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KW Brand Blog | A Blog about Brand StrategyA Blog about Brand Strategy
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A Blog about Brand Strategy
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A Blog about Brand Strategy
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The Role of Advertising in Strategic Marketing | KW Brand Blog
https://kwbrand.wordpress.com/2010/09/24/the-role-of-advertising-in-strategic-marketing
A Blog about Brand Strategy. About KW Brand Translation. September 24, 2010. The Role of Advertising in Strategic Marketing. I recently worked with the type of client that makes it easy for a brand marketing consultant love her job. Their team was thoughtful, open, eager to learn, and perhaps best of all, willing to make decisions and move forward. Love you MNU. Envision a beautiful maple tree. Are there products or processes we need to fix before going public with more marketing and advertising? Definin...
Brand Extension: How to Stretch | KW Brand Blog
https://kwbrand.wordpress.com/2011/08/01/brand-extension-how-to-stretch
A Blog about Brand Strategy. About KW Brand Translation. August 1, 2011. Brand Extension: How to Stretch. I had the idea for this post as I prepared to go to a hot yoga class this afternoon. Hot yoga for those who haven’t heard is basically regular, crazy, stretchy yoga enhanced by humid heat piped into the studio by those sadistic yoga teachers (just kidding, they’re lovely). The theory is that the heat helps loosen the joints and enhances the stretch. I only wish this was me. What makes the most sense?
Brand Personality Test | KW Brand Blog
https://kwbrand.wordpress.com/2010/07/21/brand-personality-test
A Blog about Brand Strategy. About KW Brand Translation. July 21, 2010. Maybe it’s the fog and chill of today’s Colorado summer mountain rain, but I’m feeling all deep and existential. How are we known? How do the attributes by which we are known help others understand and connect with us? Want to try it? What types of things would be authentic expression of who Nike is? What would seem false? 1 Where in the line-up of siblings was this person born? Oldest Middle Youngest Only Child. A modest brick home.
A Cult-Like Devotion to Brands | KW Brand Blog
https://kwbrand.wordpress.com/2011/03/14/a-cult-like-devotion-to-brands
A Blog about Brand Strategy. About KW Brand Translation. March 14, 2011. A Cult-Like Devotion to Brands. Quick What are your favorite brands? What are the brands you search for by name? For whom have you willingly and happily handed over your email address so it can be included in a mailing list? For which companies are you willing to actually open and read those emailed newsletters, sales and updates? What are the companies or products you’ve considered promoting to your own network? Now envision a bunc...
Optimists versus Systems-Thinkers | KW Brand Blog
https://kwbrand.wordpress.com/2011/04/13/optimists-versus-systems-thinkers
A Blog about Brand Strategy. About KW Brand Translation. April 13, 2011. Yesterday I saw a bumper sticker on the back of an old Honda that said I refuse to participate in a recession. Have you seen this? My first reaction was: Okay then, Sweet-Pants. You just refuse whatever you must and good luck to you. But the more I thought about it, the more irritated I became. Was this a sample of down-with-Obama rhetoric of some kind? Or just happy delusional thinking? Just kidding; they’re all value-priced to move.
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K is for kickin' a@# moms | another mother runner
http://anothermotherrunner.com/moms-on-the-run/k-is-for-kickin-a-moms
Train Like a Mother Club. Free Running Mixes from RockMyRun. Great Deals on Running Gear: Products We Love. Generous GU PRO DEAL on Gels, Chews, and More! Train Like a Mother Club. Free Running Mixes from RockMyRun. Great Deals on Running Gear: Products We Love. Generous GU PRO DEAL on Gels, Chews, and More! K is for kickin’ a@# moms. Mother of: 5 (but working on adopting more). Being a mother runner: requires discipline. I work full-time as a corrections officer at a maximum security prison and have...
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KW Brand Blog | A Blog about Brand Strategy
A Blog about Brand Strategy. About KW Brand Translation. August 1, 2011. Brand Extension: How to Stretch. I had the idea for this post as I prepared to go to a hot yoga class this afternoon. Hot yoga for those who haven’t heard is basically regular, crazy, stretchy yoga enhanced by humid heat piped into the studio by those sadistic yoga teachers (just kidding, they’re lovely). The theory is that the heat helps loosen the joints and enhances the stretch. I only wish this was me. What makes the most sense?
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