounters Onstage: January 2011
http://servicemarketer.blogspot.com/2011_01_01_archive.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Monday, January 31, 2011. Telefora experience delivers more effectively than their Super Bowl ad. I had completely forgotten that 2011 that Teleflora advertised in the Super Bowl in 2009 and 2010, which is to say that it hadn’t been effective, at least on me. The post-order process was full of assur...
customerexperienceupdate.com
Culture - Customer Experience Update
http://www.customerexperienceupdate.com/culture
Input your email to sign up, or if you already have an account, log in here! I forgot my password. Enter your email address to reset your password. A temporary password will be e‑mailed to you. Nevermind, I remember my password. BE IN THE KNOW ON. INDUSTRY INSIGHTS YOUR PEERS ARE READING. We organize all of the trending information in your field so you don't have to. Join 50,000 users and stay up to date on the latest articles your peers are reading. You know about us, now we want to get to know you!
customerexperienceupdate.com
Loyalty - Customer Experience Update
http://www.customerexperienceupdate.com/loyalty
Input your email to sign up, or if you already have an account, log in here! I forgot my password. Enter your email address to reset your password. A temporary password will be e‑mailed to you. Nevermind, I remember my password. BE IN THE KNOW ON. INDUSTRY INSIGHTS YOUR PEERS ARE READING. We organize all of the trending information in your field so you don't have to. Join 50,000 users and stay up to date on the latest articles your peers are reading. You know about us, now we want to get to know you!
servicemarketer.blogspot.com
Service Encounters Onstage: August 2011
http://servicemarketer.blogspot.com/2011_08_01_archive.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Tuesday, August 16, 2011. Great promise. Why are you hiding it? By now, most Starbucks. Regulars are aware of their quality guarantee. They’ll remake any drink that isn’t to the customer’s liking, free of charge. Marketing pros with a finance mind love this scenario, (it’s a form of slippage),...
servicemarketer.blogspot.com
Service Encounters Onstage: Credibility. Critical to all, but more so to some.
http://servicemarketer.blogspot.com/2011/10/credibility-critical-to-all-but-more-so.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Saturday, October 1, 2011. Credibility. Critical to all, but more so to some. How credible does a service have to be in the eyes of its customers? It depends on what the service means to the people that use it. Imagine you visit the ecommerce portal for one of your most-used service experiences.
servicemarketer.blogspot.com
Service Encounters Onstage: May 2011
http://servicemarketer.blogspot.com/2011_05_01_archive.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Tuesday, May 31, 2011. Are we changing how we complain, or just how often? A New York Times article “. Consumer Complaints Made Easy. Maybe Too Easy. Sparked some dialogue yesterday on the nature of complaints, complainers and service recovery effort. I joined Wim Rampen. With the rise of social as ...
servicemarketer.blogspot.com
Service Encounters Onstage: October 2010
http://servicemarketer.blogspot.com/2010_10_01_archive.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Monday, October 25, 2010. I want my “OpenTable” for appointed services. I need a haircut. People can gauge my mood by the height of my unkempt coiffe. (If you wonder whether this is possible, ask @Brainzooming. He’s seen done it.). While we’re at this, surely my dentist could also pick up on t...
servicemarketer.blogspot.com
Service Encounters Onstage: April 2011
http://servicemarketer.blogspot.com/2011_04_01_archive.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Monday, April 25, 2011. Does a company's executive pay impact the service experience? Executive pay has been in and out of the headlines for some time now, but is there a consumer impact for companies involved? If you knew that CEO A received total cash compensation of 6.5M, while CEO B was paid...
servicemarketer.blogspot.com
Service Encounters Onstage: February 2011
http://servicemarketer.blogspot.com/2011_02_01_archive.html
Every business is a service business. We apply the tools that make service businesses stronger through better strategy, innovation, marketing and day-to-day management. Thank you for joining the conversation. Saturday, February 26, 2011. When customer service help is unwanted. On Saturday mornings, before the rest of the house wakes up, I do my weekly bills. Just me, a semi-dark house, ample quiet, the first coffee of the day, no interruptions. Am I overreacting here? In a successful service encounter, t...
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