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About Us - KWANTYX

http://kwantyx.com/presentation/about-us

Jacques Warren founded KWA N. In 2006. Jacques is a seasoned veteran in Digital Analytics, delivering insights to clients since 2002. Indeed, Jacques was one of the earliest practitioners of Digital Analytics in Quebec and Canada. Then called WAO MARKETING. The firm has completed over 350 Marketing data valuation projects for over 100 clients in North America and Europe. In 2014, WAO. Changed its name to KWA N. Jacques Warren, CEO. Follow Jacques Warren on Twitter.

2

White Papers - KWANTYX

http://kwantyx.com/resources/white-papers

Here are a few commissioned white papers we have published over the years:. CHOOSING A WEB ANALYTICS SOLUTION (PDF: AT WP Solution WA EN. THE E-REPUTATION ANALYSIS (PDF: AT WP e reputation en. KPI (KEY PERFORMANCE INDICATORS): DEFINITION and ACTION (PDF: AT WP KPI EN. SEGMENTATION IN WEB ANALYTICS (PDF: AT WP Segmentation EN. ATTRIBUTION IN ONLINE MARKETING (PDF: AT WP Attribution EN. ROI IN ONLINE MARKETING AND WEB ANALYTICS (PDF: AT Web-Analytics-ROI EN. Follow Jacques Warren on Twitter.

3

Services - KWANTYX

http://kwantyx.com/services

Takes care of your online data collection, data integrity, and reliability using Google Tag Manager or Tealium. We also optimize your Google Analytics setup (We service Adobe Analytics and Webtrends accounts as well). We can monitor everything year-round to make sure nothing compromises the results upon which you make important decisions. This is the foundation of our services. Inaccurate data will never generate good insights. Can you imagine making decisions with poor information? We become your true &...

4

KWANTYX RATIO Archive - KWANTYX

http://kwantyx.com/kwantyx-ratio

Issue 01 - November 2011. Measuring Social Media: Review of Two Recent Books. Conversion Optimization: How to do it right. Welcome to the WAO/FACTOR. Issue 02 - December 2011. Social Media Influencer State of a Concept. Gut Feel versus Measurement in Marketing, Unpacked. Welcome to the Second Issue. Issue 03 - January 2012. Archeology of the Digital Customer. Interactive Marketing Maturity And Web Analytics. Welcome to the Third Issue. Issue 04 - February 2012. What are Actionable Insights? The World is ...

5

Clients - KWANTYX

http://kwantyx.com/clients

Active Ingredients, San Francisco. Agency Boomerang, USA and France. Momentum Advanced Solutions, Toronto. Propage, Quebec City. Ressac Media, Montreal. Associations and Professional Organizations. CRAAQ, Quebec City. Cirque du Soleil, Montreal. Théâtre du Nouveau Monde, Montreal. Business Development Bank of Canada (BDC), Montreal. Croix Bleue Québec, Montreal. Delta Dental , USA. With Semphonic (Novato) CA, USA. Desjardins.com, Montreal. Desjardins Financial Security, Levis. Intact Insurance, Montreal.

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kaizen-analytics.com kaizen-analytics.com

KAIZEN Analytics: Welcome to Kaizen Analytics!

http://www.kaizen-analytics.com/2008/08/welcome-to-kaizen-analytics.html

Web Analytics - the practitioner way! Tuesday, August 19, 2008. Welcome to Kaizen Analytics! So that’s it. I did it and started my own blog on guess what - Web Analytics. Yes one more to the long list of WA blogs. The idea has been growing for months and I finally decided to make the final step. So here’s KAIZEN Analytics. This introduction post will be my “About me and my blog” page before moving on with my real first post. So here we go! I got enrolled in the Web Analytics Association. That’s a g...

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KAIZEN Analytics: May 2012

http://www.kaizen-analytics.com/2012_05_01_archive.html

Web Analytics - the practitioner way! Thursday, May 10, 2012. The Uptimizers – your new Belgian expert in Web Analytics and Optimization! Beginning of last year, I decided it was time for a career change. I moved from the automotive industry to the banking sector, switching from IT to marketing. I learned to use new tools such as WebTrekk. But most important, I had the opportunity to develop my Web analytics skills and experience in a multichannel environment, working with great people. And Web Analytics...

