sandeep-tharwani.blogspot.com
Eccentric Expressor: Axe Lynx Outdoor!! Ad banned
http://sandeep-tharwani.blogspot.com/2011/11/axe-lynx-outdoor-ad-banned.html
Uarr; Grab this Headline Animator. The above AXE Lynx Outdoor Ad is banned by advertising Watchdogs for the reason that it objectifies woman and hence is degrading to them. The above poster attracted a lot of complaints for the same reason. In its defense Unilever said the ad shows how the product makes wearer attracted to women in easy going and light-hearted tone. But ASA doesn't want to take the justification. Posted by $andeep Tharwani. Subscribe to: Post Comments (Atom). View my complete profile.
sandeep-tharwani.blogspot.com
Eccentric Expressor: May 2012
http://sandeep-tharwani.blogspot.com/2012_05_01_archive.html
Uarr; Grab this Headline Animator. Steps taken by RBI about Nose diving Rupee. Huge demand for dollars due to rising imports, and shrinking inflows from foreign investors due to sluggish growth, high inflation, widening current account and fiscal deficits and policy stalemate are key factors for the slide in the rupee. What RBI can do further! Impose a cash Margin (10-25%) on forwards. This will reduce speculation to a significant extent and will give access to market for actual trade. Eccentric Expresso...
sandeep-tharwani.blogspot.com
Eccentric Expressor: Ryanair's Marketing Bag
http://sandeep-tharwani.blogspot.com/2011/12/ryanairs-marketing-bag.html
Uarr; Grab this Headline Animator. Ryanair is the low cost airline in Europe. Over the years it has been a successful brand and a successful business.Michael O'Leary has a business model with a central focus on cost reduction. In around 20 years he has taken Ryanair from a single plane company to become the largest airline in Europe. The business simply has lower costs and those costs are passed on to their passengers in the form of low fares. Keeping aircraft in the air for most of the time is another i...
sandeep-tharwani.blogspot.com
Eccentric Expressor: Coffee War!!
http://sandeep-tharwani.blogspot.com/2011/11/coffee-war.html
Uarr; Grab this Headline Animator. With established brands like Starbucks and Costa Coffee entering the market, Others(Gloria Jean's, Coffee bean, Java Coffee) ramping up presence in india, it is time for established ones(CCD and Barista) to think a step ahead and attack the most spending segment(Techno Analysts). Opening up as many small outlets in corporate premises or independent outlets in a cyberpark will help more than increasing the numbers in malls or airports. Posted by $andeep Tharwani.
sandeep-tharwani.blogspot.com
Eccentric Expressor: May 2011
http://sandeep-tharwani.blogspot.com/2011_05_01_archive.html
Uarr; Grab this Headline Animator. Here is an example. Of how social media can bring brand's Charitable and Responsible image. Everyone knows the math and how abouts of this event which saves water and provide it to impoverished areas. By global women's marketing Mary Alderete. Consumers are now more discerning and are looking for brands that share their value system. It’s not enough to just go out there, sell your product attributes and involve consumers in a transaction. Posted by $andeep Tharwani.
sandeep-tharwani.blogspot.com
Eccentric Expressor: July 2011
http://sandeep-tharwani.blogspot.com/2011_07_01_archive.html
Uarr; Grab this Headline Animator. 5 Star Or No Star. Ramesh and Suresh, the Duo of Cadbury's ad, in their first appearance meet at a shop after a long time and every time they have a bite of 5 star their memory resets. The ad was a Hit; Duo got an identity which was kind of a brand for cadbury's 5 star. Posted by $andeep Tharwani. Mentos "Luv ka The End". Posted by $andeep Tharwani. Subscribe to: Posts (Atom). Eccentric Expressor's Headline Animator. Uarr; Grab this Headline Animator. 5 Star Or No Star.
sandeep-tharwani.blogspot.com
Eccentric Expressor: EasyJet Flying High Inspite Downturn in Global Business
http://sandeep-tharwani.blogspot.com/2011/11/easyjet-flying-high-inspite-downturn-in.html
Uarr; Grab this Headline Animator. EasyJet Flying High Inspite Downturn in Global Business. EasyJet, UK's low cost airlines and rival to Ryanair, Air France, Lufthansa, is flying high despite weak economic outlook and high fuel cost in Europe. Thanks to a good strategy unveiled last year aimed at business and leisure travelers EasyJet is sailing high tides smoothly, keeping a tight focus on cost to improve margins and finding room for growth in providing better services. Thirdly, "Europe by EasyJet" phot...
sandeep-tharwani.blogspot.com
Eccentric Expressor: January 2012
http://sandeep-tharwani.blogspot.com/2012_01_01_archive.html
Uarr; Grab this Headline Animator. Pharmacy/ Healthcare - Sector to invest in 2012. Posted by $andeep Tharwani. Subscribe to: Posts (Atom). Eccentric Expressor's Headline Animator. Uarr; Grab this Headline Animator. BTech in Electrical and Electronics Engineering from NIT Calicut. Presently Business Technology Analyst with Deloitte Consulting India Pvt. Ltd. View my complete profile. Pharmacy/ Healthcare - Sector to invest in 2012. Travel template. Template images by mariusFM77.
sandeep-tharwani.blogspot.com
Eccentric Expressor: June 2011
http://sandeep-tharwani.blogspot.com/2011_06_01_archive.html
Uarr; Grab this Headline Animator. Coffee or Starbuck mobile! Starbuck has truly earned the mobile marketer. Mobile's role in giving legs to social media, print, television, radio, direct mail, catalogs, insert media and the internet is what makes it a standout medium. Ideas keep the competitors on their toes. Posted by $andeep Tharwani. Brands need more than just Fans! It is crucial for brands to have a valuable proposition for consumers in order to turn friends or fans into brand advocates. Amul , a Sy...
sandeep-tharwani.blogspot.com
Eccentric Expressor: October 2011
http://sandeep-tharwani.blogspot.com/2011_10_01_archive.html
Uarr; Grab this Headline Animator. With established brands like Starbucks and Costa Coffee entering the market, Others(Gloria Jeans, Coffee bean, Java Coffee) ramping up presence in india, it is time for established ones(CCD and Barista) to think a step ahead and attack the most spending segment(Techno Analysts). Opening up as many small outlets in corporate premises or independent outlets in a cyberpark will help more than increasing the numbers in malls or airports. Posted by $andeep Tharwani. Ryanair ...
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