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Media Planning: MAGAZINE INFORMATION

http://lamermediaplanning.blogspot.com/2006/03/magazine-and-newspaper-information.html

A site to help you with your NWMSU media plan assignment. Monday, February 10, 2014. To find magazines that reach your target audience, you'll use SRDS. You may also choose to include in your search some of the other sources listed. SRDS / Standard Rate and Data Service - in Owens Library Reserve Section. Alliance for Audited Media (AAM). This is the "police force" for magazine circulation, so they provide circulation data for magazines. The link here is a good place to look for magazines within targ...

lamermediaplanning.blogspot.com

Media Planning: Buying Facebook Ads

http://lamermediaplanning.blogspot.com/2014/01/buying-facebook-ads.html

A site to help you with your NWMSU media plan assignment. Tuesday, January 28, 2014. If you choose to purchase ads on Facebook, start with this page: Facebook.com/advertising. So, when you have access to a "page," you can then click "Create an Ad," which starts the process of determining how much Facebook ads might cost for your specific needs. Subscribe to: Post Comments (Atom). Google Search and Video. Banner CPM and Uniques. TV CPP and HH Numbers. Demographic and Psychographic Resources.

lamermediaplanning.blogspot.com

Media Planning: GOOGLE Search and Video

http://lamermediaplanning.blogspot.com/2006/02/google-cpc.html

A site to help you with your NWMSU media plan assignment. Friday, January 31, 2014. GOOGLE Search and Video. 1 Get a Google account (like Gmail). 2 You'll need an AdWords account. 3 Have a web site that you can "play" with. I recommend using your portfolio site. If you don't have one yet, you should. Here are some tips. 4 Have a YouTube account/channel for video ads. Ads on SERPs and text ads within Google's network):. You'll have to sign up for a free AdSense account). Click the area that reads:. TV CPP...

lamermediaplanning.blogspot.com

Media Planning: SOURCES FOR FINDING MEDIA VEHICLES

http://lamermediaplanning.blogspot.com/2006/01/sources-for-finding-media-vehicles.html

A site to help you with your NWMSU media plan assignment. Thursday, January 30, 2014. SOURCES FOR FINDING MEDIA VEHICLES. This reference book is in Owens Library. It lists newspapers and magazines that are distributed in every city in the US, indicating the circulation for each publication for each specific city. SRDS Consumer Magazine Sourcebook. SRDS Radio Advertising Sourcebook. SRDS TV and Cable Sourcebook. Both of which will provide you ideas for specific TV vehicles to use for your target audience.

lamermediaplanning.blogspot.com

Media Planning: DEMOGRAPHIC & PSYCOGRAPHIC SOURCES

http://lamermediaplanning.blogspot.com/2006/02/demographic-psycographic-sources.html

A site to help you with your NWMSU media plan assignment. Wednesday, February 15, 2006. DEMOGRAPHIC and PSYCOGRAPHIC SOURCES. You'll find these sources helpful when trying to identify age, HH income, race, gender and marital status. Claritas You Are Where You Live. USA Today interactive feature. Profiling segments of US using demographic and psychographic segementation. National Geographic's Map Machine. Http:/ www.melissadata.com/LookUps/. Http:/ zip.langenberg.com/. Http:/ www.ersys.com/. This site com...

lamermediaplanning.blogspot.com

Media Planning: GEOGRAPHIC -- Choosing Cities

http://lamermediaplanning.blogspot.com/2013/08/geographic.html

A site to help you with your NWMSU media plan assignment. Thursday, August 22, 2013. GEOGRAPHIC - Choosing Cities. How to choose your "cities" is covered in class in great detail. This explanation does not replace what's explained in class, it only summarizes it, and provides you links, where available. 1) It's important for you to choose three distinctly different cities. You are really choosing markets, and more specifically, " Designated Market Areas. For example, you can't buy a TV ad during American...

lamermediaplanning.blogspot.com

Media Planning: INTERNET Banner Ad CPMs and Unique Visitors

http://lamermediaplanning.blogspot.com/2015/03/internet-banner-ads.html

A site to help you with your NWMSU media plan assignment. Sunday, March 01, 2015. INTERNET Banner Ad CPMs and Unique Visitors. To determine the CPM (cost per 1,000 impressions) for banner ads, use the Average CPM Banner Ad Rates sheet provided in your assignment packet. To determine the number of unique visitors to your site, use any of the following sources that might provide that data, or Google "how many unique visitors to MySite.com". Google Search and Video. Banner CPM and Uniques.

lamermediaplanning.blogspot.com

Media Planning: RADIO INFORMATION & RATINGS

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A site to help you with your NWMSU media plan assignment. Thursday, February 06, 2014. RADIO INFORMATION and RATINGS. Ratings and Format Information:. 1) Start by identifying a format that best matches your target audience. Radio formats defined: Radio Station World. Check this source for detailed listener demographics by format: Katz Radio Group. Click the "Formats" link, then choose the formats you're interested in.). Demographic breakdown of radio formats: R TBR. You can only access 1x per day.].

lamermediaplanning.blogspot.com

Media Planning: March 2015

http://lamermediaplanning.blogspot.com/2015_03_01_archive.html

A site to help you with your NWMSU media plan assignment. Sunday, March 01, 2015. INTERNET Banner Ad CPMs and Unique Visitors. To determine the CPM (cost per 1,000 impressions) for banner ads, use the Average CPM Banner Ad Rates sheet provided in your assignment packet. To determine the number of unique visitors to your site, use any of the following sources that might provide that data, or Google "how many unique visitors to MySite.com". TELEVISION HH NUMBERS AND CPP. Determine your 3 cities.

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Media Planning: TELEVISION SHOWS

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A site to help you with your NWMSU media plan assignment. Tuesday, February 04, 2014. Looking for television/cable programming to reach your target? Start with the first two links below: TVGuide.com and Yahoo directory. Type keywords that related to your target group in the search tool to find shows that your target is most likely to watch. Zap2It.com has a searchable database of current TV shows. Try Googling "TV Shows". You'll find some reasonable databases such as Amazon's TV shows, Hulu and TV.com.