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KAIZEN Analytics: Coming speaking engagements: WA Camp Lille and X Change Europe

http://www.kaizen-analytics.com/2012/03/coming-speaking-engagements-wa-camp.html

Web Analytics - the practitioner way! Monday, March 5, 2012. Coming speaking engagements: WA Camp Lille and X Change Europe. I know my blog has been quite for a while – probably too long some may say – and that many readers certainly expect to see me posting on some more ‘interesting’ topics than “speaking engagement”. Be reassured – I will be posting back very soon, resuming the “Web analytics in practice” series. That starts today), you may be interested in the following ones. Not only it is 100% free.

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KAIZEN Analytics: September 2013

http://www.kaizen-analytics.com/2013_09_01_archive.html

Web Analytics - the practitioner way! Thursday, September 19, 2013. The sudden rise of the “(Not provided)” keyword! After more than a year of silence, this blog is finally getting back to life. This new post has been originally posted on the 18th of September on the Uptimizers blog. Thanks to all my faithful readers (if still some :)]. This Wednesday, I came across an interesting site: http:/ www.notprovidedcount.com/. Tweeted by Jacques Warren. Not provided) share increased by half in less than a month.

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KAIZEN Analytics: A journey into Web Analytics (Part III): Critical factors for success

http://www.kaizen-analytics.com/2010/08/journey-into-web-analytics-part-iii.html

Web Analytics - the practitioner way! Tuesday, August 31, 2010. A journey into Web Analytics (Part III): Critical factors for success. It is time to resume the series I started in June. After presenting the business value of Web Analytics (Part I). And the some of the key challenges and obstacles. Lying on the path to successful Web analytics ( Part II. Let’s discuss what it takes to get a chance to reach Analytics nirvana]. 8220;Tactics without strategy is the noise before defeat”. Ok, saying “you...

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KAIZEN Analytics: Web Analytics in practice: Using segmentation to drive insights and actions!

http://www.kaizen-analytics.com/2011/10/web-analytics-in-practice-using.html

Web Analytics - the practitioner way! Tuesday, October 25, 2011. Web Analytics in practice: Using segmentation to drive insights and actions! This post is the second post of the Web analytics in practice series. Practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst]. The case: analysing the performance of a key landing page.

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KAIZEN Analytics: May 2011

http://www.kaizen-analytics.com/2011_05_01_archive.html

Web Analytics - the practitioner way! Tuesday, May 31, 2011. WebTrekk Q3 – Web Analytics made in Germany. Beginning of this year, I decided to change job. And to take on new challenges, switching from automotive industry to banking industry, quite a radical change if you asked me. For years, I have been working with WebTrends Analytics. If you have been a regular reader, you know that I was globally quite enthusiastic about that tool – especially since the launch of. Finance, media and others ( Grohe.

kaizen-analytics.com kaizen-analytics.com

KAIZEN Analytics: March 2012

http://www.kaizen-analytics.com/2012_03_01_archive.html

Web Analytics - the practitioner way! Monday, March 5, 2012. Coming speaking engagements: WA Camp Lille and X Change Europe. I know my blog has been quite for a while – probably too long some may say – and that many readers certainly expect to see me posting on some more ‘interesting’ topics than “speaking engagement”.  Be reassured – I will be posting back very soon, resuming the “Web analytics in practice” series. That starts today), you may be interested in the following ones. Not only it is 100% free.

kaizen-analytics.com kaizen-analytics.com

KAIZEN Analytics: October 2011

http://www.kaizen-analytics.com/2011_10_01_archive.html

Web Analytics - the practitioner way! Tuesday, October 25, 2011. Web Analytics in practice: Using segmentation to drive insights and actions! This post is the second post of the  Web analytics in practice series. 160;practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst]. For confidentiality purpose, actual figures and resu...

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8220;Instead of cursing the darkness,. Take your Digital Marketing strategy and activities to the next level and further with KWANTYX. See the hidden value of your customer data way more CLEARLY. Grow your business – let KWANTYX. Unlock your data’s potential. 3 ways for you to benefit from Analytics. Our analyses answer your important questions so that you will have actionable insight for all those dogged questions. Let us show you where new value lies. Let Analytics Make You More Successful. A key partn...

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